Tag Archives: branding


Branding Spotlight: New Look, Same Tillamook



Throughout the past 110 years, Tillamook has grown and evolved. Our logo and look have changed over time, but one thing that never changes is our commitment to quality and flavor. Just in time for our 110th anniversary, we are excited to unveil our new brand logo and bold new packaging design, which is a nod to our heritage, and also ensures we remain relevant and ready for future growth.

We were inspired by one of our logos from the 1950s, creating a unique, hand-drawn wordmark that is more ownable, and distinct, yet with a nostalgic wink to our past. Our long-standing history as a dairy cooperative owned by real farmers is what makes Tillamook one-of-a-kind, and we wanted to make sure that our legacy was represented in our new logo and packaging design as well. That’s why our iconic Morning Star ship, built by the pioneers of Tillamook to transport their dairy goods to market, is still included on every package. The new Morning Star icon appears in the form of a weather vane that combines our coastal origins with our farming roots. We are proud of our humble beginnings, and these subtle nods are a way to pay tribute to where we have come from while still representing who we are at our core: farmers, Oregonians, and lovers of all things dairy.




Knowing how delicious and high-quality our products are, we want to make sure that they stand out to long-time and new Tillamook customers alike. Our new packaging is designed to be different from the many other dairy brands because we’re different. We decided to keep it simple with eye-catching colors and mouth-watering images that show how delicious our dairy products are. Tillamook is a bold brand that takes a stance for the things we believe in, such as Real Food, simple ingredients, and quality products. Now, that passion is reflected in our packaging.

But for all of our loyal Tillamook fans who have supported us throughout the years, have no fear! Our look has changed, but we’re still the same inside, where it really counts. This packaging and logo refresh does not affect the flavor or quality of our products, and all your favorite Tillamook products will be unchanged and as delicious as ever.

We hope that our new look serves as a reminder of who Tillamook is and what we value. Thank you for your support over the past century and for being part of what makes Tillamook great.


About Tillamook

For 110 years, we’ve stood behind the honest values of our farmer-owners. It’s from them we’ve learned passion can’t be faked, hard work can’t be outsmarted, and real food is worth fighting for.

Every day we aim to connect farmers and food lovers through better-made dairy products. This means doing the right thing by our farmer-owners, our employees, our communities, and our consumers. Always.

From the factory floor to our HQ office, the barns to The Creamery, everyone here at Tillamook knows that to make the best dairy products, you need a certain kind of passion. A passion that’s been burning since 1909, passed down through the generations, and so powerful it propels us forward. Read More








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Packaging Spotlight: Flieger Oatmeals



Designed by

Moscow, Russian Federation

Slava Vovk
Moscow, Russian Federation

Danil Da
Moscow, Russian Federation




Oatmeal porridge is good for you and can be tasty if properly cooked.
But... very few people like it, especially kids, so parents have to come up with all sorts of tricks for their little ones
to eat porridge. For example, they make it like a game: "Uh-uh, it’s an airplane flying — open your mouth to catch it"

It was this simple game-like mechanics that became an idea for branding and packaging development for a series
of high-quality oatmeal cereals with blueberries, strawberries and apples. We took the easily memorized German colloquial
word ‘Flieger’, which means "airplane", and developed an easily-read color code system for the packaging.

Juicy bright colors and large shapes allow the product to stand out on the shelf among the average competitors,
who prefer to show the blooming fields and use the theme of closeness to nature.




No, Flieger porridges are all natural and good. We just did not want our porridge
to be the same as everything.




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Packaging Spotlight: Gastropolis Food Market



Designed by

formascope design



We set a challenge to create a brand identity using simple shapes and content, so the brand style of Gastropolis has been built in combination of two forms and three elements (one circle, two lines). The logo "a circle and two lines" with the same "plate- cutlery" became the origin of the brand-style language. The logo constantly transforms by dynamic principle and creates radically different culinary corners using the same shapes, that in fact become the part of the corporate style of Gastropolis.



Gastropolis is a modern gourmet food market offering different culinary corners in one location. Our challenge was to develop brand concept and visual identity for such a diversified place.


The branding of Gastropolis is based on the idea of “form as a language of communication”. It’s a simple concept based on human relationship with food. This relationship begins with a "plate-cutlery" motion, which is also viewed as a formal embodiment of Gastropolis corporate style.






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Packaging Spotlight: All Nuts



Designed by

Sweety & Co.
Porto Alegre, Brazil



Contemporary, All Nuts talks to people in the present days. They are rethinking their food, but with the rush life they have, there’s no time to make their own food. That’s where All Nuts comes in, with the practicality and certainty that by adding a nut a day to their food, people will be taking care of their own health and living better.

The Challenge
All Nuts has a varied product line with several packaging proposals. The idea was to bring to the daily life of people who wants to take care of themselves, a modern packaging, that delights them and also has a unique strong identity from the three pillars of the brand: Healthy, Natural and Brazilian.

The Solution
For the brand identity and packaging, we bet on a monogram that becomes a pattern (mesh with several applications) and we also used the overlap of the stickers to differentiate the product. Simple and easy solution with low coast. The result is a family with movement, due to the diverse proportions of pattern and bright attractive color




Thinking about creating a badge that intersects the word NUT and the letter A (from All Nuts), we created a monogram that doubles as the reduced form for the brand. O result is a strong and independent element that reinforces the brand as necessary.





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New Look Reinforces Company’s Commitment to Transforming the World One Cereal Box at a Time

Richmond, BC, Canada (December 19, 2017)Nature’s Path, North America’s largest independent organic breakfast and snack food brand, is making it easier for consumers to find its great tasting, healthy products with the introduction of a bold and bright new look.

“We want our packaging to stand out and reflect how Nature’s Path is different from your standard, cereal and breakfast company,” says Arjan Stephens, executive vice president at Nature’s Path. “We’re different – we’re independent, family owned and from day one – over 32 years ago – always organic. We want this message to literally jump off the shelves.”

“Our new packaging is exciting, innovative and fun,” adds Stephens. Bold colors and clean designs “pop” on shelves, making it easier for consumers to spot their favorite products. The front-of-pack imagery focuses on the visual aesthetics of the food, and highlights the deliciousness of the product inside the package. The back-of-pack features improved product descriptions, tells the story of the company’s origin, and outlines the benefits of choosing Certified Organic and non-GMO.

For more than 32 years, Nature’s Path has been on a mission to educate, advocate and champion organic foods that are better for people and the planet. Throughout the years, the brand has built trust with consumers by being transparent about sourcing and sustainability. As such, the company is implementing a flow-through approach to rolling out the new packaging. Old packaging is replaced as items are sold and store shelves are restocked, resulting in a zero-write-off brand refresh, since product with old packaging will not go to waste. This is the most sustainable, environmentally friendly option, and supports the company’s mission of always leaving the Earth better than they found it.

As a part of the Nature’s Path brand refresh, the company’s EnviroKidz line is also receiving a redesign. The new EnviroKidz look features brighter, playful packaging and a more integrated logo, which all aligns with the new Nature’s Path packaging. Of course, EnviroKidz preserved the fan-favorite element on the box – the animals.

The kid-friendly and informative packaging highlights information about the animals, and how consumers support the conservation efforts when they choose EnviroKidz, while also providing parents with important nutrition information on an updated front-of-pack and nutrition panel.

New packaging is currently rolling out to store shelves nationwide.


About Nature’s Path

Nature’s Path Organic Foods, is a privately held, family-owned company, producing USDA Certified Organic and Non-GMO Project Verified breakfast and snack foods sold in grocery and natural food stores in over 50 countries around the world. Committed to the triple bottom line— socially responsible, environmentally sustainable and financially viable, Nature’s Path works diligently to support communities and champion the cause of people and planet. Brands include Nature’s Path®, Love Crunch®, Qi’a®, Que Pasa®, Flax Plus®, and EnviroKidz®. Founded in 1985, Nature’s Path is headquartered in Richmond, British Columbia and employs hundreds of valued team members at its four facilities in Canada and the United States. Visit http://www.naturespath.com or follow on Twitter @NaturesPath.







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(PRNewsfoto/Chobani, LLC)

Branding Spotlight: Chobani Unveils Major Brand Evolution alongside 10th Anniversary

Expands vision and mission towards "universal wellness," launches new regional product offerings starting with Chobani Greek yogurt with "a hint of" fruit

New wordmark and packaging rolls out nationwide today

NORWICH, N.Y., Nov. 28, 2017 /PRNewswire/ -- Chobani, LLC, maker of America's #1 Greek Yogurt brand and the second largest overall yogurt manufacturer in the U.S., today unveiled a major brand evolution in celebration of its 10th anniversary to commemorate its national distribution in 2008. To bring specialness and magic to the yogurt shelf and position the company for another decade of growth in yogurt and beyond, the company evolved its visual identity with a new wordmark, packaging design and new products offered regionally.

"We make yogurt but our business is wellness—for the fans who enjoy our products to the communities we operate in," said Peter McGuinness, Chief Marketing and Commercial Officer, Chobani. "As we approached 10 years as a national brand, we spent the past ten years focusing on the impact our company can and does have on communities across America, using food as a force for good. That's framing how we're looking at the next decade, and our new packaging is the first glimpse into that. It's a beautiful translation of our brand and our purpose that moves us closer to becoming a food-focused wellness company."

Chobani's vision to make universal wellness happen sooner builds on the company's founding mission to provide better food for more people, while laying out how Chobani is defining wellness and where the brand will invest to achieve it:

  • Nutritional Wellness: Scaling our efforts to provide better food for more people.
  • Social Wellness: Increasing our investment in the communities we serve and the people who craft our food.
  • Environmental Wellness: Building a supply chain that ensures the planet's health.

New Creative Expression
To bring this vision to life for consumers, Chobani is launching an evolution of the brand's creative expression—Fighting for Happily Ever After—which is shaping everything from the brand's packaging, website and campaigns to its cafés, and more.

Chobani's in-house creative team spent more than a year developing the evolved brand look and feel. This evolution differentiates the brand at shelf and reflects the values of the company.

The new creative will be supported by a robust integrated campaign to inform and educate consumers, including online video, shopper marketing, social and PR programs. In February, the brand is planning a major commemoration of its 10th anniversary, including activations for fans and initiatives focused on strengthening communities.

We've Never Been Stronger
As the brand that spent the last decade reshaping the dairy aisle by challenging industry norms and constantly innovating, Chobani continues to push the yogurt category forward, even as other big companies have struggled. Chobani's current market share of overall yogurt (+20%) is the highest it's ever been on a sustained basis, representing a ~40% share of the Greek Yogurt segment. Absent low-performing brands, the category is showing 3.1% growth, driven by Chobani's record distribution, production and double-digit topline growth.1

Expanding our Product Portfolio
Beginning in December, Chobani is rolling out its first-ever regional offering, Chobani® with a Hint Of—a simply crafted, blended Greek yogurt made with only natural ingredients, hand-selected varietal real fruits and spices for delicious flavor with less sweetness. Priced at $1.49 per 5.3-oz cup, A Hint Of will be available first in Pacific, Northeast and Florida markets, and expand to national distribution in July 2018.

"A Hint Of" provides Chobani fans with a new option with only natural sweeteners (9g sugar) and high protein (12g), and a mildly sweet taste in five curated flavors:

  • Madagascar Vanilla Cinnamon
  • Wild Blueberry
  • Monterey Strawberry
  • Gili Cherry
  • Alphonso Mango

Chobani is also expanding its offerings across existing product platforms, including:

  • Chobani® Smooth Strawberry Banana and Mixed Berry: Two popular flavors added to Chobani's first ever non-Greek yogurt platform.
  • Chobani® Flip® Honey Crunch Bunch: Inspired by the iconic cereal brand, with honey yogurt, corn flakes, honey oat bunches and glazed pumpkin seeds.
  • Chobani® Flip® Tropical Daybreak: Offering steady morning energy with pineapple coconut yogurt, ancient grain clusters, coconut chips and dried pineapple.
  • Chobani® Whole Milk Vanilla Chocolate Chunk: Delicate dark chocolate chunks, folded into a rich, creamy, Madagascar vanilla yogurt.
  • Limited Batch Chobani Cherry Vanilla Blended: Combined two of our most popular flavors into a delicious blended yogurt to create a flavor experience that is familiar yet unique.
  • Limited Batch Chobani Mint Chocolate Chunk: Inspired by one of America's favorite ice cream flavors, with creamy mint yogurt blended with chocolate pieces to deliver a more nutritious snack that's packed with protein.
  • Limited Batch Chobani® Flip® Buttercrunch Blast: Features the crunchy candy-bar goodness of toffee pieces, peanut butter clusters, chocolate cookies and roasted peanuts tumbled into a delicious chocolate yogurt.

For more information about Chobani's evolution, visit Chobani.com/next10years

About Chobani
Maker of America's No. 1–selling Greek Yogurt brand and the second largest yogurt manufacturer in the U.S., Chobani, LLC, was founded on the belief that people have great taste—they just need great options. Chobani produces high-quality authentic yogurt made with only natural, non-GMO ingredients from its plants in New Berlin, New York, Twin Falls, Idaho and South Victoria, Australia. Chobani is committed to using milk from regional farms and strengthening its surrounding local economies. Chobani gives a portion of its annual profits to charities worldwide through the company's charitable foundation. In 2017, Chobani was recognized by Fast Company as one of the top 10 most innovative companies in the world. All Chobani products—including Chobani® Greek Yogurt and Greek Yogurt Drink, Chobani® Smooth, Chobani® Flip®, Chobani Tots® and Chobani Kids® products—are kosher certified, contain live and active cultures and are made with milk from cows not treated with rBST.* Chobani products are available nationwide in the U.S., Mexico and Australia, and in countries in Asia and Latin America. For more information, please visit www.chobani.com and www.facebook.com/chobani.



(PRNewsfoto/Chobani, LLC)

(PRNewsfoto/Chobani, LLC

(PRNewsfoto/Chobani, LLC)

(PRNewsfoto/Chobani, LLC)

(PRNewsfoto/Chobani, LLC)

(PRNewsfoto/Chobani, LLC)

(PRNewsfoto/Chobani, LLC)

(PRNewsfoto/Chobani, LLC)

(PRNewsfoto/Chobani, LLC)

(PRNewsfoto/Chobani, LLC)




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Packaging Spotlight: 24 O’CLOCK Brand & Package Design


Designed by
Multiple Owners





As we planned an inner beauty brand called ‘24 O’clock’, we have developed a branding system

with the core value that this brand wants to convey to be effectively dissolved in the package design.

24 O’clock means ‘midnight’ which is the boundary between today and tomorrow.

24 O’clock, located at the border of the finish and the start, will be with you every moment.

Kingsmen l BX Lab.

The name Kingsmen originates from the words, king’s men. It is synonymous with quality

service. It was first created, recognizing the client as somebody important, served by men
with commitment and integrity. Because manpower is the main driving force for the company,

the name Kingsmen is the single-most important element in our corporate signature.









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Packaging Spotlight: Bamboo Juice



Designed by

Marcel Sheishenov
Bishkek, Kyrgyzstan



Bamboo is a tin can concept for cold beverage. This can looks like a one section of an actual bamboo and it looks like a long stick of bamboo when stacked on top of each other. This product stands out on shelves and attracts customers.










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