The brand: Globbing is a lifestyle liberator that makes all that the world has to offer easily available. It is a disruptively radical start-up in the area of shopping, based in US and operating in the US and European markets. Globbing, for the first time ever, makes shopping online at American or European stores a viable possibility for people based in countries where shopping and traditional shipping options are limited.
The project: It was a very challenging and exciting experience. Since Globbing is an international project with a unique profile and revolutionary impact on the market, it required involvement of various international experts at different stages. In cooperation with our colleagues from the US, Maeutica came up with a logotype supported by a corporate character: a giraffe, as a part of brand visual identity. The choice of this mascot illustrated the unlimited opportunities Globbing offers to its customers: the giraffe is an animal with a unique ability to reach out to anything he wants and make those things easily available for the shoppers. Apart from being a part of the visual identity, the giraffe also allowed a wide space for gamification and functional use on the website.
Art Direction: Anna Margaryan
Brand Identity/Mascot Design: Hovhannes Papoyan
Project Director: Marina Ghazaryan
Photography: Arnos Martirosyan
Service: Brand visual concept, brand mascot, corporate style, business documentation design and communication materials design
Created to accompany the new consumption habits related to nourishment, Nake brings its product’s final purpose within its identity: Purity, simplicity and function. The project aims to bring personality in its communication to accomplish distinction in the segment of cold pressed juices, given the concept of purity and simplicity we developed the verbal/visual speech having the packaging as its main touchpoint. Objective cleanness which transmits how sophisticated the product’s preparation is, while still being perceived as friendly and natural.
Rooted in a 125-year old, pioneering ranch in Western Colorado, Stoner Ranch's new lifestyle brand of apparel and accessories features an award-winning logo design by Boulder-based Victors & Spoils
Boulder, CO (January 21, 2015) - Drawing inspiration from its namesake, Stoner Ranch
& Co. has launched a new lifestyle brand that celebrates Colorado’s pioneering spirit
and our connection to the natural world.
The brand was founded by the owners of the real Stoner Ranch, a 125-year old landmark in the San Juan Mountains near Telluride, Colorado. The ranch is bordered on three sides by U.S. National Forest Service lands with 1.5 miles of riverfront along the Dolores River where the owners have done extensive riparian restoration and wetlands creation for nature's benefit. An additional 320 acres encompass the historic Stoner Ranch Ski Area 1948 - 1984 where the northern slopes remain open for skinning and the rest of the acreage is devoted to grazing cattle. A perfect blend of outdoor recreation and a working ranch, Stoner Ranch is the quintessential Colorado experience.
“Stoner Ranch is a place, an idea and a way of thinking,” says Don McLean, Founder of
Stoner Ranch & Co. “It’s a place with wild roots and unrestricted thinking; it’s wide open
spaces and open minded. The Stoner Ranch brand is dedicated to the ideals of the old
frontier and the new frontier we are living in now. And, it’s our mission to support the
causes we hold dear through the sales of Stoner Ranch & Co. products.”
Victors & Spoils of Boulder, CO, was tasked in creating the brand. “Our goal was to redefine what it meant to be a “stoner” without using stereotypical imagery we typically associate with marijuana culture,” said the company. The agency hit the mark and was awarded the Art Directors Club of Denver 2014 Logo Development Award for the Stoner Ranch logo. "The use of the bear in the logo really defines who we are," says Mclean of Stoner Ranch. “The bear gives us permission to engage in unrestrained thinking. The pipe is a reminder to be deliberate, to take our time, and to remember we’re not revolutionary or radical. That our ideas may differ from the status quo, but they are always grounded in thoughtfulness and sensibility.”
In launching Stoner Ranch & Co.’s brand new website, the company features a line of high-quality, Econscious and American Apparel shirts, hats and hoodies as well as commemorative coffee mugs and pint glasses.
Support, wear and share Stoner Ranch & Co. products. Available online at
www.StonerRanch.co and coming soon to select retailers. Retailers seeking wholesale
information should contact Don McLean at 970.708.3939 or don@StonerRanch.co.
About Stoner Ranch & Co.
Drawing inspiration from its namesake, Stoner Ranch & Co. is a new lifestyle brand that
celebrates Colorado’s pioneering spirit and our connection to the natural world.
Founded by the owners of the real Stoner Ranch, a 125-year old landmark ranch and
historic ski area in the San Juan Mountains near Telluride, Colorado. The brand’s
award-winning Stoner Ranch and Co. logo designed by Boulder-based Victors & Spoils
adorns the company’s clothing and accessories line. Products are available online at
www.StonerRanch.co. For wholesale contact Don McLean at 970.708.3939 or
don@StonerRanch.co. For Western Slope, contact Tim Kohl, Co-founder of Stoner Ranch & Co., firstname.lastname@example.org, tel 970.846.5073.
Following its recent acquisition by C&C Group Plc, the hard cider brand Hornsby’s refreshes its brand identity and packaging with a goal to break down barriers between beer and cider drinkers and popularize cider in the U.S.
Blue Marlin New York, the agency behind the redesign, has developed the visual concept called “The Outcider” that reflects the Hornby’s brand attributes, such as bravery, independence and fearlessness of being different, while captures the spirit of adventure inherited by the founder George Hornsby.
The Hornby’s brand icon rhinoceros, as well as the overall look and feel of the brand, have got a complete overhaul, which is believed by the designers and the brand owner to revolutionized the cider category.
For much of Tyler Merrick’s life he has been a successful entrepreneur and benefactor for good across multiple platforms and organizations. Yet in 2008 Tyler found himself at a professional crossroads wanting to help more people through his business endeavors and be a catalyst for change in a continually inward consumer centric culture.
The answer was simple…“products for good”!
“If people are going to buy things. Lots of things. Then let’s use those things they purchase to help change the world around us. Let’s make everyday products for everyday people to solve everyday problems around the globe.”
In 2008, Tyler Merrick became a Social Entrepreneur and Project 7 was born; a company dedicated to making “Products for Good.”
WHAT WE DO:
We make everyday products that give back to seven areas for good around the globe.
WHO WE ARE:
Products for Good.
We exist to do good around the globe. We make everyday products like bottled water, gum, mints and coffee that everyday people can buy. For every purchase of a Project 7 product, good is done in seven areas of need
– Feed the Hungry, Heal the Sick, Hope for Peace, House the Homeless, Quench the Thirsty, Teach them Well and Save the Earth.
To ensure everyone around the globe has access to fundamental human needs for a healthy life.
Supermarkets have spent decades catering to the needs and wants of baby boomers, and now the millennial generation is disappointed with what they're finding at traditional grocery stores, and are shopping elsewhere in greater numbers.
In fact, a new market research report called Trouble in Aisle 5 reports that millennials buy only 41 percent of their food at traditional grocery stores, compared to the boomers' 50 percent.
Instead of buying the same brands from the same store every week like their baby boomer parents or grandparents, millennials, or those born between 1982 and 2001, value convenience and freshness over brand or store loyalty, the report says.
Differences may stem from the millennial generation's inclination to multitask, even at the supermarket, the report suggests. These results mean that the new generation expects food to be very convenient, but they also don't want to compromise freshness or value.
"Millennials, generally speaking, are not a one issue generation. Natural and organic, flavor, and convenience mean a lot," says Scott Mushkin, Managing Director of Food and Drug Retailing at Jefferies.
And above all, convenience is key. Grocery delivery services, convenience stores, and online retailers are becoming increasingly important food sources for the latest generation of shoppers.
Aimed at teenagers, the lightly sparkling drink is a blend of 75% fruit juice with 25% carbonated water, which can be consumed straight from the can or over ice in a tall glass.
LOL has been created to offer teenagers a drink that contains ‘one of your five a day’, as every can has a portion of fruit juice, also aiming to make it appealing to parents.
In addition, the drink contains no added sugar, no artificial sweeteners, no artificial colours, no preservatives and no caffeine.
LOL has been created to appeal to teenagers
With an RRSP of £0.99, LOL comes in a single serve 250ml can and is available in three flavours:
O Ranj (Apple and Orange)
Razz Bri (Apple and Raspberry)
B Current (Apple and Blackcurrant)
LOL is produced by H.J.Heinz Company and Ali Wilkes, Marketing Lead for LOL said:
“We’re really excited about launching LOL to the UK market.
“We know that the taste, fizz and fun packaging really appeal to teens.
“Parents are also reassured that LOL can offer their children ‘one of their five a day’.
“We hope you will join us in looking forward to a summer of LOL!”
Furthermore, LOL will be sampled to over 300,000 teenagers this summer, ranging from high profile events such as T4 on the Beach and Rockness, through to shopping malls and beaches, as part of an event sponsorship campaign.
The campaign will also be supported with social media activity and print media advertising.
Point of sale will be available to retailers to drive impulse purchase.
For more information click here to visit the facebook page.
For Chobani Inc. May might as well be national yogurt month.
Not only did the Greek-yogurt maker announce its first-time sponsorship of Team USA athletes during the London 2012 Olympics, it learned that Chobani is rated as the top yogurt brand in the U.S., according to Harris Interactive's 2012 Harris Poll EquiTrend study. Then, this week, the Small Business Administration named the company as its 2012 Entrepreneurial Success award winner.
Here's why the accolades have been flowing in. After launching in 2007 out of a shuttered Kraft plant, the company -- which started with five employees let go from Kraft -- now has more than 1,200 employees. Chobani, based in New Berlin, N.Y., also has roughly $1 billion in annual sales and ships 1.5 to 1.7 million cases of Chobani to grocery stores across the U.S. each week.