Tag Archives: bourbon


Spirits Spotlight: Jim Beam Launches ‘Lineage’ – A Father and Son Collaboration


FRANKFORT, Ky., Oct. 22, 2020 /PRNewswire/ -- Jim Beam® Bourbon, the number one selling bourbon in the world, has announced the launch of Lineage – a batched premium expression created by seventh-generation Beam Family Master Distiller, Fred Noe, and his son, Freddie.

The one-of-a-kind whiskey will be available to purchase in the global travel retail early 2021 for $250 (USD). Encompassing eight generations of expertise, knowledge and curiosity, Lineage, is the first bourbon from the Jim Beam portfolio to feature Freddie's name.

Aged in charred white oak barrels in Warehouse K since 2004, the exquisite bourbon is 15 years old and has the same mouthfeel for which Jim Beam is recognised. With the perfect proof of 110 (55% ABV) the whiskey has notes of spice, vanilla and caramel, ensuring a balanced finish. The bespoke bottle also features the iconic Jim Beam seal, making the whiskey instantly recognisable.

Fred Noe said: "Lineage represents a significant moment in the history of Jim Beam. Not only is it a collaboration between the seventh and eighth generation of distillers in our family, but it's a blend of the past, the present and the future."

Freddie Noe added: "I really enjoy breaking the rules and creating new and exciting expressions, so it was an honour to create this unique whiskey with my dad – one that's different from anything out there in the bourbon world."

Ed Stening, Head of Marketing Global Travel Retail at Beam Suntory, said: "The chemistry between the father and son duo is undeniable and has led to the creation of a truly unique whiskey. Championing innovation like this in travel retail is extremely important to us and something we're committed to as we look to ensure the growth of the channel."

About Beam Suntory Inc.

As a world leader in premium spirits, Beam Suntory inspires human connections. It was created in 2014 by combining the world leader in bourbon and the pioneer in Japanese whisky to form a new company with a deep heritage, passion for quality, innovative spirit and vision of Growing for Good.  Headquartered in Chicago, Illinois, Beam Suntory is a subsidiary of Suntory Holdings Limited of Japan.  For more information on Beam Suntory, its brands, and its commitment to social responsibility, please visit www.beamsuntory.com and www.drinksmart.com.

Photo - https://mma.prnewswire.com/media/1317136/JB_Lineage_Bottle.jpg


Jim Beam Lineage Bottle Shot

Jim Beam Lineage Bottle Shot




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Spirits Spotlight: The Makers of ”Not Your Father’s Root Beer®” Debut New Bourbon from Small Town Craft Spirits


Small Batch Bourbon with A Hint of Vanilla Now Available

LOS ANGELES, Nov. 14, 2017 /PRNewswire/ -- Small Town Craft Spirits announced today the launch of Not Your Father's Bourbon™, the first in a new line of spirits for the spirits company. The innovative company is putting an exciting spin on the centuries-old spirit for a new generation of whiskey drinkers and cocktail connoisseurs. Crafted for veteran and novice bourbon drinkers alike, Not Your Father's Bourbon is an 86 proof (43% ABV), small batch bourbon with a hint of vanilla for a subtly sweet taste. Small Town Craft Spirits is from the makers of Small Town Brewery, pioneer of the flavored craft category with fan-favorite, Not Your Father's Root Beer.

With more than 12% percent1 growth in the 85+ proof bourbon sector, Small Town Craft Spirits saw an opportunity to break ground in this category with a unique and accessible flavor profile that stands out from competitive brands. The distinctive blend of ingredients combined with the brand's smooth finish creates a spirit that is far from ordinary.  Small Town Craft Spirits is excited to offer a bourbon at an affordable price point with top-shelf taste that can be enjoyed during any occasion – from relaxing at home to celebrating a night out with friends.

The folks at Small Town Craft Spirits celebrate the rich history and heritage behind bourbon, but are excited to launch an option with a unique flavor twist and finish, different from what is expected. While most flavored whiskeys taste more like the flavor than the whiskey, Not Your Father's believes that the whiskey is the most important part.  A touch of Madagascar vanilla was added to enhance the flavor, not mask it.

Created to be approachable for all spirits drinkers, Not Your Father's Bourbon appeals to those who want to savor the traditional taste of bourbon, on the rocks, as well as to those who prefer enjoying their bourbon in a mixed drink. Try mixing it with Not Your Father's Root Beer for an indulgent cocktail that's hard to refuse.

Not Your Father's Bourbon comes in 750 ml bottles and is available in Illinois and Wisconsin with plans to launch nationwide by the first quarter of 2018.

About Small Town Craft Spirits
Small Town Craft Spirits internalizes small town American values – passion, pride, and ingenuity – and incorporates them into every aspect of its distillation. From the makers of Small Town Brewery, pioneer of the flavored craft category with fan-favorite, Not Your Father's Root Beer, Small Town Craft Spirits prides itself on distilling with a special blend of ingredients that have laid the foundation for Not Your Father's uniquely flavored products. For more information about Not Your Father's Bourbon, check out www.smalltowncraftspirits.com.

1. IRI Total US, latest 13 weeks ending October 1, 2017 vs. same period last year.


(PRNewsfoto/Small Town Craft Spirits)

(PRNewsfoto/Small Town Craft Spirits)



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Spirits Spotlight: Whiskey Prison Releases First Bourbon: Conviction



MT. PLEASANT, N.C., Nov. 2, 2017 /PRNewswire/ -- Conviction Small Batch Bourbon has been released from prison. Southern Grace Distilleries, the first distillery in the United States to be located in a former prison, has released their first bourbon after opening their doors three and a half years ago: Conviction Small Batch Bourbon.

"The hard time aging in oak barrels behind bars here at Whiskey Prison has created a cask strength bourbon that's subtly sweet and smooth," said Southern Grace Distilleries CEO Leanne Powell.

Reviews seem to agree. As John Trump wrote for Liquor.com, "It's remarkably smooth and complex. The nose reveals ripe cherries and a comforting hint of cinnamon, bringing to mind warm apples covered in brown sugar. A sip offers hints of honey and just a touch of oak. The barley brings a soft sweetness, much like an Irish whisky, especially after adding a drop of water. Soft vanilla and bright orange linger on the palate."

Conviction Small Batch Bourbon enters the world bourbon market having already received high praise for its taste. Earlier this week the spirit won a Gold Medal at the MicroLiquor Spirit Awards.

Southern Grace Distilleries makes a charitable contribution for every bottle they sell, and the charitable partner for Conviction is the Carolina Farm Stewardship Association, the oldest and largest sustainable agriculture organization in the Southeast. "Without corn you can't have bourbon. When you enjoy bourbon, thank a farmer. I'm so glad we can help support the efforts of the Carolina Farm Stewardship and their project at the Lomax Incubator Farm which is right down the road from our distillery," said Powell.

Southern Grace Distilleries, known as Whiskey Prison, was founded in 2014 and is located in a former North Carolina state prison in Cabarrus County, NC, located about 25 minutes northeast of Charlotte. Conviction is now available in North Carolina, South Carolina, Washington, DC, and available online via cellar.com. For more information about Conviction or Whiskey Prison, please visit www.whiskeyprison.com or call Leanne Powell at 704-622-6413


Conviction Small Batch Bourbon behind prison bars. (PRNewsfoto/Southern Grace Distilleries)

Conviction Small Batch Bourbon behind prison bars. (PRNewsfoto/Southern Grace Distilleries)






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Industry News: White Coffee Adds Taste of Jim Beam® Bourbon to Create New Line of Coffees



LONG ISLAND CITY, N.Y., May 15, 2017 /PRNewswire-USNewswire/ -- The rising popularity of bourbon, with its distinctive flavor, cannot be denied. Last year, American whiskey – including bourbon -- captivated U.S. consumers with revenues up 7.7 percent to $3.1 billion in sales.[1] White Coffee has joined the movement by partnering with Jim Beam®, the #1-selling bourbon in the world, to present a line of (non-alcoholic) coffees including single serve and 12 oz. ground coffees: Jim Beam® Bourbon Flavored Coffees.

Elegant, smooth and refined in character, Jim Beam's rich flavor offers mellow hints of caramel and vanilla. Imagine the taste of "America's Native Spirit" infused into the finest 100% Arabica coffee: a sweet, mild, flavorful coffee that delivers pleasure with every sip.

The Jim Beam Bourbon Flavored Line of Coffees includes five varieties:

  • Jim Beam® Original is a subtle caramel and oaky vanilla flavor combined with a sweet, mild intensity coffee.
  • Bourbon Vanilla: A burst of sweet vanilla with a creamy, woody overtone highlights the bourbon-flavored coffee's caramel and smoky notes.
  • Cinnamon Stick: A bold, spicy coffee that offers the sweet taste of cinnamon reminiscent of the holidays.
  • Spiced Honey: Sweet honey and warm, savory spice in a medium body coffee.
  • Signature Dark Roast: A smooth and richly flavorful coffee connoting the smoky taste of America's Native Spirit.

The Jim Beam Coffee varieties, including Original, Bourbon Vanilla, Cinnamon Stick, Spiced Honey, and Signature Dark Roast, will be available at retail outlets nationwide later this spring.


About White Coffee Corporation
White Coffee Corporation is based in Long Island City, NY and is a third-generation, certified woman-owned business, in operation since 1939. As a core part of its coffee offerings, White Coffee is proud of its collaboration with prominent licensed brands. These coffee products are available in retail outlets throughout the United States, on-line at www.whitecoffee.com or call (800) 221-0140 for more information.







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Spirits Spotlight: The Taste of Innovation: Introducing Johnnie Walker Blenders’ Batch Bourbon Cask & Rye Finish to Diageo Global Travel


LONDON, April 25, 2017 /PRNewswire/ --

The challenge? Envision a world where whisky could taste genuinely different; where you could experience a surprising flavour sensation influenced by the intense sweetness of rye whiskey married with the depth and subtlety of a carefully crafted Scotch.

This is the test the ingenious blending team at Johnnie Walker, the world's number one best-selling Scotch Whisky brand[1], set themselves in crafting Johnnie Walker Blenders' Batch Bourbon Cask & Rye Finish. The limited edition new blend is the second and latest innovation in the Johnnie Walker Blenders' Batch portfolio - a series of experimental Scotch Whiskies that challenge convention and lift the lid on the skill and never-ending pursuit of flavour that has driven the small team of expert blenders at Johnnie Walker for over 200 years.

Inspired by the time master blender Dr Jim Beveridge, whose personal journey making whisky began over 40 years ago, spent blending bourbons and ryes in Kentucky in the 1990s, Johnnie Walker Blenders' Batch Bourbon Cask & Rye Finish pushes the boundaries of blending like never before.

Available only in a small number of selected markets, including Travel Retail, Johnnie Walker Blenders' Batch Bourbon Cask & Rye Finish has been drawn from over 200 whisky samples, aged in first-fill bourbon casks and finished for up to six months in former rye casks. Featuring whiskies from just five distilleries including Dufftown and the now closed Port Dundas, the new blend is rich and warming with an intense honeyed sweetness.

The magic, creativity and experimentation brought to life in the whisky making process, is what drives the blending team at Johnnie Walker to experiment with new and surprising taste experiences, resulting in this latest addition to the Johnnie Walker Blenders' Batch series. The on-going flavour experiments that Beveridge and his team study at the brand's home in Scotland are a crucial part of their work, focussing on developing and understanding alternative flavours including wine, coffee and chocolate.

"Experimentation is the key to innovation," says Dr Beveridge. "It's something that has been at the heart of Johnnie Walker from the very beginning and which has enabled us to consistently create perfect whiskies like Johnnie WalkerRed Label and Johnnie Walker Black Label for generations.

"What we're doing today is what we've done for almost 200 years, experimenting with flavours and flavour influences to make sure that the whisky we make every day is the very best it can be. Right now, interest in whisky is higher than it's ever been and it's the right time to let people try some of the innovative - sometimes seemingly weird - things we're experimenting with. We think people will love these whiskies and more than that, they'll love knowing the story of how they came about."

Dayalan Nayager, Managing Director of Diageo Global Travel, said: "Johnnie Walker Blenders' Batch Bourbon Cask & Rye Finish is the perfect purchase for travellers looking for new and surprising taste experiences, Johnnie Walker fans or those seeking to explore the category.

"Travellers are looking for brands that have discovery, authenticity, craftsmanship and real human stories behind them. Johnnie Walker has a truly unique story to tell and we are thrilled to offer shoppers a glimpse into the world of flavour exploration from the world's biggest Scotch Whisky brand. As this is also a limited edition product, it is truly an exciting addition to the Johnnie Walker range in duty free."

When making whisky, the blenders at Johnnie Walker think 'from the bar back,' ensuring bartenders and whisky fans at home have the perfect liquids at hand to serve neat, on the rocks, or as the foundation of a flawless Scotch-based cocktail.

Inspired by the recent success of Johnnie WalkerSelect Casks - Rye Cask Finish, travellers can pick up a bottle of Johnnie Walker Blenders' Batch Bourbon Cask & Rye Finish in selected duty free stores worldwide now.

Notes to Editors:

Johnnie Walker Blenders' Batch Bourbon Cask & Rye Finish has a RRP of $52.50/£32.00

Johnnie Walker Blenders' Batch Bourbon Cask & Rye Finish has an ABV of 40%

Johnnie Walker Blenders' Batch Bourbon Cask & Rye Finish is available in 1L bottle.

Johnnie Walker Expert Blenders

Our blenders' passion, skill and commitment to innovation has enabled them to consistently create perfect whiskies like Johnnie Walker Red Label and Johnnie Walker Black Label for generations.

Our blenders can choose from more than eight million casks of carefully crafted Scotch Whisky drawn from more than 30 distilleries across Scotland, meaning that Johnnie Walker is crafted from a flavour palette that none of our competitors can match.

For almost two centuries, six generations of our blenders - starting with John Walker himself - have been bold visionaries, playing and experimenting with flavour not out of duty or necessity but because they love what they do. It's this skill and vision that has enabled our blenders to consistently create perfect whiskies like Johnnie Walker Red Label and Johnnie Walker Black Label for generations. This latest expression comes from a brand that has always been committed to the importance of innovation to drive sales globally.


Introducing Johnnie Walker Blenders' Batch Bourbon Cask & Rye Finish (PRNewsfoto/Diageo Global Travel)

Introducing Johnnie Walker Blenders' Batch Bourbon Cask & Rye Finish (PRNewsfoto/Diageo Global Travel)



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Spirits Spotlight: American Born Launches New Line Of Whiskey



Nashville-based Brand Launches New Line of 83-proof Bourbon and 70-proof, Real Fruit-infused, Peach and Apple


AUSTIN, Texas, Feb. 28, 2017 /PRNewswire/ -- American Born, recently acquired by premium spirits company, Milestone Brands LLC, announces the introduction of a new line of whiskeys; 83-proof American Born Bourbon Whiskey, and two 70-proof real fruit-infused whiskeys, Peach and Apple.

"American Born is an incredible brand that represents the history and roots of our country while also celebrating today's American lifestyle and culture," said Eric Dopkins, chief executive officer of Milestone Brands. "We are thrilled to continue honoring this tradition with a revitalized line of whiskeys and are excited for the impact it will have on the growth of American Born."

Paying homage to the recognition of the country's independence in 1783, American Born's 83-proof Bourbon whiskey mash bill, a proprietary blend of corn and rye grains, honors and reflects the tradition and spirit of America. American Born's Peach and Apple whiskeys are infused with real fruit juices and all-natural flavors. Bottled in Nashville, Tenn, they are best enjoyed on the rocks, with ginger ale, cola, tea or as a shot.

American Born Whiskey will first launch in Tennessee, Texas and California in March 2017. The brand will continue to roll out in Florida, Georgia, Illinois, New York, Arizona, Missouri, Washington, Minnesota, Wisconsin, Kansas and more.

Milestone Brands LLC, premium spirits company based in Austin, Texas, was founded in February 2016 by two veterans of the beverage and spirits industry, Eric Dopkins, former CEO of Deep Eddy Vodka and Chad Auler, creator of Savvy Vodka and cofounder of Deep Eddy Vodka. As a national spirits supplier and acquirer, innovator and marketer of alcohol beverage brands, Milestone Brands' portfolio includes Dulce Vida Spirits, parent company of the world's only 100 proof, USDA certified organic tequila, and newly rebranded American Born Whiskey, a family of whiskey products that honors the tradition and spirit of America.





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Food Spotlight: Abby’s Better Bourbon Maple Walnut Nut Butter



This Winter Flavor is the newest addition to Abby’s Better Nut Butters. It is great as a Christmas appetizer on Brie, or flavoring for nut butter cupcakes. With so few ingredients, Bourbon Maple Walnut’s maple holiday sweetness, and warming bourbon taste is rising to the top of people’s Christmas wishes! Combining organic coconut oil, pink Himalayan sea salt, 100% pure maple syrup, and Maker’s Mark Bourbon creates a perfectly healthy, but addictive, snack.



About the Company
Hey! I am Abby Kircher. I am a 15-year-old, homeschooled food-lover and health enthusiast. I constantly crave delicious, especially sweet, foods that please both my taste buds and body, but it was difficult for me to find a delicious product that fit my strict regime. So, on a slow summer day I decided to set out and find a delicious snack to relieve my appetite; however, I had no way to leave the house. It was up to me to make one myself. I had nuts, a food processor, and some natural sweeteners: nut butter! I continued to play with different flavors and recipes till I came up with 5 delectable tastes that are all natural, with no additives or preservatives. After savoring my creations, I soon realized that my nut butters were something special. With Date Pecan, Coconut Cashew, Honey Almond, Strawberry Cashew, and Coffee Almond, each spoonful is a burst of scrumptiousness.

No matter your diet, Abby’s Better Nut Butter is the perfect healthy sweet, whether on toast, fruit, or by the spoonful.

I never dreamed that my idea could grow into something so big and special.

I wanted to share this snack with everyone. I knew all ages would love this product as much as I do. I hope that each time you take a bite of one these flavors that it is an extraordinary experience that you will want again and again




Company: Abby's Better
Brand: Abby's Better
Origin: USA
Category: Spreads
Packaging:  Coming Soon
Claims: All Natural Ingredients, Gluten Free, Peanut Free
Variants: View Full Range Here
Price: $12.99
Where to Buy: Buy OnlineStore Finder
Website: abbysbetter.com







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Drink Spotlight: Crispin Cider Innovates with New Bourbon Char Cask-Aged Limited Release




With Contemporary New Flavor Offering and Switch to 6-Packs, Crispin Doubles Down on Bringing Premium Hard Cider to Drinkers Nationwide

CHICAGO, Oct. 19, 2016 /PRNewswire/ -- Crispin Cider Company is committed to bringing the very best hard cider to fans seeking unique, authentic flavors. Now in its seventh year, the cider company is proud to announce an extension of its barrel-aged program with Bourbon Char, a bourbon cask-aged hard apple cider finished with a smoked maple syrup. The limited release is inspired by bourbon's sweet and smoky flavor, which pairs naturally with apples. In addition to the new selection, Crispin now offers the beloved Original and Pacific Pear flavors in 6-pack bottles, making the ciders even more accessible to fans.

Crispin ciders are naturally fermented using the raw, unpasteurized juice of fresh-pressed American apples and pears from Washington and Oregon. Through classic cold fermentation and specially selected wine yeasts, Crispin ciders retain the authenticity of native fruit flavors that is only present in hard cider made from fresh-pressed fruit. In an effort to bring a premium cider experience to even more drinkers, the cidery will now offer two of its mainstay varieties, Original and Pacific Pear, in packages of six bottles.

"We're committed to making an impact on the cider category, as evidenced by our continued flavor innovation," says Anup Shah, marketing director for Crispin Cider Company. "Also, with our shift to 6-pack bottles, we are making Crispin as accessible as possible to drinkers everywhere."

New Bourbon Char offers cider drinkers an apple variety with a touch of smoke and brown sugar sweetness, finished with smoked maple syrup. Bourbon Char is available in select locations nationally for a limited time.

"Fans of Crispin have come to know our ciders for their high quality but have come to love them because of our innovation," says Victoria Tonini, Crispin signature cider creator. "With Bourbon Char, we hope cider drinkers will be pleasantly surprised by the uniquely smoky, yet subtly sweet apple cider. The limited release offers our fans another refreshing, yet complex flavor to elevate their drinking and dining occasions."

Bourbon Char Cider Profile

Appearance – Cloudy, golden sunflower color.
Aroma Strong bourbon and oaky character with faint background of hickory sweetness.
Taste – Strong bourbon characters on the front palate giving way to apple with a kiss of brown sugar sweetness and smoky char balanced by delicate oaky astringency.
Mouth Feel – Silky, mouthwatering acidity steadied by the tannic drying notes of the oak.
Finish – Lasting edges of bourbon with quick finish of smoke and sweet apple.
ABV – 6.9%

Bourbon Char is sold in 22-ounce bottles in select locations nationwide for a limited time. Crispin Original and Pacific Pear flavors are now available nationally in 6-pack bottles. For more information about Crispin's complete line of ciders, go to www.CrispinCider.com.

About the Crispin Cider Company:

The Crispin Cider Company crafts super premium hard apple and pear ciders using blends of fresh-pressed apples and pears. The Classic Line consists of: Original, Brut, Pacific Pear and Blackberry Pear. The unfiltered Artisanal Reserve® line consists of: Honey Crisp and The Saint. The Crispin Cider Company also imports a classic English dry cider, Browns Lane. The Crispin Cider Company is based in Colfax, California. You can find more information at www.CrispinCider.com









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three jerks feat2

Snack Spotlight: Three Jerks Filet Mignon Maple Bourbon Churro Jerky – Sweet & Boozy



Churros aren't just for amusement parks anymore. After collaborating with Thrillist, we've infused them with real maple and bourbon flavor, making them more portable than ever - and far less likely to get cinnamon sugar all over your pants - by turning them into one of our signature jerkies. There's everything you always loved about churros, plus the maple, bourbon and filet mignon flavor you never realized you needed.

Our Filet Mignon "Jerkologists" are handcrafting the finest beef jerky on a daily basis. This artisanal process creates Three Jerks Jerky quality.





About the company

We are friends, occasional jerks and passionate foodies. Above all else, we love beef jerky.  Yearning for the highest quality, purest and most delicious jerky, we set out to craft the finest meat snack ever created. We’ve spent countless hours experimenting with various cuts of meat and different flavors in pursuit of this holy grail of a snack. The result is an aristocrat amongst plebeians—filet mignon, dazzling flavors and only real ingredients (no nitrates, no gluten, no preservatives) create incomparable beef jerky. To insist that our beef jerky is delectable would be putting it modestly.



Company:  Three Jerks
Brand:  Filet Mignon Maple Bourbon Churro Jerky - Sweet & Boozy
Origin: US
Category:  Snacks
Packaging:  57g each
Claims:  Gluten-free, nitrate-free and no artificial ingredients.
Variants: View Range Here
Price:  3-pack $11.99
Where to Buy: US, Buy Online, Store Locator
Website:  http://www.threejerksjerky.com/




Filet Mignon Maple Bourbon Churro Jerky - Sweet & Boozy





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Industry News: Booker’s® Bourbon Unveils 2016 Batch Collection


Ultra-Premium Bourbon Launches "Booker's Bluegrass," First of Six Batch Releases


CLERMONT, KY -- (Jan 28, 2016) - Booker's® Bourbon, one of the few ultra-premium bourbons available uncut and unfiltered1, is proud to announce the first of an anticipated six releases in its 2016 Batch Collection, "Booker's Bluegrass." Named in honor of two of founding distiller Booker Noe's favorite things -- whiskey and bluegrass music -- this batch features a custom label depicting a banjo, one of the most popular and distinctive instruments in bluegrass music.

"My Dad, Booker, created Booker's Bourbon to be his version of the perfect whiskey -- uncut and full of rich flavor," said Fred Noe, Beam's 7th Generation Master Distiller. "'Booker's Bluegrass' is a reflection of just that, and is a true testament to Dad's larger-than-life personality. Whenever there was bluegrass music, he could be found dancing front-and-center or trying his hand at playing with the band."

Booker's 2016 Batch Collection is created in honor of Booker Noe and the namesake recipe his bourbon was founded on more than 25 years ago. Each batch in the 2016 collection will feature a one-of-a-kind label and batch name that offers an unprecedented look into Booker's life, both at the distillery and with friends and family.

"We are proud to pay tribute to Booker and his love of experimentation with this special edition 2016 Batch Collection and think our fans will find the stories behind each batch are as unique and enjoyable as his namesake bourbon," said Halley Kehoe, Director, Small Batch Bourbons at Beam Suntory.

Like all batches of Booker's Bourbon, "Booker's Bluegrass" was selected by Fred Noe to ensure that every batch contains a full-bodied whiskey that matches Booker's personal whiskey preference. "Booker's Bluegrass" was selected with the following characteristics:

  • Proof: 127.9
  • Age: 6 years, 11 months
  • Batch Notes: Made with barrels culled from seven different rack houses, this batch has a pleasant nose that offers notes of vanilla and toasted nuts with a smooth and well balanced finish.
  • Sipping Suggestions: With ice or cut with water

Uncut and unfiltered1 like all Booker's® Bourbon batches, "Booker's Bluegrass" is now available nationwide in limited quantities with a suggested retail price of $59.99.


About Booker's® Bourbon
Booker's® Bourbon was inspired by a 200-year-old family tradition and came to life when Booker Noe selected the first bottles of Booker's as holiday gifts for his friends and family. With its instant popularity within Noe's close circle, Booker's Bourbon was soon after bottled and made available on shelves for everyone to enjoy. Booker's Bourbon is one of the only bourbons bottled straight-from-the-barrel at its natural proof, which varies from batch to batch. Crafted in small batches and aged for six to eight years in charred oak barrels, which are stored in the center of the rack house, Booker's Bourbon is hand-selected barrel-by-barrel by Fred Noe to ensure every bottle contains a robust, full-bodied whiskey that has a taste, aroma and proof that matches Booker's whiskey preference.

For more information on Booker's Bourbon, visit: http://www.BookersBourbon.com.

1Booker's® Bourbon is quality screened to remove only pieces of charred barrel wood from the liquid.

drink smart
Booker's® Kentucky Straight Bourbon Whiskey, 60.5%-65% Alc./Vol. ©2016 James B. Beam Distilling Co., Clermont, KY.
All trademarks are the property of their respective owners.




Booker's_Batch 2016-01_Label Image

Booker's_2016-01_Bottle Image





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