Tag Archives: blueprint


Drink Spotlight: BluePrint® Organic Launches Kombucha Drinks


Brand Develops Kombucha Crafted with Cold-Pressed Juice for All-In-One Drink that Aids in Digestion and Supports Energy

LAKE SUCCESS, N.Y., July 19, 2016 /PRNewswire/ -- BluePrint®, a leader in developing cold-pressed juices and juice drinks, today announced the launch of a new line of certified USDA organic Kombucha Drinks, now available at Whole Foods Market and local retailers in the New York Tri-State area, as well as in Whole Foods Market Midwest- area stores starting in September.  The drinks combine organic cold-pressed juices with the power of fermented tea, offering functional benefits, such as digestion and immunity.  Additionally, starting August 25, 2016, BluePrint® Kombucha Drinks will be available in Sprouts Farmers Market locations.

"Our dedicated BluePrint® consumers have been asking for a Kombucha product.  We know they are on-the-go and need solutions to fit their lifestyles," said Alex Galindez, General Manager, BluePrint®. "When small-batch brewed Kombucha is blended with our crafted organic cold-pressed juice, we think it truly is 'magic in a bottle.'  BluePrint® is dedicated to helping consumers lead healthier, more energy-filled lives—organically."

BluePrint® Kombucha drink line consists of four varieties in 14-fluid ounce bottles:  Kale-a-lu-ya, Miss Tang, Raise the Roots and Sweet Heat.  Each drink will sell for a suggested retail price of MSRP $3.49 per bottle.

BluePrint® Kombucha Drink varieties blend organic fruits and vegetable juices with reinvigorating ingredients, creating an ideal combination for an energizing, on-the-go beverage. Varieties include:

  • Kale-a-lu-ya: Kale, spinach, parsley juice is the ultimate refreshing beverage and an excellent source of antioxidant Vitamin A.
  • Miss Tang: Lime, lemon and ginger juice helps to support the immune system.
  • Raise the Roots: Beet, carrot and ginger juice helps to maintain stamina for extra-curricular activities and is packed with Vitamin A.
  • Sweet Heat: Ginger, apple and lemon juice with a cayenne pepper kick to help reset and re-energize.

About BluePrint®
Launched in 2007, BluePrint®, a brand of The Hain Celestial Group, Inc. (NASDAQ: HAIN), is a pioneer of cold-pressed juices and juice drinks that provide functional nutrition.  Under each signature blue cap is a delicious blend of pure, organic ingredients that serve as a great way to support energy on-the-go and provide a natural recharge.  BluePrint® is continuously innovating and is committed to helping consumers lead healthier, more energy-filled lives.  BluePrint® is more than just a drink. It's a way of life and is driven to continually bring new, organic products to the market.  BluePrint® is sold at select retail outlets such as Whole Foods Market, and online at BluePrint.com. For more information about BluePrint®, please visit BluePrint.com.





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Drink Spotlight: BluePrint New Flavors: Coffee Cashew, Spicy Apple

NEW YORK — BluePrint® brand announces the launch of two new beverage flavors, exclusive to Whole Foods Markets nationwide. BluePrint® brand, the popular cold-pressed fruit and vegetable juice and juice beverage line, created the expanded line of beverages to connect with a wider consumer base by offering more options both from a taste and nutrition perspective.

Available now in Whole Foods, the two flavors— Coffee Cashew Non-Dairy Beverage, and Spicy Apple 100% Juice — are sold in convenient 16 fluid ounce servings and the perfect addition to a healthy diet. The two new flavors are designed to be incorporated into customer’s daily routines for added nutrition. 

The new flavors are:

·    Coffee Cashew Cinnamon Vanilla Non-Dairy Beverage – Kick up your daily routine with this non-dairy, certified organic, vegan beverage made with fair trade certified coffee. Featuring cold-brewed coffee, which has a less acidic taste than traditional hot brewed options, this beverage is a delicious alternative to a serving of plain coffee, and is a great addition to a complete breakfast.

o   Benefits:  Cashews are an excellent source of copper, magnesium and a good source of zinc. Each bottle contains 7 grams of protein. (See nutrition information for fat content.)

o   Ingredients: Organic Cold-Brewed Coffee, Organic Cashew, Organic Cinnamon, Organic Vanilla Extract

·    Apple Lemon Cayenne Ginger 100% Juice – Organic ginger and cayenne pepper provide a noticeable kick, creating a sophisticated take on your everyday apple juice.

o   Benefits: Contains 20% Daily Value of antioxidant Vitamin C.

o   Ingredients: Organic Apple Juice, Organic Lemon Juice, Organic Cayenne pepper, Organic Ginger

The two new beverage flavors are available now at select Whole Foods with a suggested retail price of $9.99 for Spicy Apple and $11.99 for Coffee Cashew.  

Twitter: @BPCleanse

Instagram: @BluePrintCleanse


For additional information, please contact:


Editorial: Allison Chayo, Allison.chayo@bollare.com or Samantha Schneider, Samantha@bollare.com

Digital:  Tanya Brown, Tanya@bollare.com or Paulina Piszczek, paulina@bollare.com


Launched in 2007, BluePrint®, a brand of The Hain Celestial Group, Inc. (NASDAQ: HAIN), is the pioneering line of raw fruit and vegetable juice and juice beverages. The brand includes BluePrintCleanse®, the line of juice and juice beverage cleanses designed to detoxify and purify the body, and BluePrintJuice®, the line of juice and juice beverages sold in individual bottles and available in select retail outlets and online. BluePrintCleanse® brand was created to offer different cleanse levels customized to one’s dietary habits and history. BluePrint® juice, juice beverages, non-dairy beverages and bars are delivered to homes and offices in the U.S. and Canada, and are also available at select retail outlets. For more information visit BluePrint.com or call 212.414.5741.

The Hain Celestial Group, Inc.

The Hain Celestial Group (NASDAQ: HAIN), headquartered in Lake Success, NY, is a leading organic and natural products company in North America and Europe.  Hain Celestial participates in many natural categories with well-known brands that include Celestial Seasonings®, Earth’s Best®, Ella’s Kitchen®, Terra®, Garden of Eatin’®, Sensible Portions®, Health Valley®, Arrowhead Mills®, MaraNatha®, SunSpire®, DeBoles®, Rudi’s Organic Bakery®, Gluten Free Café™, Hain Pure Foods®, Spectrum®, Spectrum Essentials®, Walnut Acres Organic®, Imagine®, Almond Dream®, Rice Dream®, Soy Dream®, WestSoy®, The Greek Gods®, BluePrint®, Yves Veggie Cuisine®, Europe’s Best®, Cully & Sully®, New Covent Garden Soup Co.®, Johnson’s Juice Co.®, Farmhouse Fare®, Hartley’s®, Sun-Pat®, Gale’s®, Robertson’s®, Frank Cooper’s®, Linda McCartney®, Freebird®, Plainville Farms®, Lima®, Danival®, GG UniqueFiber®, Tilda®, Akash Basmati®, Abu Shmagh®, JASON®, Avalon Organics®, Alba Botanica® and Queen Helene®.  Hain Celestial has been providing A Healthier Way of Life™ since 1993.  For more information, visit www.hain.com. 


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Product Spotlight: Blueprint Juice Cleansers

BluePrintCleanse's signature cold pressed juices are newly single and ready to be picked up at select retail locations. Each 16 oz serving is 100% raw and organic. Grab a bottle to add more fruits and veggies to your daily routine or snag some juice to supplement your cleanse.

Flavors Include: Green, Cashew Vanilla Cinnamon Agave, Pinapple Apple Mint, Beet Apple Carrot Lemon Ginger, Lemon Cayenne Agave, Lime Ginger Lemon Agave

We swear to give you the juice, the whole juice and nothing but the juice.

These are the simple rules we live by:

  1. The freshest fruits and vegetables make the best juice. Keep me cold.
  2. Juice should never be cooked. Cooking juice kills vitamins and live enzymes. Even “flash” pasteurized means cooked.
  3. Don’t have separation anxiety. Only additives can prevent the natural settling process and who wants to drink additives? Stop staring and give me a little shake shake.
  4. Treat your body right. Drinking fresh juice and eating real food is a smart long-term strategy for maintaining good health.



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