Tag Archives: behance

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Packaging Spotlight: Two for Tea

 

 

Designed by

Openmint Studio
Moscow, Russian Federation

Dima Je
Moscow, Russian Federation

Ekaterina Teterkina
Moscow, Russian Federation

 

 

 

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Packaging Spotlight: Flieger Oatmeals

 

 

Designed by

Soyuz
Moscow, Russian Federation

Slava Vovk
Moscow, Russian Federation

Danil Da
Moscow, Russian Federation

 

Brief

IS IT A BIRD? THIS IS A PLANE?
NO, IT'S FLIEGER!

Oatmeal porridge is good for you and can be tasty if properly cooked.
But... very few people like it, especially kids, so parents have to come up with all sorts of tricks for their little ones
to eat porridge. For example, they make it like a game: "Uh-uh, it’s an airplane flying — open your mouth to catch it"

It was this simple game-like mechanics that became an idea for branding and packaging development for a series
of high-quality oatmeal cereals with blueberries, strawberries and apples. We took the easily memorized German colloquial
word ‘Flieger’, which means "airplane", and developed an easily-read color code system for the packaging.

Juicy bright colors and large shapes allow the product to stand out on the shelf among the average competitors,
who prefer to show the blooming fields and use the theme of closeness to nature.

 

 

 

No, Flieger porridges are all natural and good. We just did not want our porridge
to be the same as everything.

 

 

 

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Packaging Spotlight: freshrich

 

 

Designed by

Máry G.
New York, NY, USA

Sergey Golodyaev
Paris, France

 

Brief

Branding and packaging for Freshrich Juice. The color of each flavor complementing the ingredient profile. Freshrich is more than a beverage, it’s culture of health, art, and possibility.

 

 

 

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Packaging Spotlight: Aquatadeus

 

 

Designed by

Moodley Brand Identity and Britta Fuchs

Vienna, Austria

 

Brief

The therapeutic effect of healing water has been known to mankind since the 17th century.

Now, Aquatadeus brings this healing aspect into their skin-care line – a line that makes the skin feel good again. After moodley’s rebranding, the corporate design also reflects this newly found sense of well-being.

Optimistic, natural and honest – this is probably how Aquatadeus could best be described. With their natural skincare line, the brand wants to take the secrecy out of neurodermatitis and communicate openly and honestly. This self-confidence is now central to the new brand identity and the packaging design.

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Packaging Spotlight: Octa Smartfood

 

 

Designed by

Irina Kosheleva

Moscow, Russian Federation

 

Brief

Octa — a functional drink with a new take on everyday food. One portion of Octa containes one third of recommended daily allowance of nutritional agents, vitamins and minerals and can easily substitute a proper meal. Natural protein and farmer milk lay at the very core of Octa.

The task was to create packaging design for the drink. Infographics were used as a foundation of graphical language, clearly indicating drink’s content and elements ratio. Colour coding was assigned to various flavours. Visible through elements’ names the drink serves as a colour itself. As the fluid level in the bottle goes gradually away the elements visibility also fades away and so an interaction with the product through contact takes place.

 

 

 

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Packaging Spotlight: Tut Nut Peanut Butter

 

 

Designed by

Panfilov Yushko Creative

Stavropol, Russian Federation

 

Brief

Brand of nut pastes TUT NUT got a logo, combining outline and mascot. Facial features are added to the title character, which is quite easy to read. Cute corporate hero shows a positive attitude from eating peanut butter, because it is very useful and tasty product. We wanted to create a package that would radiate good mood and helped to make a breakfast more pleasant.

 

 

 

Nut paste certainly a useful and tasty product. We noticed that not everyone is aware of its positive properties,

so clearly shown on the label of a vitamin and mineral composition, talked about the benefits for different groups of people. Also we paid attention to what foods nut butter goes best and have made recommendations how to make it even more tasty.

 

 

Under the brand TUT NUT produced several kinds of nut pastes, we have divided them in color according to the associative series, which is the basic ingredients included in it.

 

 

Nut paste in a disposable packaging is convenient to take with you on the road, and also include a healthy breakfast or lunch for schoolchildren. A spoon gift will be a pleasant and convenient complement to the purchase.

 

 

 

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Packaging Spotlight: Arla Baby & Me Organic

 

 

Designed by

Kuudes Kerros and Pietke Visser

Helsinki, Finland

 

Brief

Our packaging design for Arla Baby & Me Organic has been launched in Denmark and Finland. The range of 100% natural, 100% organic dairy is specially formulated for baby’s growth and development. For the packaging we crocheted a lovely set of animal characters.

 

 

 

 

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Packaging Spotlight: VIEL Water

 

 

Designed by

Carlos Montoya

Medellin, Columbia

 

Brief

Creamos una marca brillante, inteligente e inspiradora para el Grupo Triarka y su nueva agua con colágeno hidrolizado, un nutricosmético innovador que pretende revolucionar el mercado.

 

 

 

 

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