Tag Archives: beard


Personal Care Spotlight: Luster’s SCurl® Launches New Beard Products



CHICAGO, Dec. 1, 2016 /PRNewswire/ -- Luster's SCurl® brand launched their line of beard care products at the Bronner Brother International Hair Show during the summer. The iconic African American men's brand has launched a line of fine grooming products featuring some of nature's best ingredients to soothe, condition and strengthen skin and hair.  Men are taking a more active role in grooming and Luster's SCurl will continue to be at the forefront of trends, styles and innovation with its latest product introduction.  Facial hair has become more acceptable and a way for men to individualize their look.  There is less of a stigma associated with beards and men have become more expressive with their grooming style.

Luster's SCurl© new line of beard grooming products include:

Luster's SCurl® Beard Wash with a sulfate free formula that gently cleanses, softens and conditions both beard and hair.  The product is designed for daily use, and removes excess oils, while imparting shine.  Luster's Beard Wash is formulated with natural ingredients including Shea Butter, Aloe Vera Gel and Olive Oil.

Luster's SCurl® Beard Oil is 100% natural, with a blend of nature's best ingredients, including Jojoba Oil, Argan Oil and Vitamin E, that absorb easily while moisturizing and detangling.

Luster's SCurl® Beard Balm provides conditioning for maximum softness and manageability, and just the right amount of control for smoothing and styling beards. The 100% natural ingredients include Olive Oil, Cocoa Butter and Shea Butter.

"Luster's SCurl® signature brand is a leader in the men's category," said Tarcus Allen, brand manager for the SCurl© line.  "We understand men's grooming, and SCurl© has evolved to meet the needs of today's man, with products that provide outstanding results.  Our new beard products were formulated to provide maximum beard manageability, growth & shine."

Adding to the excitement of the launch at the signature tradeshow summer event, Luster Products teamed with Rolling Out Magazine to present their "Style Icon" awards to Atlanta taste makers, including Stephan Labossiere, Tariq Nevar, Youssef Barber.  Also participating was Chicago's own Rafael Laboy of Lake Street Barbering Co.

The growing interest in men's grooming products was instrumental in Luster's SCurl© developing their beard products for men who want to express their unique styles. Luster's SCurl® beard products are available at local Beauty & Barber Supply Stores and Sally's.  You can follow the conversation about SCurl© on Facebook, Twitter, and Instagram.

About Luster Products
Luster® Products, Inc. is the leading African-American owned manufacturer of premium personal care products servicing people worldwide. Luster® Products, Inc. include the Pink® & Smooth Touch® brand, products for women; SCurl®, products for men; PCJ® Pretty-n-Silky & Smooth Roots children products; YOU®, unisex products, YOU® Be Naturalfor natural hair and Designer Touch, products for stylists.  For more information about Luster Products, visit www.lusterproducts.com. Luster Products, Inc. has served the needs of African American families through its premium personal care products as well as its contributions to the community for more than 50 years. Today, Luster Products employs more than 300 people worldwide. The company's products are sold nationally and internationally through a dynamic sales force and numerous retail outlets.





Please rate this product:


Personal Care Spotlight: MEL Bros Moustache and Beard Growing Balm


Moustache and Beard Growing Balm


– Apply one mL of balm 2 times a day directly onto desired skin area.
– Using more or more often will not improve results.
– Continued use is necessary to increase hair growth stimulation.



About the company:
Mel Bros Co. is leader in products for the care of men, setting the tone and parameters to follow in the ramo.Estamos being the authority genuinely products and services for men and barbers. We climbed the bar in the development, quality and experience we provide to our customers. Read More



Company: MEL Bros Co.
Brand: MEL Bros
Origin: Mexico
Category: Personal Care
Packaging: 2.11 fl oz / 60 ml
Claims: growth of beard and moustache
Variants: View Range Here
Price: $970.00 MXN
Where to Buy: Buy Online
Website: www.mel-bros.com








Please rate this product:


Personal Care Spotlight: Beardition Really Good Beard Shampoo


"Beard shampoo? Is that a real thing?"

Of course! We care too much about spreading the word on healthy grooming practices to want to sneak one by you. So here's the deal: a beard shampoo differs from a normal hair shampoo in that it is formulated for the more sensitive areas on one's face. All in all, it's a bit gentler. We start with an aloe vera base, which greatly helps keep those areas hydrated and healthy. All of our products are 100% all natural and will help soften up your fuzzy face to keep it happy + healthy.

Made from all natural ingredients including: Organic Aloe Leaf Extract, Vitamin E and Essential Oil, Essence of Cucumber and Mint fragrance. Net weight 8 oz.

*Buy any four or more products and we'll throw in a Beardition cotton drawstring bag.


About Beardition

Welcome to beardition.com, the home of an all natural(ly) awesome men's facial + hair products company. We're Mark Williams and Kristin Schleihs, the two behind the beards...thankfully one of us just figuratively. We're proud to be a Nashville, TN based company, officially launching in November 2012. Please enjoy a quick view below if you'd like to learn a bit more about us. Oh, and that little guys up top is Mark's dog, Roy. He's the bossman, but he usually lets us run most of the meetings.




Company: Beardition
Brand: Beardition
Slogan: Enhance Your Beardliness
Origin: USA
Category: Hair Care
Packaging: 8fl oz
Claims: All Natural
Variants: Shampoo, Conditioner, Shaving Cream, After Shave, Beard Oil
Price: $14.00
Where to Buy: Buy Online
Website: beardition.com






Please rate this product:


Skin Care Spotlight: Billy Jealousy Beard Envy



Our unique Beard Envy Kit includes a hydrating beard wash with aloe and soy protein, an extra-firm, boar bristle brush and a styling beard control product with jojoba oil. Guaranteed to make you look like you’re cut from royalty in no time. Refine the rugged!

Beard Wash: Let your chin strap chow down on this rich concoction of aloe and gentle conditioners. The sulfate-free formula cleans, softens and detangles the gnarliest of beards. Leaves beard silky-smooth, manageable and frizz-free. Directions: Apply to wet beard. Lather and rinse.

Beard Control: We all need a little control right? Beard Control delivers a deliciously light hold while giving you the best of both worlds: a natural look with just a smidgen of definition. Conditions and protects without weighing hair down. Softens naughty curls, leaving your beard looking like you were cut from royalty. Directions: Work a small amount into palms and rub hands together. Apply into beard, styling and smoothing as desired.

Reinforced Boar Bristle Brush: Tame the beast with a reinforced, extra-firm boar bristle brush.


Beard Wash Key Ingredients

Aloe Leaf Juice: Softens and hydrates beard and skin.

Soy protein: Shines and conditions.

Honey Extract: Nourishes and protects.

Green Tea Extract: Stimulates, strengthens & conditions.



Beard Control Key Ingredients

Aloe Leaf Juice: Softens and hydrates beard and skin.

PVP: Styling agent, helps hold hair in place.

Jojoba Seed Oil: Stimulates, conditions & shines.

Panthenol: Provitamin conditioner.




About the Company
Billy Jealousy is more than just a product — it’s a way of life that defines who you are: effortless yet edgy, playful but still polished. Sharply tailored for today’s sophisticated bad boy and bad girl, our line is geared towards those who know how to look good. After all, an investment in your appearance can really pay off. Read More


Company: Billy Jealousy
Brand: Beard Envy
Slogan: Refine the Rugged
Origin: USA
Category:  Skin Care
Packaging: Two 3oz / 88 ml bottles & Brush
Claims: Conditions
Variants: View Range Here
Price: $25.00
Where to Buy: Buy Online
Website: billyjealousy.com







Please rate this product:


Fashion Spotlight: The Soft Goat Stubble and Beard Softener



Scruffy is sexy! As gents, we use stubble to define our style, update our swagger, and express ourselves as individuals. As libidinous as this look can be, it can also cause our loved ones to deflect our most admirable advances from fear of our razor sharp facial hair.

Fear not, stylish men! The Soft Goat is made for you. The hypoallergenic pad dulls those sharp edges that trimming and shaving leave behind. This first of its kind stubble softener obliterates any doubt from confidently launching into personal proximity with your loved ones.


Why use the soft goat:
• Express yourself with awesome facial hair!
• Keep loved ones happy by NOT scratching their face!
• Make intimate contact more pleasurable for all involved!
• Prevent your kids from fearing the beard!


Company: Soft Goat
Brand: Soft Goat
Slogan: Express yourself with awesome facial hair!
Origin: USA
Category: Beard Softener
Packaging: 1 box includes 3 hypoallergenic pads
Claims: Soften scratchy sharp hair stubble
Price: $11.99 per box
Where to Buy: Buy Online
Website: thesoftgoat.com





Please rate this product:


Personal Care Spotlight: Brooklyn Soap Company Beardwash



Every product of Brooklyn Soap is an engineered piece of liquid art with the simple but honest purpose to make you look, smell and feel good. This stuff is our most sincere recommendation, we mean it.
So you think you're real manly with that beard? Well, you are — we aren't gonna lie. But you'd be a hell of a lot manlier if you threw some Brooklyn Soap on your mug. So instead of looking like a cave man, your face will be the babe magnet if should be.

The only product you probably should not be sharing with your girlfriend. Brooklyn Soap's organic Beardwash is a soft liquid soap which gives your beard a full & healthy look while nourishing the skin underneath.

Scent: Coconut, Rosemary, Myrtle, Peppermint



About the Company
Brooklyn Soap is all about grooming products of utmost organic quality. We neither believe in drugstore cosmetics nor in long labels listing never ending chemical gibberish. We cook home-style, with only natural and organic ingredients. We are still at a very immature beta phase, nevertheless here are some insights on what madness we have in mind and what we're all about.




Company: Brooklyn Soap Company
Brand: Brooklyn Soap Company
Slogan: Turning Regular Dudes into Dapper Gentlemen
Origin: Germany
Category: Facial Care
Packaging: 250ml
Claims: Organic
Price: 24.90 EUR
Where to buyDirect on Website





Please rate this product:


Personal Care Spotlight: Beardition Men’s Beard and Skin Care



Beardition is a brand spankin’ new company offering a line of all natural(ly) awesome men’s facial + hair products. Rockin’ a beard? Need to enhance your beardliness? Look no further.

As our tagline reads “enhance your beardliness,” we are a new men’s facial company here to help the bearded fellas do just that, if it’s even possible, as we know you’re already awesome. To top that, our products are completely all natural, containing some of the finest ingredients on the planet. To keep our products fine and fresh, we make sure to create them in smaller batches, not allowing them to sit, for Lord knows how long, on a shelf. Yeah, that shampoo you are using right now could have been sitting on the store shelf for five years…just saying. Also, just because you see the word beard everywhere doesn’t mean you can’t use it on top of your head too. It will do wonders for all your hair.

We currently offer the following Beardition Products
• really good beard shampoo
• even better beard conditioner
• styling + profiling shave cream
• legitimately cool after shave
• soft + sweet beard oil


About Beardition

Welcome to beardition.com, the home of an all natural(ly) awesome men's facial + hair products company. We're Mark Williams and Kristin Schleihs, the two behind the beards...thankfully one of us just figuratively. We're proud to be a Nashville, TN based company, officially launching in November 2012. Please enjoy a quick view below if you'd like to learn a bit more about us. Oh, and that little guys up top is Mark's dog, Roy. He's the bossman, but he usually lets us run most of the meetings.




Company: Beardition
Brand: Beardition
Slogan: Enhance Your Beardliness
Category: Personal Care
Origin: USA
Variants: Shampoo, Conditioner, Shaving Cream, After Shave, Beard Oil
Website: beardition.com






Please rate this product:


Product Spotlight: Rogue Beard Beer

It's here! Our latest brew Ddedicated to Beards, Beard Beer is brewed with a yeast created from Brewmaster John Maier's Beard. No Need to freak out, Brewers have used wild yeasts in beer making for centuries. John has had the same Old Growth Beard since 1983 and for over 15,000 brews, so it is no great suprise that a natural yeast ideal for brewing was discovered in his beard.

Just another sign that Beards are in.

Company: Roque
Brand: Beard Beer
Category: Beer
Origin: USA
Packaging: 650ml
Alcohol Volume: NA
Price: $6.75 USD
Website: rogue.com


Please rate this product:


NBA Star’s Unstoppable Beard Stars in Awesome Foot Locker Ad

Oklahoma City Thunder star James Harden is many things: the NBA‘s sixth man of the year, an Olympic gold medalist and, at times, an unstoppable offensive force.

But apparently his robust, legendary beard is just as unstoppable — as evidenced by this hilarious new Foot Locker ad that hit YouTube Thursday morning.


Please rate this product: