13 reasons to choose Battle Oats
- 100% natural ingredients
- High in protein isolate (15g per bar)
- Free from wheat and gluten
- Made with butter and coconut oil
- High in heart-kind saturated fats
- High in fibre
- Contains no margarine or palm oil
- Zero trans fats
- Great source of slow-release energy
- Source of Omega 3 from added cranberry oil
- GMO free
- Vegetarian friendly
- Oven baked for quality, freshness and taste
Battle Oats are a tasty high protein oaty flapjack made using real butter, coconut oil, protein isolate, gluten free oats and other wholesome natural ingredients
SNACKING NEVER TASTED SO AWESOME!
It’s a combination of 100% natural and great tasting ingredients that provides you with a high protein and energy snack for any occasion. Whether you’re blazing a new trail, tackling an intimidating rock face, or ascending from base camp - Battle Oats are there to sustain energy levels and provide sufficient protein for efficient recovery.
IT’S PRETTY SIMPLE STUFF.
Battle Oats are a blend of low GI carbohydrates, healthy heart-kind fats, protein and fibre. When you consume good food you get a good performance outcome.
100% Natural Ingredients: Whey Protein Concentrate (Milk)(19%), Fructo - Oligosaccharide, Honey, Butter (Milk), Gluten Free Oats (10%), Whey Crisp (10%) (Whey Protein Isolate (Milk), Lactose (Milk), Rice Flour, Emulsifier (Soya Lecithin)), Desiccated Coconut (10%), Coconut Oil, White Chocolate Chunks (4%)(Sugar, Cocoa Butter, Whole Milk Powder, Whey Powder (Milk), Lactose (Milk), Emulsifier (Soya Lecithin), Natural Vanilla), Brown Sugar, Caramel Colour, Natural Flavouring. ’For allergens, including cereals containing gluten, see ingredients in bold’ White Chocolate Contains 20% Minimum Milk Solids
About the company
Our first Battle Oats bar was made through a third party (a middle man if you will) who handled everything from packaging to production.Â This â€˜hand tyingâ€™ caused us issues from the get go and we didnâ€™t have control of what product we ultimately wanted to create and bring to market.
When the first Battle Oats bar arrived the packaging was awful, and the bar wasnâ€™t as good nutritionally as weâ€™d initially intended it to be.Â Whatâ€™s more, the wrapper that goes around the bar was signed off incorrectly, and therefore it didnâ€™t fit the bar properly. The bar had to be compacted more than necessary to fit the wrapper.Â The result was a dry, hard and quite tasteless Battle Oats. And the wrappers would come undone when you flipped them over to check on the nutritional information.
Suffice to say repeat sales were terrible, and we were left demoralised.
What made this situation worse was that the middle man had taken our money pro forma on our next order and spent it funding another job. We never got this money back and he went bankrupt shortly after.Â So we pulled the product from the market in early 2014, re-designed the wrappers, boxes, website, and most importantly the ingredients and macro nutrient breakdown. We established a direct relationship with a family run bakery and incorporated them into our team to make Battle Oats the best they could be.
Battle Oats were re-launched 6 months later in September 2014.
Why didn’t we give up? Good question; and one we never really asked ourselves. We were so confident in the name of the bar, the brand we wanted to create and where we wanted to position Battle Oats in the market that we just knew the obstacle was the way.Â Once we overcame that obstacle Battle Oats started to flourish.
Company: Battle Oats
Brand: White Chocolate Coconut
Packaging: 12 x 70g bars
Claims: 100% natural ingredients, gluten-free, wheat-free, zero trans fat.
Variants: View product range here
Where to Buy: UK, Buy Online, Store Locator