Tag Archives: athens

oliphen feat1

Packaging Spotlight: Oliphen Food Follows Function

 

 

Designed by
Typical. Organization
Athens, Greece

 

 

Brief

Oliphen — Food follows Function — All this is based on the very latest discoveries of science.

 

 

 

 

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popcorn

Packaging Spotlight: Popcorn Project

 

 

 

Designed by
Anna Trympali
Athens, Greece

 

 

 

Brief
A student project.
I used tailor-made packaging design, hand-drawn illustrations, a popcorn logo in its most iconic form and hand lettering in order to create these popcorn packages, as part of a personal project.
The packaging is eye-catching, visually strong, sharp and clean but at the same time meaningful as well, as the colors of each box reflect the taste of each product.

 

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life juice feat1

Packaging Spotlight: Life juices repackaging

 

Designed by

George Probonas

Athens, Greece

 

 

Brief

The long life range of juices by Life was launched two years ago and had not managed to make its presence felt on the supermarket shelf because it had used all the same design conventions associated with that category eg. pictures of exploding juice and vividly-coloured close-ups of fruit. A further problem was that supermarkets stack the juices on their shelves per flavour, rather than brand. Therefore the Life brand was lost among competitors with stronger shelf presence.The design brief focussed on shelf stand-out through a creative reinterpretation of the conventional design codes. The key idea behind the design was to create visual stories inspired by the fruit and its colour, creating a fresh language on the shelf which catches the consumer's eye, inviting him to discover the story unfolding before him and therefore distinguish the Life brand from its competitors. The brand design has also led to communication which exploits the visual storytelling on the juice cartons.

 

 

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sentinel feat

Packaging Spotlight: Sentinel Natural Toothpaste

 

 

Designed by

molivi Design Studio

Athens, Greece

 

 

Brief

he product: Natural toothpaste, with active plant and herbal ingredients. No fluoride or parabens. It has a pleasant taste and leaves the mouth feeling clean. It is available at pharmacies in the natural and homeopathic section, and in shops selling organic products. The brief: Nopalia Natural Products commissioned Molivi to renew the packaging, making it more modern and stressing the plant and herb ingredients while at the same time communicating that it is ideal for homeopathy.

The project: Simple and clear design with the plant and herb ingredients as the main feature. We kept its medicinal character at the same time as making it friendlier and more approachable to the consumer. Colour categorization according to type (care & white, anti-plaque, sensitive). What we did: We created three distinct presentations as per colour categorization. Art Director: Mári Dimitrouli Marketing Consultant: Alexia Boubouli Photographer: Fanis Mourtos

 

 

 

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terroir feat

Packaging Spotlight: Terroir

 

 

Designed by
Marios Karystios
Athens, Greece

 

 

 

Brief

Alexandra Manousakis left the U.S. back in 2007 to manage her family winery in the island of Crete. Her admiration for Crete, made her conceive a selection of local products under the name of Terroir, a line of products that serves as a showcase of Cretan nature as well as its unique and unforgettable terroir. The approach on the design was influenced by Alexandra's simplicity in character and her love for supporting local communities and charities. Each bottle of the olive oil and sea salt jar, is handmade by a local ceramist, and a percentage of the profits is donated to ELEPAP, a very special school for children with disabilities. Bottles and jars and can be reused afterwards.

 

 

 

 

 

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snob duck feat

Packaging Spotlight: Snob Duck

 

 

Designed by
Marios Karystios
Athens, Greece

 

 

Brief
The fast-rising handmade soap workshop by Vasilis Douros.
Since its launch in April 2012, Snob Ducks are already being sold in several countries and featured in several design blogs and magazines worldwide.

 

 

 

 

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mario feat

Packaging Spotlight: Olive

 

 

Designed by
Marios Karystios
Athens, Greece

 

 

 

 

Brief

Gino’s garden organic olive oil from the region of Rihaneh in Lebanon. Each year, a limited quantity of olive oil is handpicked and cold pressed within six hours, making to the finest quality of olive oil one could get from the grove of Gino Haddad. In order to reflect the organic approach and limited production, a custom made bottle was specially designed to portray the uniqueness
of Gino’s olive oil. A small piece of art and not just another bottle.Two different types of uneven olive shaped bottles were drawn, using mathematical techniques to calculate the irregular shape and volume. The ceramic bottles were brought to life by the skilful hands of Stelios Laskaris, in black gloss and green matte glaze finishes.

 
Designed in Cyprus, produced in Greece and enjoyed in Lebanon.

 

 

 

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helleo

Packaging Spotlight: Helleo Natural Soaps

 

 

 

Designed by
till noon
Athens, Greece

 

 

 

Brief

Helleo natural soaps. Six organic, handmade soaps, all containing extra virgin olive oil
and lots of hard work. When we designed the packaging we used rough, yet delicate lines to indicate the basic ingredients of every soap. Then we decided that every soap should tell a story.
The story of the man who made it. So, we hid a few handmade words on the second layer
of the packaging.

 

 

 

 

 

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