molivi Design Studio
MONOPATI is a company comprising 42 olive producers, with 16,000 olive trees of the Koroneiki variety on sun-drenched slopes of Geraki, in the Peloponnese.
Our first challenge was to ‘christen’ the product, endowing it with a name that would be easy to spell and read in Latin characters, would transmit strong hellenic character, the properties and values of the product, to differentiate it from the competition and to place it in the appropriate target markets, telling a story and helping create a myth. Having evaluated many ideas and alternatives we settled on the name MONAKRIVO. Monakrivo in Greek means unique, valuable, adored.
Ioannis Papargyriou runs a small family winery in Corinthia, Southern Greece. His latest release is a powerful 16.5% unfiltered syrah which was purposely named by Ioannis as
"The king of the mountains".
Custom calligraphy was created by fellow creatives
Yani & Guille, to show the elegance and distinct character of this wine which identifies itself on the story behind this name.
The bottle is wrapped in a limited number of silkscreen copies printed by Tind.
My purpose was to make a minimal & fresh branding for a soft drinks series.
The design of the packaging is clean & simple with a pop style to it.
The idea behind the logo was to make a different icon for each flavor but in a way
that whatever icon you see, the brand would be recognizable.