We set a challenge to create a brand identity using simple shapes and content, so the brand style of Gastropolis has been built in combination of two forms and three elements (one circle, two lines). The logo "a circle and two lines" with the same "plate- cutlery" became the origin of the brand-style language. The logo constantly transforms by dynamic principle and creates radically different culinary corners using the same shapes, that in fact become the part of the corporate style of Gastropolis.
Gastropolis is a modern gourmet food market offering different culinary corners in one location. Our challenge was to develop brand concept and visual identity for such a diversified place.
The branding of Gastropolis is based on the idea of “form as a language of communication”. It’s a simple concept based on human relationship with food. This relationship begins with a "plate-cutlery" motion, which is also viewed as a formal embodiment of Gastropolis corporate style.
While creating a brand for Café Diego, the guiding star was the spirit of Argentina. As festive as his native country, Diego Armando Maradona became the main character and the core the brand identity is constructed on. The inspiration of the brand is expressed through its colors and Diego’s illustrated portrait. Celebrating the colorful Argentinian backstreets, architecture and street art in the poor districts, we have illustrated Diego’s portrait in that style as well.
Developed to be a take away café, the essence of the brand is mostly expressed in the medias of the brand identity, with its black & white and colorful elements. The packaging is specially developed for take away, as it is so self-sufficient to live out of the café but anyway talk about its identity and its appurtenance to Café Diego.
Comprising a big part in the identity the stenciled head of Diego Maradona and the logo are the commonly placed identity elements on the medias. We also took the newspapers pages with articles about the legendary football player and injected them into the brand identity as media.
Day & Night is a concept project that has a bifacial nature that is injected in each of its design elements. The logo expresses the earth’s rotation with its shape symbolizing the change from day to night. The branding concept expresses the restaurant type that serves its dining during the day and the bar starts to act in the night. This duality of the restaurant living is clearly expressed in the pictured animals, illustrated in two different polarities.
Working in bio mimicry principles the designer repeated one of the main structural parts of the flower and conceptualized the pistil as an optimal shape for a two – liter juice bottle. The pistil is the initial outflow, where the juice forms. Then it becomes a fruit, which in its turn ripens finally becoming juice.
The natural color of the juice makes up the major part of the bottle space. In composition with white label and black logo, it makes the bottle shelf shout, different from the competitors and solves the problem of merchandising. Inspired by natural shapes, the bottle is structured on the strength of geometrical regulations and keeping the geometrical commeasurement.
Due to its shape the bottles puzzle with each other, thereby economizing much space grouped inside the container. The bottle is founded on the basics of the equilateral triangle. Almost each part of it is solved in geometrical plasticity and all this give the bottle an organic shape and make it pleasant to the eye. No size, ratio, line and circle are accidental. Even the label of the bottle has a unique construction, obeyed to geometrical equality.
Because of the uneven bottle surface, there could be no label sticked right on the bottle. Considering this, we developed one, which exactly fixes and blocks on a certain part of the bottle without any glue. The label with its wavy lines repeat the plasticity of the bottle shape and create a fusion with it.