The secret is out with the launch of Arla Quark, the fat-free cheese ideal for cooking
Arla Foods, the farmer-owned dairy company has continued its expansion of its Arla brand portfolio with the launch of Arla Quark – the relatively unknown but fastest growing cheese category in UK.
The soft cheese is very well-known in Europe, but has taken hold in the UK amongst consumers looking to low fat, tasty, alternatives for ingredients such as ricotta, mascarpone and other soft cheeses.
James Prentice, Senior Brand Manager, Arla Foods UK Cheese Team: “With health and wellbeing so much on the agenda and the growing popularity of quark as a healthy ingredient to cook with, we believe Arla Quark is launching at just the right time to capitalise on this trend.”
Prentice added: “Arla Quark is the perfect example of Arla’s commitment to provide healthy innovation from milk and the cheese team has further plans for more Arla branded cheese innovation in the future.”
Quark is still a relatively unknown ingredient and a bit of a mystery to many, so this new Quark range from Arla is designed to highlight the benefits of Quark and signpost its usage – simple recipe suggestions are included on the inside of the carton for example. In November, Arla is launching a range of 30 second online videos with quick, easy and healthy recipes using Arla Quark.
Since the introduction of the Arla brand in 2015, Arla has launched a wide range of innovative and healthier dairy products including Arla Best of Both, Arla skyr and Arla Protein into categories including fresh milk, drinks and yogurts. Earlier in the year, Arla announced its Strategy 2020 in which it committed to extend the pipeline of healthier dairy products with at least 30 new dairy concepts and 50 new range extensions.
Arla Quark launched onto the shelves of Asda from October 17. It is available in three varieties – Plain (500g), Cherry Tomato & Basil (250g) and Garlic & Herb (250g)
About Arla Foods
Arla Foods is a global dairy company and co-operative owned by 12,700 dairy farmers with circa 2,700 of whom are British.
Dating back to 1881, Arla’s purpose is to secure the highest value for its farmers’ milk, while creating opportunities for their growth. With production facilities in 11 countries and sales offices in a further 30, Arla is the world’s fifth largest dairy company and largest supplier of organic dairy products. Arla has a total of more than 18,000 colleagues and its products are sold under the well-known brands Arla®, Lurpak® and Castello® in more than 100 countries.
Arla Foods UK is the largest dairy company in the country and is home to leading dairy brands Anchor®, Cravendale, and Lactofree® with a turnover of €2.9 billion. As well as being a leading supplier of fresh milk, number one in butter, spreads and cream, Arla is the UK’s largest cheese manufacturer. It has also built the world’s largest fresh milk facility located at Aylesbury and has plans for it to be the first zero carbon site of its kind. The UK business has a team of approximately 3,500 colleagues located at its dairies, distribution centres and head office.