Tag Archives: ardagh


Drink Spotlight: Atomic Brands Launches New Cocktails in Ardagh Cans




CHICAGO, March 19, 2019 /PRNewswire/ -- Atomic Brands, the company behind the successful launch of the Monaco™ line of premium spirit cocktail beverages, is extending its lineup with new Moscow Mule and Kentucky Mule offerings. These new entries, as well as its entire line of spirit-based beverages, are packaged in environmentally-friendly aluminum beverage cans.

These new additions provide consumers with the same quality taste experience they have come to expect with the Monaco line of products as the company uses real distilled spirits in its cocktails instead of malt or flavored beer. In fact, the new Moscow Mule contains six times distilled Monaco vodka and the Kentucky Mule is crafted with 100% Kentucky Bourbon Whiskey.

These products and the entire Monaco line of cocktail beverages, including vodka-based Citrus Rush, Cranberry, Mango Peach and Black Raspberry as well as Tequila Lime Crush and Blue Crush with vodka, rum, gin and tequila are packaged in Ardagh 12 oz. Sleek™ cans, benefitting from the inherent benefits of aluminum. These advantages include protection from light, retaining the highest standards of ingredient integrity, as well as enjoying the best in sustainability as beverage cans are recycled at the highest rate of any other pack type.

Don Deubler, CEO, Atomic Brands, says it's really just the beginning in terms of Monaco cocktail line growth. "Enthusiasm for craft and artisan cocktails is an exciting consumer trend," he says. "And it's our commitment to provide Monaco consumers with a premium on-premise, bar cocktail experience in a quality package for convenience and accessibility. Aluminum cans also provide the best in package integrity, enabling the retention of very specific and satisfying taste profiles."

Claude Marbach, CEO, Ardagh Metal, North America, says Atomic Brands is a great example of a company determining and building growth in a relatively new beverage category. "We're very pleased to partner with Don and the Atomic team as they grow their presence in the packaged cocktail category, delivering a consistent brand and taste experience in our eye-catching Sleek cans," he says. "We remain excited about the growth potential of the craft cocktail category as brands seek to extend their market reach, supported by the filling, distribution and retail display economics provided by beverage cans."

The Monaco craft cocktail product line is currently available across 34 states, including California, Illinois, Florida and Massachusetts, at such retail establishments as 7-11 and Wal-Mart as well as leading convenience and liquor stores. The company expects the full line of Monaco cocktail products to be available nationwide within the next 18 months.

About Atomic Brands
Chicago-based Atomic Brands was founded in 2006, launching a line of premium spirit-based cocktail beverages under the Monaco™ brand name in 2012. The company's products combine a unique blend of actual distilled spirits (9% alcohol content per container) with high-quality ingredients to provide a unique craft and artisan cocktail experience in the convenience and accessibility of sustainable beverage cans. For further information, please visit, drinkmonaco.com or @drinkmonaco on Instagram and Facebook.

About Ardagh 
Ardagh Group is a global leader in glass and metal packaging solutions, producing packaging for most of the world's leading food, beverage and consumer care brands. We operate 108 facilities in 22 countries, employ more than 23,000 people and have global sales of approximately $8.6 billion. For more information, please visit www.ardaghgroup.com



Atomic Brands launches new cocktails in Ardagh cans. (PRNewsfoto/Ardagh Group)

Atomic Brands launches new cocktails in Ardagh cans. (PRNewsfoto/Ardagh Group)




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Spirits Spotlight: Vrai Vodka Drinks Offer Organic Excellence



CHICAGO, June 29, 2017 /PRNewswire/ -- Vrai Vodka Drinks is bringing its selection of organic craft alcohol beverages to the masses.

Vrai Tangerine, Vrai Green Tea and Vrai Paloma are now available across select retail outlets in the Midwest, Florida, California, Texas and New Jersey. Vrai Vodka Drinks is carving out its own niche on crowded retail shelves by offering a great-tasting, all-organic, natural ingredient option in the fast-growing packaged spirits beverage category. These products are packaged in eye-catching Ardagh 12 oz. Sleek beverage cans, taking advantage of the best in environmental considerations as cans are recycled at more than double the rate of any other beverage package.

Nicholas Piekoszewski, Managing Partner, Vrai Drinks, says it was time for consumers to be offered a truly organic spirit beverage with full ingredient disclosure. "Most other drinks in the flavored malt beverage or spirits category contain high-fructose corn syrup, artificial flavors and colors and preservatives," he asserts. "Our vodka drinks are certified organic, gluten-free and all natural, with full disclosure of our ingredients on every product. The result is exceptional taste as well. It's like ordering a fresh craft cocktail at your favorite bar and then having it packaged in great looking cans."

Nicholas says the company's choice to package Vrai in aluminum beverage cans is to take advantage of the inherent benefits of the package, including portability as cans are allowed at pools, beaches and golf courses. "And we can use the entire surface of the can to showcase our brand and ingredients in a colorful way, where other pack types are limited in terms of space," he says.

Claude Marbach, CEO, Ardagh Metal – Beverage North America, says the company is excited to support Vrai as it extends its reach across the country. "Vrai is a great example of a growing brand gaining increasing acceptance from a consumer base more concerned about exactly what ingredients are in the products they choose," he said. "And beverage cans are a great way to reach these consumers in a very efficient way as cans deliver the best in filling, distribution and retail display economics."

It's extending the availability of Vrai that Nicholas says the company is focused on now. "We'll be adding many more states in the next few months, with full coverage of the US by next year," he says. "We'll then look to international distribution as we continue to grow the Vrai brand and business as reaction to our products continues to be extraordinary."

To find where to buy Vrai Vodka Drinks, please locate the company's website at www.drinkvrai.com.

About Vrai

Vrai is a Chicago-based packaged spirits distiller. The company's mission is to create craft alcoholic beverages that are every bit as good as what one would order at a high-end cocktail bar. The company's products are all-natural, gluten-free and organic certified, with full disclosure of ingredients on every can. For more information, please visit www.drinkvrai.com.

About Ardagh

Ardagh Group is a global leader in glass and metal packaging solutions, producing packaging for most of the world's leading food, beverage and consumer care brands. We operate 109 glass and metal facilities in 22 countries, employing approximately 23,500 people and have global sales of approximately Eur €7.7 billion. For more information, please visit www.ardaghgroup.com


Vrai Tangerine, the latest specialty craft vodka drink offering from Vrai Drinks, is now available in Ardagh Sleek beverage cans. (PRNewsfoto/Ardagh Group)

Vrai Tangerine, the latest specialty craft vodka drink offering from Vrai Drinks, is now available in Ardagh Sleek beverage cans. (PRNewsfoto/Ardagh Group)





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