Tag Archives: anniversary


Frozen Desserts Spotlight: Cumberland Farms Celebrates 80 Years With Launch Of Signature Birthday Blast Treats


Customers to Join the Celebration with Classic Birthday-Themed Products and Other Promotions in Honor of the Brand's Birthday

WESTBOROUGH, Mass., Feb. 7, 2019 /PRNewswire/ -- Cumberland Farms, a leading coffee, convenience and gasoline retailer, is celebrating its 80th anniversary by launching an exclusive line of Birthday Blast treats. The newest products to hit the brand's growing line of private label offerings include Birthday Blast Premium Cookie Bites, Whoopie Pie, Premium Chocolate Bars, and Ice Cream. Each treat is a twist on classic birthday celebration flavors, with a burst of rainbow sprinkles. All products retail at a great everyday value and are now available in all of the brand's nearly 600 retail locations across the Northeast and Florida. For an added value, now through February 26th, customers can receive the Birthday Blast Ice Cream pint for an introductory price of $3.99, and the Chocolate Bar, Whoopie Pie and Cookie Bites for 99-cents each.

"My grandparents started Cumberland Farms in 1939 with nothing but a cow and a dream. Here we are 80 years later, and it's hard to believe how far we've come," said Ari Haseotes, CEO of Cumberland Farms. "Though years have passed, we've maintained our commitment to always do right by our guests.  Our new Birthday Blast treats are in celebration of our success due to their continuing loyalty, and we hope our guests share in our celebration by enjoying these delicious birthday celebration treats when they visit our stores."

In addition to the Cumberland Farms providing guests the new Birthday Blast products to celebrate Cumberland Farms' anniversary, the company is launching an internal sweepstakes for its Team Members as well as an "80 free products" coupon booklet. The sweepstakes will award one lucky employee every month with a once in a lifetime VIP experience, such as tickets, airfare and spending money for major sports league all-star and championship games, professional racing events, and even a free car. Cumberland Farms values the dedication and hard work of Team Members and strives to be a Great Place to Work in the retail industry, and was recognized in November by Great Place to Work and FORTUNE as one of the 2018 Best Workplaces in Retail.

For more information on Cumberland Farms' Birthday Blast products, visit https://www.cumberlandfarms.com/. To find a store near you, visit https://www.cumberlandfarms.com/stores or follow Cumberland Farms on Twitter and Instagram @CumberlandFarms.

About Cumberland Farms

Cumberland Farms makes life easier for busy people every day. What started in 1939 with a cow and a dream has grown into a network of nearly 600 convenience stores across 8 states. Three generations later, Cumberland Farms is still family owned and operated, and continues to reflect the values it was built upon: envisioning a better way to serve customers by providing the best possible products at the best possible prices. Whether you're buying a cold Chill Zone drink, a hot or iced cup of Farmhouse Blend Coffee, or filling the gas tank, convenience and customer service are key. Cumberland Farms also has a long heritage of giving back to the communities where it operates, from feeding the hungry to supporting local sports teams and fundraising. For more information, please visit us at http://www.cumberlandfarms.com or follow us on Twitter at http://www.twitter.com/cumberlandfarms.

SOURCE Cumberland Farms

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Branding Spotlight: Chobani Unveils Major Brand Evolution alongside 10th Anniversary

Expands vision and mission towards "universal wellness," launches new regional product offerings starting with Chobani Greek yogurt with "a hint of" fruit

New wordmark and packaging rolls out nationwide today

NORWICH, N.Y., Nov. 28, 2017 /PRNewswire/ -- Chobani, LLC, maker of America's #1 Greek Yogurt brand and the second largest overall yogurt manufacturer in the U.S., today unveiled a major brand evolution in celebration of its 10th anniversary to commemorate its national distribution in 2008. To bring specialness and magic to the yogurt shelf and position the company for another decade of growth in yogurt and beyond, the company evolved its visual identity with a new wordmark, packaging design and new products offered regionally.

"We make yogurt but our business is wellness—for the fans who enjoy our products to the communities we operate in," said Peter McGuinness, Chief Marketing and Commercial Officer, Chobani. "As we approached 10 years as a national brand, we spent the past ten years focusing on the impact our company can and does have on communities across America, using food as a force for good. That's framing how we're looking at the next decade, and our new packaging is the first glimpse into that. It's a beautiful translation of our brand and our purpose that moves us closer to becoming a food-focused wellness company."

Chobani's vision to make universal wellness happen sooner builds on the company's founding mission to provide better food for more people, while laying out how Chobani is defining wellness and where the brand will invest to achieve it:

  • Nutritional Wellness: Scaling our efforts to provide better food for more people.
  • Social Wellness: Increasing our investment in the communities we serve and the people who craft our food.
  • Environmental Wellness: Building a supply chain that ensures the planet's health.

New Creative Expression
To bring this vision to life for consumers, Chobani is launching an evolution of the brand's creative expression—Fighting for Happily Ever After—which is shaping everything from the brand's packaging, website and campaigns to its cafés, and more.

Chobani's in-house creative team spent more than a year developing the evolved brand look and feel. This evolution differentiates the brand at shelf and reflects the values of the company.

The new creative will be supported by a robust integrated campaign to inform and educate consumers, including online video, shopper marketing, social and PR programs. In February, the brand is planning a major commemoration of its 10th anniversary, including activations for fans and initiatives focused on strengthening communities.

We've Never Been Stronger
As the brand that spent the last decade reshaping the dairy aisle by challenging industry norms and constantly innovating, Chobani continues to push the yogurt category forward, even as other big companies have struggled. Chobani's current market share of overall yogurt (+20%) is the highest it's ever been on a sustained basis, representing a ~40% share of the Greek Yogurt segment. Absent low-performing brands, the category is showing 3.1% growth, driven by Chobani's record distribution, production and double-digit topline growth.1

Expanding our Product Portfolio
Beginning in December, Chobani is rolling out its first-ever regional offering, Chobani® with a Hint Of—a simply crafted, blended Greek yogurt made with only natural ingredients, hand-selected varietal real fruits and spices for delicious flavor with less sweetness. Priced at $1.49 per 5.3-oz cup, A Hint Of will be available first in Pacific, Northeast and Florida markets, and expand to national distribution in July 2018.

"A Hint Of" provides Chobani fans with a new option with only natural sweeteners (9g sugar) and high protein (12g), and a mildly sweet taste in five curated flavors:

  • Madagascar Vanilla Cinnamon
  • Wild Blueberry
  • Monterey Strawberry
  • Gili Cherry
  • Alphonso Mango

Chobani is also expanding its offerings across existing product platforms, including:

  • Chobani® Smooth Strawberry Banana and Mixed Berry: Two popular flavors added to Chobani's first ever non-Greek yogurt platform.
  • Chobani® Flip® Honey Crunch Bunch: Inspired by the iconic cereal brand, with honey yogurt, corn flakes, honey oat bunches and glazed pumpkin seeds.
  • Chobani® Flip® Tropical Daybreak: Offering steady morning energy with pineapple coconut yogurt, ancient grain clusters, coconut chips and dried pineapple.
  • Chobani® Whole Milk Vanilla Chocolate Chunk: Delicate dark chocolate chunks, folded into a rich, creamy, Madagascar vanilla yogurt.
  • Limited Batch Chobani Cherry Vanilla Blended: Combined two of our most popular flavors into a delicious blended yogurt to create a flavor experience that is familiar yet unique.
  • Limited Batch Chobani Mint Chocolate Chunk: Inspired by one of America's favorite ice cream flavors, with creamy mint yogurt blended with chocolate pieces to deliver a more nutritious snack that's packed with protein.
  • Limited Batch Chobani® Flip® Buttercrunch Blast: Features the crunchy candy-bar goodness of toffee pieces, peanut butter clusters, chocolate cookies and roasted peanuts tumbled into a delicious chocolate yogurt.

For more information about Chobani's evolution, visit Chobani.com/next10years

About Chobani
Maker of America's No. 1–selling Greek Yogurt brand and the second largest yogurt manufacturer in the U.S., Chobani, LLC, was founded on the belief that people have great taste—they just need great options. Chobani produces high-quality authentic yogurt made with only natural, non-GMO ingredients from its plants in New Berlin, New York, Twin Falls, Idaho and South Victoria, Australia. Chobani is committed to using milk from regional farms and strengthening its surrounding local economies. Chobani gives a portion of its annual profits to charities worldwide through the company's charitable foundation. In 2017, Chobani was recognized by Fast Company as one of the top 10 most innovative companies in the world. All Chobani products—including Chobani® Greek Yogurt and Greek Yogurt Drink, Chobani® Smooth, Chobani® Flip®, Chobani Tots® and Chobani Kids® products—are kosher certified, contain live and active cultures and are made with milk from cows not treated with rBST.* Chobani products are available nationwide in the U.S., Mexico and Australia, and in countries in Asia and Latin America. For more information, please visit www.chobani.com and www.facebook.com/chobani.



(PRNewsfoto/Chobani, LLC)

(PRNewsfoto/Chobani, LLC

(PRNewsfoto/Chobani, LLC)

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Spirits Spotlight: The Dalmore release 50 year old Single Malt Scotch Whiskey




The definitive luxury malt, The Dalmore is set to release an exceptionally rare, Domaine Henri Giraud champagne-finished, 50 year old single malt to mark its Master Distiller Richard Paterson’s 50th year in the whisky industry.

As the creative force behind some of the most iconic and innovative releases in the world, Richard Paterson’s passion, expertise and artistry has seen him pioneer the art of maturation and cask finishing which has been instrumental to the success of The Dalmore.

Building on the celebrations surrounding Richard’s 50th anniversary, the limited edition, The Dalmore 50 year old has been meticulously crafted in partnership with four other legendary luxury houses, to serve as a fitting tribute to each year of his illustrious career.

With up to 50 decanters released, which will be hand-filled on order, The Dalmore 50 has been matured in American white oak, Matusalem oloroso sherry casks from the world renowned Gonzalez Byass Bodega and port Colheita pipes from the Douro region of Portugal, before undertaking a final finesse for 50 days in rare champagne casks from Domaine Henri Giraud.

Paterson did not select the champagne cask by chance. Considered to be one of the region’s hidden gems, Domaine Henri Giraud family estate is regularly lauded by experts from around the globe and is one of the only champagne houses to still mature their wines in casks. The casks selected have a unique intensity and aromatic complexity, giving Paterson the final flourish of wood needed to create this exceptional expression.

To hold this unique whisky, the artisans at prestigious French crystal house Baccarat have skilfully created crystal decanters, each of which will be held within a presentation case designed and crafted by the accomplished furniture makers at LINLEY.

Finally, each decanter will be adorned with a solid silver stag, created by silversmiths Hamilton & Inches, holder of The Royal Warrant.

Richard Paterson, Master Distiller at The Dalmore said: “This is a special year for me so I chose to finesse this whisky in a champagne cask, as this magnificent drink is synonymous with celebratory occasions.

“Bringing the champagne together with Matusalem oloroso sherry and port is perhaps the greatest example to date of our ability to innovate in both maturation and cask finishing while preserving the signature flavours of The Dalmore.

“This whisky is exceptional, as are the luxurious and sophisticated finishes applied by the craftsmen at Domaine Henri Giraud, Baccarat, Linley and Hamilton & Inches. They are true masters of their art  and it is a pleasure to have worked with them to bring the 50 year old to life in such a magnificent way.”

Journey of The Dalmore 50 Year Old

  • 1966: The Dalmore new make spirit began its journey in American white oak
    exBourbon casks
  • 2003: The maturing whisky is transferred to Matusalem oloroso sherry casks
  • 2012: The whisky is transferred to Port Colheita pipes
  • 2016: In January of this year, the spirit was transferred to Bourbon barrels as it reached its desired taste profile, prior to finessing.
  • November 2016:  The whisky was finessed in Domaine Henri Giraud Champagne casks for 50 days before bottling.








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Packaging Spolight: MeTonic Anniversary Bottle

ME Tonic is one year old and to celebrate its first anniversary, we have introduced a special edition of its bottle with a young , single , urban- very fresh design.

The exclusive, limited edition bottle is presented aimed at those who go beyond the premium proposals : comic lovers , illustration , street art and the most cosmopolitan capitals.

To give to the special design of its bottle, launched a competition at the European Design Institute of Madrid ( FDI) among young promising designers . A bet of a young brand , for freshness, creative freedom and the expertise of young artists and future promises of international design .

The author of this design is Jonathan Castro aches . A  21 year old Madrid graphic artist, with pen in hand, created ME Tonic with dynamic lines and precise but with green mark like shape. It is striking how it has become the logo on a light balloon hanging from a mini bottle that flies over the city of comic. All with a touch of softness, freshness and friendliness own flavor ME Tonic .






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Kettle Brand Goes Old School With Flavors To Celebrate 30th Anniversary

It’s hard to believe that Kettle Brand made its first batch of all natural, flavorful kettle-cooked potato chips nearly 30 years ago. For this milestone, the brand is bringing back four of its favorite retired flavors for a limited time: Red Chili, Jalapeño Jack, Salsa with Mesquite and Cheddar Beer.

Carolyn Ottenheimer, Kettle Brand’s chief flavor architect, has been developing the brand’s recipes for more than 13 years and is behind some of its biggest sellers, from Salt & Fresh Ground Pepper to Sweet Onion. She said limiting the choices to four was difficult.

“Looking back now, it’s easy to see how we’ve often been ahead of our time, on the cusp of culinary trends hitting American culture. Our limited batch collection is only a small selection from the more than 40 flavors introduced over three decades.”

• Red Chili: Introduced in 1982, this flavor combines the tastes of Cayenne pepper, sriracha sauce and a vinegar tang for a searing chili heat. A bit before its time, the chip fits perfectly with current flavor trends.

• Jalapeño Jack: Originally debuted in 1989, this flavor not only has a visual resemblance to a slice of Pepper Jack cheese, but has the same creamy, salty Jack cheese base mixed with the spice of red and green peppers and a strong jalapeño flavor.

• Salsa with Mesquite: First launched in 1999, the chip combines a blend of tomatoes, bell peppers, onions and garlic with the bright flavor of lime to create a combination that’s sweet, smoky and salty.

• Cheddar Beer: After debuting as a fan pick during the brand’s first People’s Choice vote in 2005, this flavor earned a cult following. With tangy sharp cheddar coupled with malt beer notes, the chip balances smooth and salty flavors.

The four classics are available in 5-oz. bags retailing for $2.79 in select natural food stores, while Jalapeño Jack and Red Chili will debut in 8.5-oz. bags and retail for $3.49 in grocery stores this fall. These flavors will only be available beginning this August and ending next summer.

Full Article @ TheShelbyReport

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