Tag Archives: Anheuser-Busch

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Advertising Spotlight: Anheuser-Busch brings Mary J. Blige to Perform Free Concert at Statue of Liberty

 

 

The Monument Series to Bring Iconic Performances to Iconic American Locations

Starting today, fans 21 and older can enter to win tickets at Budweiser.com/BMIAStatueofLiberty. Winners of the ticket sweepstakes are permitted to bring one 21+ guest.

WHAT: A free, private concert on Liberty Island in New York City with nine-time Grammy Award winner Mary J. Blige. The event is a prelude to the Budweiser Made In America festival – now in its fourth year – to be held in Philadelphia over Labor Day weekend.

WHO: A New York icon, Mary J. Blige epitomizes what it means to make it big in America on her own terms.

WHEN: June 21st at 9 p.m. EST

WHERE: On Liberty Island in New York City

TICKET INFORMATION: Starting today, fans 21 and older can enter to win tickets at Budweiser.com/BMIAStatueofLiberty.

For more information about Budweiser’s upcoming concert on Liberty Island and its partnership with NPF, please visit: http://newsroom.anheuser-busch.com/budweiser-npf.

 

 

 

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oculto

Beer Spotlight: Oculto Blue Agave Infused Beer

 

 

ST. LOUIS,  -- Beginning today, Oculto is available on shelves and at high-end bars, clubs and restaurants nationwide. Inspired by and brewed for nightlife, Oculto combines the social invitation of beer with the exciting nature associated with tequila—for a step in creating an entirely new category.

Oculto is infused with blue agave for a bright citrus flavor that delivers a smooth, bold taste. With a premium look, unique flavor, seductive positioning and 6-percent ABV, Oculto is designed to tap into late night occasions.

"Beer drinkers and partygoers are seeking unique, surprising 'mash-up' experiences," said Jorn Socquet, vice president of marketing, Anheuser-Busch. "We worked off untapped insights to bring an innovation that delivers against that expectation. We have a totally surprising brand that revolves around mystery and intrigue—with a product that hits home with consumers looking for ways to break free from the everyday and find something exciting ... an unexpected 'mash-up.'"

Oculto means "hidden" or "waiting to be found" in Spanish. Bringing the brand to life right out of the gate, Oculto launched on Friday the 13th to emphasize unparalleled positioning that will carry over to all consumer engagement moments. From immersive events to engaging social media to best-in-class partnerships, it is all about tapping into the spontaneous nights out with friends. In 2015, the secrets of Oculto will be revealed—and consumers will be inspired to share secrets of their own.

"While launching on Friday the 13th may seem unlucky, we're challenging the superstition," said Socquet. "It fits Oculto perfectly. It's unique. From our approach to our packaging, we're doing things differently."

Oculto packaging is an innovation in and of itself. It brings to life a look that is premium, seductive and energetic. It features a multi-sensory experience, including multiple crown graphics, tactile printing and black-light inks. The Oculto bottle has a signature mask shape and detailed embossing for a distinctive look and feel. A host of discoverable elements are embedded in the bottle design, including hidden messages and eyes that appear when cold. The can also showcases a tactile feel that is a breakthrough for beer in the U.S.

Oculto is available at high-end bars, clubs and restaurants, as well as many grocery and liquor stores across the U.S. in 12-pack, 12 oz. bottles; six-pack 12 oz. bottles; 25 oz. cans; and 16 oz. cans. To unlock the world of Oculto visit www.Facebook.com/Oculto. Follow us on Twitter and Instagram @Oculto_US and let the secret making begin.

About Oculto
Oculto is a unique lager blended with beer aged on tequila barrel staves and natural flavors. With premium packaging, unique flavor, seductive personality and 6-percent ABV, Oculto is designed for late-night, spontaneous occasions.

 

 

 

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lmeon

Drink Spotlight: Bud Light Adds Lemon-Ade-Rita

 

 

BUD LIGHT LIME EXPANDS SUCCESSFUL RITA FRANCHISE WITH NEW WARM WEATHER FLAVOR

Bud Light Lime Introduces Lemon-Ade-Rita in Time for Spring and Summer Entertaining

LOUIS (February 23, 2015) – The popular Bud Light Lime-A-Rita franchise continues its expansion by introducing Lemon-Ade-Rita, a new summer seasonal flavor joining the Rita brand. As consumer demand for convenient cocktail solutions and more delicious flavor variants in the Rita family increases, Bud Light continues to demonstrate the unique ability to introduce new, great tasting and flavorful drinks to a broader audience of beer drinkers. Bud Light Lime Lemon-Ade-Rita is a lemonade margarita-flavored alcohol beverage with a twist of Bud Light Lime that is ready-to-drink with just one pour and best served over ice.

 

Lemon-Ade-Rita is perfectly positioned to provide consumers with a new taste sensation and joins the Rita portfolio including permanent flavors Lime-A-Rita, Mang-O-Rita, Raz-Ber-Rita, Straw-Ber-Rita and seasonal flavors Apple-Rita and Cran-Brr-Rita. The Bud Light Lime Rita family, named a Nielsen Breakthrough Innovation Winner in 2014, makes up more than one-third of the FMB (flavored malt beverage) category. Since the launch of Lime-A-Rita in 2012, the Rita brand’s four core flavors claim the top four spots in the FMB category. The new Lemon-Ade-Rita naturally aligns with Bud Light’s fun and social positioning and is an ideal choice for parties and outdoor refreshment, especially as the weather gets warmer.

 

“In just a few years since the brand’s launch, the introduction of Rita flavors has been immensely successful among consumers, both through new permanent and seasonal variants,” said Alexander Lambrecht, vice president, Bud Light. “With the widespread popularity of our winter seasonal, Cran-Brrr-Rita, we saw that consumers have found drinking and entertaining occasions for Ritas throughout the entire year. We anticipate Lemon-Ade-Rita to continue to extend the seasonality of the Rita portfolio and reinforce the brand’s stake in the summer season.”

 

In celebration of the newest flavor launch, Bud Light Lime Lemon-Ade-Rita collaborated with renowned swimwear brand KAOHS to create a special edition Gypsy bikini bathing suit in a custom Lemon-Ade-Rita color. Bathing suits are available beginning today for a limited time only on http://kaohs.com/ at $82/item.

 

Bud Light Lime Lemon-Ade-Rita will be available in 12-pack, 8 oz. cans, four-pack 16 oz. can and 25 oz. cans. Ritas are 8%* alc/vol flavored malt beverages that blend the refreshment of Bud Light Lime with the taste of authentic margaritas flavors. For more information on Bud Light Lime Rita, visit www.BudLightLime.com or www.Facebook.com/BudLightLime.

 

*6% ABV version of Bud Light Lime Ritas are available in Maine, New Hampshire and Tennessee.

 

Anheuser-Busch Based in St. Louis, Anheuser-Busch is the leading American brewer, holding a 47.6 percent share of U.S. beer sales to retailers. The company brews Budweiser and Bud Light, two of the world’s largest-selling beers. Anheuser-Busch is a major manufacturer of aluminum cans and has been a leading aluminum recycler for more than 30 years. The company is a wholly-owned subsidiary of Anheuser-Busch InBev, the leading global brewer, and continues to operate under the Anheuser-Busch name and logo. For more information, visit www.anheuser-busch.com.

 

 

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budmain

Advertising Spotlight: Budweiser Releases Teaser for “Lost Dog” Super Bowl Ad

 

 

Budweiser Clydesdales Here to Stay, Bud Light is ‘Up for Whatever’

ST. LOUIS (Jan. 7, 2015) – As the exclusive category advertiser for Super Bowl XLIX, Anheuser-Busch today announced it will feature three ads spotlighting two marquee brands during the NBC broadcast on Sunday, Feb. 1. Budweiser and Bud Light will represent Anheuser-Busch with new creative.

“The mass appeal of the Super Bowl presents an unparalleled platform to launch 360-degree campaigns that ultimately deliver against our top priority: sell more beer,” said Jorn Socquet, vice president, U.S. marketing at Anheuser-Busch. “With our track record, we know consumers look forward to our iconic spots and what viewers see during the game is just the beginning of what they’ll experience from Anheuser-Busch in 2015.”

Anheuser-Busch’s flagship brand, Budweiser, will debut a 60-second ad that highlights the brewing credentials for America’s No. 1 full-flavored lager.

The second Budweiser ad, “Lost Dog,” will feature the world-famous Budweiser Clydesdales and their favorite companion. In the spot, the Budweiser Clydesdales will tell an emotional story and help a puppy who has lost his way learn the true meaning of friendship.

“The Budweiser Clydesdales have appeared in our Super Bowl ads for nearly three decades. They continue to serve as time-honored symbols of how we brew our beer: remarkable care and attention, sparing no expense, the highest quality and consistency,” said Brian Perkins, vice president, Budweiser. “This year, they will live up to their reputation and once again save the day in a heartwarming story about best buds never letting you down.”

The creative agency for both Budweiser spots is Anomaly.

As the “Perfect Beer for Whatever Happens,” Bud Light will bring the unexpected to Super Bowl XLIX.

This year’s 60-second ad, “Coin,” features an everyday Bud Light fan who experiences an unforgettable night with ‘80s iconic old school fun simply by indicating he is “Up for Whatever.”

“We believe that our new Super Bowl commercial and the Bud Light House of Whatever will make Bud Light the most talked about experience at the Super Bowl,” said Alexander Lambrecht, vice president, Bud Light. “Bud Light will continue to create unexpected experiences for ‘The Perfect Beer’ campaign in 2015 and win with millennials through unforgettable, authentic experiences.”

Energy BBDO is the agency producing the Bud Light spot. Mosaic is executing the Bud Light House of Whatever.

 

 
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budlight-696x308

Advertising Spotlight: Bud Light Releases Super Bowl Ad Teaser

 

Budweiser Clydesdales Here to Stay, Bud Light is ‘Up for Whatever’

ST. LOUIS (Jan. 7, 2015) – As the exclusive category advertiser for Super Bowl XLIX, Anheuser-Busch today announced it will feature three ads spotlighting two marquee brands during the NBC broadcast on Sunday, Feb. 1. Budweiser and Bud Light will represent Anheuser-Busch with new creative.

“The mass appeal of the Super Bowl presents an unparalleled platform to launch 360-degree campaigns that ultimately deliver against our top priority: sell more beer,” said Jorn Socquet, vice president, U.S. marketing at Anheuser-Busch. “With our track record, we know consumers look forward to our iconic spots and what viewers see during the game is just the beginning of what they’ll experience from Anheuser-Busch in 2015.”

Anheuser-Busch’s flagship brand, Budweiser, will debut a 60-second ad that highlights the brewing credentials for America’s No. 1 full-flavored lager.

The second Budweiser ad, “Lost Dog,” will feature the world-famous Budweiser Clydesdales and their favorite companion. In the spot, the Budweiser Clydesdales will tell an emotional story and help a puppy who has lost his way learn the true meaning of friendship.

“The Budweiser Clydesdales have appeared in our Super Bowl ads for nearly three decades. They continue to serve as time-honored symbols of how we brew our beer: remarkable care and attention, sparing no expense, the highest quality and consistency,” said Brian Perkins, vice president, Budweiser. “This year, they will live up to their reputation and once again save the day in a heartwarming story about best buds never letting you down.”

The creative agency for both Budweiser spots is Anomaly.

As the “Perfect Beer for Whatever Happens,” Bud Light will bring the unexpected to Super Bowl XLIX.

This year’s 60-second ad, “Coin,” features an everyday Bud Light fan who experiences an unforgettable night with ‘80s iconic old school fun simply by indicating he is “Up for Whatever.”

“We believe that our new Super Bowl commercial and the Bud Light House of Whatever will make Bud Light the most talked about experience at the Super Bowl,” said Alexander Lambrecht, vice president, Bud Light. “Bud Light will continue to create unexpected experiences for ‘The Perfect Beer’ campaign in 2015 and win with millennials through unforgettable, authentic experiences.”

BBDO is the agency producing the Bud Light spot. Mosaic is executing the Bud Light House of Whatever.

Check out images from the Budweiser Super Bowl XLIX ads:

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A broadcast quality version of the Bud Light “Coin” teaser video can be downloaded here.

 

 

 

 

 

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bud

Anheuser-Busch Introduces Bud Light Delivery at the Tap of a Button with New Branded App in Washington, D.C.

 

“Bud Light Button” App To Provide Washington, D.C. Residents with Bud Light and “Up For Whatever” Experiences

ST. LOUIS (January 15, 2015) – Anheuser-Busch is bringing consumers a new way to order and enjoy Bud Light with the brand new Bud Light Button. The Bud Light Button is a beer delivery app that allows users to order Bud Light with one easy tap of the finger. What separates the Bud Light Button from its competitors is the unique “Up for Whatever” experiences that could accompany special deliveries made through the app. The app will launch initially in the Washington, D.C. area on January 15, 2015.

When consumers download the Bud Light Button, they may get more than just beer. The brand is infusing the new app with “Up for Whatever” experiences, designed to inspire spontaneous fun. As a result, Bud Light Button users may receive an “Up For Whatever” experience with their delivery.

“Some people will get just a little something extra, like Bud Light-branded gear, but once in a while, we’re going to deliver a really over-the-top, amazing experiences,” said Lucas Herscovici, Anheuser-Busch vice president of consumer connections. “Maybe that means we show up with a DJ who turns your gathering of friends into an amazing event. The only way to find out for sure what we’re going to do is to grab your phone and use the Bud Light Button.”

As Anheuser-Busch works to deliver on its dream of becoming the top consumer packaged goods company in digital, it is constantly looking for innovative ways to enhance the consumer’s experience. Bud Light partnered with its digital innovation agency of record AKQA and platform provider Klink to create a unique service that will separate Bud Light from its competitors – by delivering beer and “Up for Whatever” Bud Light experiences.

“Anheuser-Busch always pushes the boundaries in developing services that enable spontaneous fun through ‘Up for Whatever’ experiences,” said Stephen Clements, Executive Creative Director, AKQA. “We’re delighted to partner with Anheuser-Busch to bring a fresh, new way to enjoy Bud Light to market.”

The Bud Light Button app is currently available on the Android platform with iOS coming soon, allowing easy and quick beer delivery. Once installed, users can scan their credit card for easy repeat purchase. The app then tracks the user’s current location, so ordering is as simple as tapping the button. Consumers can order between 1 to 100 cases of beer and get it delivered in under an hour by Klink, a new alcohol delivery app that utilizes independent retailers to fulfill deliveries.

 

 

 

 

 

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budlight

Ad Spotlight: Anheuser-Busch Super Bowl XLIX Ads to Spotlight Budweiser, Bud Light

 
Anheuser-Busch Super Bowl XLIX Ads to Spotlight Budweiser,

Bud Light Budweiser Clydesdales Here to Stay, Bud Light is ‘Up for Whatever’

ST. LOUIS (Jan. 7, 2015) – As the exclusive category advertiser for Super Bowl XLIX, Anheuser-Busch today announced it will feature three ads spotlighting two marquee brands during the NBC broadcast on Sunday, Feb. 1. Budweiser and Bud Light will represent Anheuser-Busch with new creative.

“The mass appeal of the Super Bowl presents an unparalleled platform to launch 360-degree campaigns that ultimately deliver against our top priority: sell more beer,” said Jorn Socquet, vice president, U.S. marketing at Anheuser-Busch. “With our track record, we know consumers look forward to our iconic spots and what viewers see during the game is just the beginning of what they’ll experience from Anheuser-Busch in 2015.”

Anheuser-Busch’s flagship brand, Budweiser, will debut a 60-second ad that highlights the brewing credentials for America’s No. 1 full-flavored lager.

The second Budweiser ad, “Lost Dog,” will feature the world-famous Budweiser Clydesdales and their favorite companion. In the spot, the Budweiser Clydesdales will tell an emotional story and help a puppy who has lost his way learn the true meaning of friendship.

“The Budweiser Clydesdales have appeared in our Super Bowl ads for nearly three decades. They continue to serve as time-honored symbols of how we brew our beer: remarkable care and attention, sparing no expense, the highest quality and consistency,” said Brian Perkins, vice president, Budweiser. “This year, they will live up to their reputation and once again save the day in a heartwarming story about best buds never letting you down.”

The creative agency for both Budweiser spots is Anomaly.

As the “Perfect Beer for Whatever Happens,” Bud Light will bring the unexpected to Super Bowl XLIX. This year’s 60-second ad, “Coin,” features an everyday Bud Light fan who experiences an unforgettable night with ‘80s iconic old school fun simply by indicating he is “Up for Whatever.”

“We believe that our new Super Bowl commercial and the Bud Light House of Whatever will make Bud Light the most talked about experience at the Super Bowl,” said Alexander Lambrecht, vice president, Bud Light. “Bud Light will continue to create unexpected experiences for ‘The Perfect Beer’ campaign in 2015 and win with millennials through unforgettable, authentic experiences.”

BBDO is the agency producing the Bud Light spot. Mosaic is executing the Bud Light House of Whatever.

For more information on Anheuser-Busch’s Super Bowl XLIX ad campaign, visit newsroom.anheuser-busch.com/superbowl2015.

About Anheuser-Busch
Based in St. Louis, Anheuser-Busch is the leading American brewer, holding a 47.7 percent share of U.S. beer sales to retailers. The company brews Budweiser and Bud Light, two of the world’s largest-selling beers. Anheuser-Busch is a major manufacturer of aluminum cans and has been a leading aluminum recycler for more than 30 years. The company is a wholly-owned subsidiary of Anheuser-Busch InBev, the leading global brewer, and continues to operate under the Anheuser-Busch name and logo. For more information, visit anheuser-busch.com.

 

 

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applemain

Alcohol Spotlight: Bud Light Apple-Ahhh-Rita

 

Today, the popular Bud Light Lime Ritas family expands yet again, adding fall seasonal Apple-Ahhh-Rita to shelves and on-premise across the country.

 

Success of the Ritas family thus far has been phenomenal. Bud Light Lime Ritas was named a 2014 Breakthrough Innovation winner by Nielsen. The permanent core flavors (Straw-Ber-Rita, Mang-O-Rita, Raz-Ber-Rita and Lime-A-Rita) are the top four brands in the FMB category – the fastest growing brand in the industry since Lime-A-Rita’s 2012 launch (Source: *IRI MULC YTD 06.22.14). In addition, last October, Ritas launched Cran-Brrr-Rita as a winter seasonal and it flew off shelves. The Bud Light brand anticipates Apple-Ahhh-Rita to have similar success and is excited to further extend Ritas into the popular margarita space, as well as tap the current consumer popularity of ciders/apple.

 

“As evidenced by the current cider trend, apple is an immensely popular flavor amongst consumers, even more so for the fall,” said Tyler Simpson, director of marketing for Bud Light extensions. “In addition to Lime-A-Rita, Straw-Ber-Rita, Mang-O-Rita and Raz-Ber-Rita, we wanted to offer Ritas fans a special drink fitting for the season - similar to last year’s creation of the extremely successful Cran-Brrr-Rita for winter months. Apple-Ahhh-Rita is crisp and refreshing. It’s a Bud Light Lime margarita twist on a popular apple beverages that’s as simple as ‘pop, pour over ice and enjoy’.”

 

As part of Bud Light Lime Ritas’ larger “Fiesta Forever” marketing campaign, a new TVC for Apple-Ahhh-Rita will begin airing today. You can see it online here: http://youtu.be/xaxccgvItCU

 

“We’ll support Apple-Ahhh-Rita with our new, integrated advertising campaign called Fiesta Forever,” said Tyler Simpson, Director of Marketing, Bud Light Extensions at Anheuser-Busch InBev. “We spent the past two years introducing consumers to Ritas with product-focused creative. Now, with four core Ritas flavors in stores and leading the FMB category - as well as two seasonal offerings for fall and winter - the new Fiesta Forever campaign focuses on the spirit of the Ritas brand, encouraging consumers to embrace moments to let go and celebrate. Fiesta Forever is the most significant marketing campaign behind Bud Light Lime Ritas since we first launched Lime-A-Rita in 2012.”

 

 

 

Company: Anheuser-Busch
Brand:  Bud Light
Category: Alcohol Beverages
Origin: USA
Packaging: 8 fl oz
Alcohol Volume: 8%
Varieties: Lime-a-rita, Straw-ber-rita, Mang-o-rita, Apple-Ahhh-Rita
Price: $13.99 for 12 cans
Website: anheuser-busch.com

 

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jamain

Alcohol Spotlight: Johnny Appleseed Hard Cider

 

 

Johnny Appleseed Hard Cider is a refreshingly sweet and intense new drink for life’s adventures. This new hard cider is best enjoyed on the rocks to reveal its perfect balance of sweetness and intensity with a crisp and refreshing apple bite. Inspired by the legendary adventurer and storyteller, Johnny Appleseed Hard Cider was created for anyone with a story to tell. There is a bit of Johnny Appleseed in everyone who follows their own path and is inspired to discover their own adventures. So grab some friends, raise a glass and refresh your nightlife with Johnny Appleseed Hard Cider. Let the stories flow.

 

 

Refreshingly Sweet & Intense
The crisp apple bite is unexpectedly refreshing.

 

Best Served over Ice
Drinking Johnny Appleseed on the rocks brings out the sweetness and intensity

 

Enjoyed with Friends
Whenever friends gather to share a drink, a tale or a night out, raise a glass of Johnny Appleseed.

 
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Company: Anheuser-Busch
Brand: Johnny Appleseed
Slogan: Refreshingly Sweet & Intense
Origin: USA
Category: Malt Liquor
Packaging: 12fl oz bottle
Alcohol Volume: 5.5%
Price: Coming Soon
Where to Buy: Store Locator
Website: jappleseed.com

 

 

 

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budclamatopicante

Beer Spotlight: Budweiser & Clamato Chelada Picante with salt and lemon

 

 

 

Anheuser-Busch has launched Budweiser and Clamato Chelada Picante with salt & lime version. Retails in 25oz can, it is 5% ABV, it has 198 calories (per 12oz), 22.7g carbs (per 12oz).

This product was made by merging two incredible flavors:  A refreshing Budweiser with the intense flavor of jalapeno from Clamato Picante (spicy).  Drink it straight from the bottle or use your own ingredients to make it your own.

 

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Company: Anheuser-Busch
Brand: Budweiser
Category:  Beer
Origin: USA
Packaging: 25oz can
Alcohol Volume: 5%
Website:  budweiser.com

 

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