Tag Archives: Anheuser-Busch

damnmaiun

Spirits Spotlight: BEST DAMN Brewing Co. Expands Family Of Flavorful Brews With National Launch Of BEST DAMN Cream Soda And Limited Release Of BEST DAMN Sweet Tea

 

 

BEST DAMN Brewing Co. unveils its first-ever national TV campaign to support introduction of BEST DAMN Cream Soda

NEW YORK, March 1, 2017 /PRNewswire/ -- BEST DAMN Brewing Co. is back to bring you the best damn news you've heard all day with the release of their newest hard soda, BEST DAMN Cream Soda. Hitting shelves nationwide starting March 6th, BEST DAMN Cream Soda is aged on real vanilla beans during the brewing process for a touch of sweetness.

"BEST DAMN Cream Soda is our take on timeless recipe and is a sweet addition to any occasion whether you're out with the guys, drinking with friends at a BBQ or even cheering on your favorite team," said Kathryn Sattler, Sr. Director, BEST DAMN Brewing Co., Anheuser-Busch. "BEST DAMN Cream Soda joins the national family of flavorful and approachable brews, and complements our fan-favorite BEST DAMN Root Beer with another take on nostalgic flavors. It's SODA-licious, you'll love it."

To support the launch, BEST DAMN Brewing Co. unveils a series of witty spots in its first-ever national TV campaign developed with creative agency Droga5. Staying true to the brand's playful personality and its dedication to using only the highest quality ingredients, the new creative lightheartedly illustrates why BEST DAMN Cream Soda is the beer you enjoy to celebrate the best damn times.

The hero spot, entitled "Selfie," features characters from olden times commenting on today's young adults and their love of technology while enjoying brews that offer a flavorful change of pace. A second series of spots, titled "Job," "Moving," and "Literally," playfully showcase friends commiserating on their daily lives all while literally misusing the word, literally.

Additionally, in 2017, the brand will continue to grow its portfolio of flavorful brews with BEST DAMN Sweet Tea, available in select Northwest and Midwest markets starting March 27th. The new hard tea is aged on real black tea leaves during the brewing process for a crisp and refreshing taste – "Tastiness Guaran-Tea'd!"  BEST DAMN Sweet Tea joins the brand's portfolio of beers including BEST DAMN Cream Soda, BEST DAMN Root Beer, and BEST DAMN Apple Ale.

Drinkers can find the new brews where BEST DAMN Brewing Co. products are sold, for purchase in six-packs of 12-oz. bottles and 16-oz. cans. To learn more about BEST DAMN Brewing Co. and its family of beers, fans are encouraged to visit www.bestdamn.com, check out BEST DAMN Brewing Co. on Facebook, and follow @BestDamnBrewing on Twitter and Instagram.

About Anheuser-Busch

For more than 160 years, Anheuser-Busch and its world-class brewmasters have carried on a legacy of brewing America's most-popular beers. Starting with the finest ingredients sourced from Anheuser-Busch's family of growers, every batch is crafted using the same exacting standards and time-honored traditions passed down through generations of proud Anheuser-Busch brewmasters and employees. Best known for its fine American-style lagers, Budweiser and Bud Light, the company's beers lead numerous beer segments. Budweiser and Bud Light Lime Lime-A-Rita were named Brands of the Year for the Beer and the Spirits, Malt Beverages and Wine categories, respectively, by Ace Metrix® in 2014.  Anheuser-Busch is the U.S. arm of Anheuser-Busch InBev and operates 17 local breweries, 21 distributorships and 23 agricultural and packaging facilities across the United States. The company committed to investing more than $1.5 billion in its U.S. brewing, agriculture, packaging and distributing operations by 2018. Its flagship brewery remains in St. Louis, Mo., and is among the global company's largest and most technologically-capable breweries. Visitor and special beermaster tours are available at its St. Louis and five other Anheuser-Busch breweries. For more information, visit www.anheuser-busch.com.

 

 

 

damn

 

best2

 

damn1

 

 

 

Please rate this product:

mich

Advertising Spotlight: Michelob ULTRA Inspires People to be Fit and Drink Beer

 

 

 

 

Fastest Growing U.S. Beer Brand Uses Iconic TV Theme Song from "Cheers" to Emphasize the Place of Beer in an Active Life

NEW YORK, Feb. 3, 2017 /PRNewswire/ -- Michelob ULTRA, the fastest growing beer brand in the U.S., today unveiled a new 30-second commercial, titled "Our Bar," that will debut during Super Bowl LI. The spot, developed by FCB Chicago, features real fitness enthusiasts – not actors – doing what they do day-in and day-out: going through a tough workout together and sharing cold beers afterwards to celebrate. The ad also features the iconic theme song from the TV show "Cheers" to underscore the strong social bonds felt every day by members of fitness communities across the country.

"Our Bar" intentionally uses no actors to demonstrate Michelob ULTRA's commitment to supporting and celebrating authentic fitness communities. From training to run clubs to spin classes, "Our Bar" depicts the new social fitness reality that fitness and enjoying beer can go hand in hand: you can work out, and then go out. Exercising together and having a conversation over beers afterwards results in a deep social experience that brings people closer together.

"We recognized that the social lives and beer-drinking occasions of the Michelob ULTRA consumer extend beyond gathering at the bar or at home with friends," said Azania Andrews, vice president, Michelob ULTRA. "Communities forming around fitness activities represent a new type of socializing. 'Our Bar' emphasizes that beer is a part of this new world, grounded in celebrating accomplishments."

In addition to using everyday people in the ad, the brand also brought its commitment to active lifestyles to life this week by hosting the Live ULTRA Pull-Up Challenge in Atlanta and Boston. Men and women were invited on Thursday, February 2, to prove their physical fitness and complete as many pull-ups as they could in 95 seconds – the same number of low calories found in a Michelob ULTRA. The winners from each market are being provided with a VIP trip to Houston for Super Bowl LI.

For information on Michelob ULTRA, visit MichelobULTRA.com or the brand's pages on Facebook, Twitter and Instagram.  To view the commercial in full, visit YouTube.

 

About Anheuser-Busch
For more than 160 years, Anheuser-Busch and its world-class brewmasters have carried on a legacy of brewing America's most-popular beers. Starting with the finest ingredients sourced from Anheuser-Busch's family of growers, every batch is crafted using the same exacting standards and time-honored traditions passed down through generations of proud Anheuser-Busch brewmasters and employees. Best known for its fine American-style lagers, Budweiser and Bud Light, the company's beers lead numerous beer segments and combined hold 47.2 percent share of the U.S. beer market. Anheuser-Busch is the U.S. arm of Anheuser-Busch InBev and operates 14 local breweries, 17 distributorships and 23 agricultural and packaging facilities across the United States, representing a capital investment of more than $15.5 billion. Its flagship brewery remains in St. Louis, Mo., and is among the global company's largest and most technologically capable breweries. Visitor and special beermaster tours are available at its St. Louis and four other Anheuser-Busch breweries. For more information, visit www.anheuser-busch.com.

 

 

 

 

 

Please rate this product:

featured

Tech Spotlight: Anheuser-Busch Introduces the Ultimate Office Fridge

 

 

Anheuser-Busch is introducing the latest in ultimate smart technology: The Office Bud-E Fridge. Designed to support office managers, this commercial-size smart fridge is the perfect tool for making sure ice cold beer is always available for team meetings, happy hours, and Fridays at 5 p.m.

The Office Bud-E Fridge holds 180 beers, and unlike “kegerators” allows companies to stock more beer for longer without the foamy mess and waste. The Office Bud-E Fridge also knows when stock is running low and can automatically place a beer order with a local delivery partner (e.g., Minibar) through the beer ordering portal. Bottles or cans, the Office Bud-E Fridge can hold any variety of refreshing Anheuser-Busch products to make sure there is a beer for everyone.

 

 

SPECS

pic1

 

OFFICE BUD-E REQUIREMENTS

Wi-Fi

WARNING: A 2.4GHz Wi-Fi router is required to connect your Office Bud-e to the internet. Office Bud-e cannot join a Wi-Fi network with a secondary level of authentication. Be sure to check your Wi-Fi specifications before ordering an Office Bud-e. See "What is secondary level authentication?" and "What is a 2.4GHz network?" for more information.

Q: What is a secondary level authentication?

A: Secondary level authentication is a 'landing' web page shown to a user before they gain more-abroad access to URL or http-based Internet services. An example of this is when a user attempts to join a free Wi-Fi network at the airport. Before gaining access, the user is redirected to a web page which may require authentication, payment, acceptance of policies or other valid credentials.

Q: What is a 2.4Ghz network?

A: Wi-Fi routers most commonly run on a 2.4GHz frequency. Dual band routers also provide a supplementary 5GHz network. If using a dual band Wi-Fi router, be sure to join your Office Bud-e to the 2.4GHz network.
Mobile device and App

An iOS or Android mobile device is required to connect your Office Bud-e to your Wi-Fi network.

  • iPhone 4s or above running OS 8 and above
  • Android device running Jelly Bean (16) and above

Download the 'Office Bud-e' App from the Apple App Store or Google Play.

 

The Office Bud-E Fridge is FREE and currently available to offices in New York City, Chicago, and Los Angeles and comes in six brand designs: Bud Light, Budweiser, Shock Top, Goose Island, Blue Point or Golden Road fridges. Photos of the different designs can be found here and can be ordered through the link below.

order.officebud-e.com

 

btm

 

 

 

Please rate this product:

buschmain

Advertising Spotlight: Busch Hunting Meets Racing

 

 

The "Hunt One. Win Big." campaign features epic hunting trip, weekly prizes, refreshed packaging, a large presence at Charlotte Motor Speedway for race fans and more

 

NEW YORK, Oct. 4, 2016 /PRNewswire/ -- Hunting season has arrived and that can only mean one thing: the hunt is on once again for Busch beer gold trophy cans. This year, avid hunters will have the chance to win the grand prize hunting trip of a lifetime as well as weekly hunting-themed prizes. What's more, Busch will put the hunt in overdrive with the help of Sprint Cup driver Kevin Harvick, whose No. 4 Busch beer Chevrolet SS for Stewart-Haas Racing (SHR) will feature a special-edition Busch hunting blaze orange paint scheme during this weekend's Sprint Cup race at Charlotte Motor Speedway.

"Our drinkers know that when hunting season rolls around, they can expect a strong showing from Busch, a beer that pairs perfectly with their favorite outdoor pursuits." said Chelsea Phillips, Senior Director, US Value Brands, Anheuser-Busch. "Hunting is more than just a hobby for many folks, it's a true passion and part of their lives. Now in our third year of the campaign, we're bringing back our hunting platform to engage and reward fans with exclusive hunting excursions for our drinkers to win."

 

This year, the promotion will feature updated packaging with four unique hunting game cans and a brand new golden camouflage trophy can. Can graphics will represent game from different geographic regions of the U.S.

Along with the limited-edition hunting packaging, Busch beer will also be bringing to life the hunting campaign through an integrated 360-degree marketing plan for organic social, retail, racing experiential and earned media.

How to Enter

For entry into the "Hunt One. Win Big." promotion, legal-age drinkers (except residents of California) who find a gold trophy can inside specially marked packages of Busch and Busch Light can take a photo of themselves with it and submit it on Busch.com. Consumers can also download a can wrap to enter without a purchase. This year, every valid entry receives one Busch beer hunting coolie (foam beer sleeve). Once entered, consumers are eligible for weekly premium prizes like hunting day packs and solar recharging kits. Five lucky grand prize winners will experience an epic once-in-a-lifetime, all-expense-paid adventure to hunt some of the best game available in the country. Go to Busch.com for details.

Available now and running through December 1, 2016, fans will notice Busch and Busch Light packaging brought back familiar blaze orange packaging, ever so fitting with the hunting season. A total of 100,000 gold trophy cans will be randomly seeded in 18-, 24- and 30-packs of 12 oz. Busch and Busch Light cans.

Non-Stop Action at the Midway

Busch is planning a race day takeover on October 8 at Charlotte Motor Speedway to celebrate the launch of its racing platform. On the track, race-goers can expect to see the No. 4 Chevrolet SS schemed to mimic the Busch hunting cans – featuring classic Busch logos, along with blaze orange throughout and green silhouettes of deer, elk, pheasant and ducks in a wilderness setting. Enlarged versions of the ever-elusive gold trophy can graphics will appear on both the driver and passenger sides. Harvick will also be outfitted in a camo fire suit to round out the hunting look and feel on the track.

"As an avid outdoorsman myself, I'm going to feel right at home behind the wheel of the blaze orange No. 4 car this weekend," said Harvick. "While the fans are hunting for a gold camo trophy can, our team will be working hard for a trophy of our own on Saturday. Hopefully we'll celebrate with a Busch beer shower in Victory Lane when it's all said and done."

Off the track, the brand will have a large, 4,000 square foot footprint to quench fans' thirst for more Busch hunting engagements at the track. Aspects of the fan hospitality activation include a shooting gallery experience, tire change competition, hunting-themed Busch bar, premium giveaways and on-stage events, including an appearance from Harvick himself on Saturday before the race.

For more information on Busch or its involvement with racing, visit www.Busch.com, www.Twitter.com/BuschBeer or www.Facebook.com/Busch.

About Busch Beer

Busch was introduced in 1955, holding a noted place in Anheuser-Busch history as the first new brand after the repeal of Prohibition. Busch Light and Busch are currently the sixth and seventh best-selling beers in America, respectively.

About Anheuser-Busch

For more than 160 years, Anheuser-Busch and its world-class brewmasters have carried on a legacy of brewing America's most-popular beers. Starting with the finest ingredients sourced from Anheuser-Busch's family of growers, every batch is crafted using the same exacting standards and time-honored traditions passed down through generations of proud Anheuser-Busch brewmasters and employees. Best known for its fine American-style lagers, Budweiser and Bud Light, the company's beers lead numerous beer segments. Budweiser and Bud Light Lime Lime-A-Rita were named Brands of the Year for the Beer and the Spirits, Malt Beverages and Wine categories, respectively, by Ace Metrix® in 2014.  Anheuser-Busch is the U.S. arm of Anheuser-Busch InBev and operates 17 local breweries, 21 distributorships and 23 agricultural and packaging facilities across the United States. The company committed to investing more than $1.5 billion in its U.S. brewing, agriculture, packaging and distributing operations by 2018. Its flagship brewery remains in St. Louis, Mo., and is among the global company's largest and most technologically-capable breweries. Visitor and special beermaster tours are available at its St. Louis and five other Anheuser-Busch breweries. For more information, visit www.anheuser-busch.com.

 

racing

 

 

busch

 

Please rate this product:

michelobhiking

Industry News: Michelob ULTRA and the American Hiking Society are teaming up to restore trails this fall

 

 

 

A portion of every Michelob ULTRA purchase will help restore 12 trails throughout the US, and Michelob ULTRA drinkers will help decide where.

 

NEW YORK, Sept. 6, 2016 /PRNewswire/ -- Just in time for Labor Day and the fall foliage, Michelob ULTRA is introducing an initiative to help restore running, cycling, and hiking trails which are essential to Michelob ULTRA drinkers' pursuit of an active life. From Sept. 4 through Nov. 26, Michelob ULTRA will be donating a portion of every purchase up to $200,000 to the restoration of 12 trails across the United States.

Partnering with the American Hiking Society for the second straight year, Michelob ULTRA has expanded the program from two trails in 2015 to a total of 12 trails this year. Each of the 12 participating trails will receive $5,000, with Michelob ULTRA drinkers helping to decide which trails receive the remaining funds by visiting michelobULTRA.com/theextramile and voting for their hometown trail.

"Last year we restored two trails, and the community and consumer response was incredible. So we're excited to expand the program this year, with the help of American Hiking Society, to 12 trails." said Joe Lennon, Michelob ULTRA senior director. "We know our consumer loves getting outdoors as part of their active lifestyle, and Michelob ULTRA is committed to ensuring that they have access to well-maintained trails within their communities."

"Michelob ULTRA is truly going the extra mile in support of trails across America," noted Gregory Miller, President of American Hiking Society. "Everyone needs trails to experience the great outdoors and these funds will significantly improve trail access and enjoyment for outdoor enthusiasts in the 12 metropolitan areas."

The 12 participating trails span from coast to coast:

Chicago, IL: Palos Trails
Columbus, OH: The Buckeye Trail
Denver, CO: Herman Gulch Trail
Houston, TX: Spring Creek Nature Trail
Los Angeles, CA: Backbone Trail
Miami-Ft. Lauderdale, FL: The Florida Trail in Big Cypress National Preserve
New Orleans, LA: Woodlands Trail
New York City, NY: Van Cortlandt Park
Orlando-Daytona Beach, FL: The Florida Trail in Little Big Econ State Forest
San Antonio, TX: Joe Johnson Route
San Diego, CA: San Diego River Trail
St. Louis, MO: Ozark Trail

Michelob ULTRA has celebrated active lifestyles since its launch in 2002, making it one of the fastest growing beer in the industry in 2016. With just 95 calories, 2.6g carbohydrates, and an exceptional taste, Michelob ULTRA is the superior light beer.

To support the Go The Extra Mile Fund, purchase any package of Michelob ULTRA then vote for your favorite trail, by visiting michelobULTRA.com/theextramile. For information on Michelob ULTRA, visit MichelobULTRA.com or Michelob ULTRA on Facebook, Twitter and Instagram.

Contact:
Emily Martin
emartin@3pmagency.com

About Anheuser-Busch
For more than 160 years, Anheuser-Busch and its world-class brewmasters have carried on a legacy of brewing America's most-popular beers. Starting with the finest ingredients sourced from Anheuser-Busch's family of growers, every batch is crafted using the same exacting standards and time-honored traditions passed down through generations of proud Anheuser-Busch brewmasters and employees. Best known for its fine American-style lagers, Budweiser and Bud Light, the company's beers lead numerous beer segments and combined hold 47.2 percent share of the U.S. beer market. Anheuser-Busch is the U.S. arm of Anheuser-Busch InBev and operates 14 local breweries, 17 distributorships and 23 agricultural and packaging facilities across the United States, representing a capital investment of more than $15.5 billion. Its flagship brewery remains in St. Louis, Mo., and is among the global company's largest and most technologically capable breweries. Visitor and special beermaster tours are available at its St. Louis and four other Anheuser-Busch breweries. For more information, visit www.anheuser-busch.com.

About American Hiking Society
Founded in 1976, American Hiking Society is the only national, recreation-based nonprofit organization dedicated to promoting and protecting America's hiking trails, their surrounding natural areas and the hiking experience. To learn more about American Hiking Society and its mission and programs, visit www.americanhiking.org or www.facebook.com/AmericanHiking/.

SOURCE Anheuser-Busch

 

 

 

 

 

 

 

 

Please rate this product:

jalisco

Drink Launch: Estrella Jalisco Makes Its Debut In The U.S.

 

LOS ANGELESApril 2016 /PRNewswire/ -- The Jalisco region of Mexico is known for its mariachi music, handcrafted art, and as the birthplace of Estrella Jalisco beer. Starting this month, the refreshing, light-flavored pilsner from Guadalajara, Jalisco will be available in the U.S., bringing its more than 100 years of Mexican brewing tradition to America.

"Estrella Jalisco is a symbol of Mexican pride that evokes rich traditions and history," said Jorge Inda Meza, marketing director, West Region for Anheuser-Busch. "Many Mexican and Mexican-Americans have roots in Jalisco, and we're excited to reunite them with the beer that they—or their relatives—could previously only enjoy in Mexico."

Estrella Jalisco's red, blue and yellow label is a nod to the flag of Jalisco, and the crest on its packaging is inspired by the coat of arms of Guadalajara. The U.S. launch will be supported through an integrated marketing campaign—"this is Mexicanidad"—which aims to bring Mexican traditions to life by celebrating the customs of the Jalisco region. The Spanish-language campaign will include television, print, digital, out-of-home and in-store support. Additionally, Estrella Jalisco will celebrate Mexicanidad through a series of cultural events including concerts throughout the country. Fans can learn more about the campaign by visiting www.EstrellaJalisco.com and following @EstrellaJalisco on Instagram and Twitter using #EstrellaJalisco.

Each batch of Estrella Jalisco will be brewed by Grupo Modelo S.A.B. de C.V. before it is transported to the U.S. and made available this month in California, Colorado, Illinois, New Mexico, Nevada, New York, Oregon, Texas, Utah and Washington. It is best enjoyed in a wide-top pilsner glass which brings out its true flavor and aroma while allowing drinkers to appreciate the color and carbonation bubbles of the beer.

Estrella Jalisco contains 4.5 percent alcohol by volume (ABV) and will be available in 12-packs of 12-ounce bottles and cans, 18-pack 12-ounce cans, 6-pack 12-ounce bottles and 24-ounce cans. It will be available for purchase in select bars, restaurants and grocery and convenient stores this month.

About Anheuser-Busch
For more than 160 years, Anheuser-Busch and its world-class brewmasters have carried on a legacy of brewing America's most-popular beers. Starting with the finest ingredients sourced from Anheuser-Busch's family of growers, every batch is crafted using the same exacting standards and time-honored traditions passed down through generations of proud Anheuser-Busch brewmasters and employees. Best known for its fine American-style lagers, Budweiser and Bud Light, the company's beers lead numerous beer segments. Budweiser and Bud Light Lime Lime-A-Rita were named Brands of the Year for the Beer and the Spirits, Malt Beverages and Wine categories, respectively, by Ace Metrix® in 2014.  Anheuser-Busch is the U.S. arm of Anheuser-Busch InBev and operates 17 local breweries, 21 distributorships and 23 agricultural and packaging facilities across the United States. The company committed to investing more than $1.5 billion in its U.S. brewing, agriculture, packaging and distributing operations by 2018. Its flagship brewery remains in St. Louis, Mo., and is among the global company's largest and most technologically-capable breweries. Visitor and special beermaster tours are available at its St. Louis and five other Anheuser-Busch breweries. For more information, visit www.anheuser-busch.com.

 

 

untitled

 

 

 

Please rate this product:

best

Product Launch: Anheuser-Busch Launching Best Damn Cherry Cola

 

 

NEW YORK,  --  Anheuser-Busch announced the upcoming launch of Best Damn Cherry Cola, the second national offering from Best Damn Brewing Co. Hitting shelves March 7, Best Damn Cherry Cola is aged on whole cherries after brewing for a flavorful, harder take on the timeless taste of cherry cola.

"Best Damn Cherry Cola continues to build our portfolio of bold, approachable and down-to-earth beers," said Rashmi Patel, vice president, share of throat, Anheuser-Busch. "We named our Cherry Cola mission, 'Put a Cherry on Tap,' and our brewmasters have outdone themselves with this new brew: a delicious combination of cherry, caramel and cola notes."

Anheuser-Busch launched Best Damn Brewing Co.—a brand platform with the mission to bring you the Best Damn thing you've had all day—in December 2015 with its first nationally available brew, Best Damn Root Beer. Best Damn Brewing Co. exists within the portfolio of Anheuser-Busch brands and leverages the talent of its brewmasters and its state-of-the-art brewing facilities across the U.S. to deliver great-tasting brews.

Best Damn Cherry Cola will be available at bars, clubs and restaurants, as well as grocery and liquor stores across the U.S. in six-packs of bottles, 16-oz. cans, and on draught. The brew will be supported by a national media and digital campaign and an experiential activation at the SXSW Interactive Festival, where attendees will be among the first in the country to taste Best Damn Cherry Cola. To learn more about Best Damn Brewing Co.'s variety of beers and hard sodas, fans are encouraged to visit BestDamn.com and follow @BestDamnBrewing on Twitter and Instagram.

 

About Anheuser-Busch
For more than 160 years, Anheuser-Busch and its world-class brewmasters have carried on a legacy of brewing America's most-popular beers. Starting with the finest ingredients sourced from Anheuser-Busch's family of growers, every batch is crafted using the same exacting standards and time-honored traditions passed down through generations of proud Anheuser-Busch brewmasters and employees. Best known for its fine American-style lagers, Budweiser and Bud Light, the company's beers lead numerous beer segments. Budweiser and Bud Light Lime Lime-A-Rita were named Brands of the Year for the Beer and the Spirits, Malt Beverages and Wine categories, respectively, by Ace Metrix® in 2014. Anheuser-Busch is the U.S. arm of Anheuser-Busch InBev and operates 17 local breweries, 21 distributorships and 23 agricultural and packaging facilities across the United States. The company committed to investing more than $1.5 billion in its U.S. brewing, agriculture, packaging and distributing operations by 2018. Its flagship brewery remains in St. Louis, Mo., and is among the global company's largest and most technologically-capable breweries. Visitor and special beermaster tours are available at its St. Louis and five other Anheuser-Busch breweries. For more information, visit www.anheuser-busch.com.

 

 

337467

 

337454

 

 

 

Please rate this product:

miche

Industry News: Michelob ULTRA Makes Strong Return to Super Bowl with “Breathe,” Directed by Antoine Fuqua

 

 

 America’s fastest growing beer uses America’s biggest advertising stage to boldly announce its 2016 brand platform: “Brewed for Those Who Go the Extra Mile”

NEW YORK (Feb. 4, 2016) – Michelob ULTRA, the fastest growing beer brand in the country, will lead Anheuser-Busch’s advertising charge on Super Bowl Sunday by airing “Breathe” in the coveted A1 position following kickoff. To set the tone for the game (and ads) to follow, the 30-second spot by FCB Chicago will bring the energy and dedication of the Michelob ULTRA drinker to life through the vision of acclaimed action film director and fitness enthusiast Antoine Fuqua.

“Breathe” highlights the many ways that Michelob ULTRA drinkers put in the effort to live an active, balanced life, in a disruptive, grittier style that people haven’t seen before in the brand’s previous marketing. The spot also debuts Michelob ULTRA’s new tagline and 2016 brand platform, “Brewed for Those Who Go the Extra Mile,” which conveys the idea that enjoying a beer socially and living an active life don’t need to be mutually exclusive. This is the brand’s first Super Bowl appearance since 2010.

 

 

“We know that Michelob ULTRA drinkers exercise regularly and still make time to have a social life,” said Edison Yu, Vice President, Michelob ULTRA. “Doing this isn’t easy, especially with so many other demands, so we made ‘Breathe’ to celebrate those who put in this extra effort and choose a beer that they can enjoy without sabotaging their hard work.”

In addition to “Breathe,” Michelob ULTRA and Antoine Fuqua teamed up for another 30-second spot that will air during the Super Bowl only if the game goes into overtime. This additional high-energy spot will also air throughout the first part of 2016 and be part of an integrated marketing campaign rooted in the effort it takes to live an active, balanced life.

“I love the idea of getting into the head of the everyday athlete—the person who wants to do their best and be their best,” said Fuqua. “I tried to capture this person’s perseverance, resilience, focus, and how Michelob ULTRA fits into their everyday life.”

Celebrating the active life has been central to Michelob ULTRA since its launch in 2002. This differentiated positioning has accelerated Michelob ULTRA’s growth, making it the fastest growing beer in the industry in 2016.  And with just 95 calories, 2.6 carbohydrates, and an exceptional taste, Michelob ULTRA is the superior light beer that doesn’t undo all the hard work our drinkers put in every day.

Fans can follow Michelob ULTRA on Twitter (Twitter.com/MichelobULTRA), Instagram (Instagram.com/MichelobULTRA) and Facebook (Facebook.com/MichelobULTRA).

 

 

Breathe_Michelob-Ultra-1-610x350

Breathe_Michelob-Ultra-2-610x350

 

 

 

 

 

Please rate this product:

raiseone

Advertising Spotlight: The Bud Light Party Launches with Amy Schumer and Seth Rogen

 

 
The Bud Light Party Announces Its Candidacy to America

New Campaign Featuring Amy Schumer and Seth Rogen Will Bring Beer Drinkers Together to Raise One to Right Now

 NEW YORK – January 22, 2016 – The Bud Light Party steps onto the national stage today with a mission to unite modern beer drinkers. The new campaign from America’s most inclusive beer brand will celebrate bringing people together – for fun – over a beer. The Bud Light Party is the first campaign to bring to life Bud Light’s new “Raise One to Right Now” tagline, designed to provide a unique and light-hearted Bud Light perspective on timely cultural moments – starting with Super Bowl 50.

Right now there is nothing more timely or talked about than the presidential election. At a time when debates get heated and “unfriending” is at an all-time high, The Bud Light Party offers something everyone can agree on. A party that invites everyone. A party that knows how to party. A party that isn’t a political party at all.

Leading this humor-based campaign is comedic duo Amy Schumer and Seth Rogen – the faces of The Bud Light Party. Starting with a Super Bowl ad and continuing in national broadcast and digital creative throughout the year, Schumer and Rogen will rally beer drinkers to put their differences aside and agree to agree on Bud Light.

“This is more than just a Super Bowl ad,” said Bud Light vice president Alexander Lambrecht, “it’s a completely new communication of what Bud Light stands for – inclusivity, positivity and fun. The Bud Light Party allows our brand to live in the right now.”

The campaign – created with Wieden+Kennedy New York – is the culmination of a larger effort underway to evolve the way Bud Light looks, acts and connects with modern consumers.

 

 

 

“Bud Light occupies such a unique place in American culture. We embraced the opportunity to work together on connecting the brand to beer drinkers in a way that’s definitely uncharted, but still very true to the brand,” said Wieden+Kennedy New York executive creative director Karl Lieberman. “With ‘Raise One to Right Now,’ Bud Light opens up real conversations with beer drinkers about the things that matter to them most.”

In December, the brand announced its plans to roll out a bold new look this spring. This redesign – the first major overhaul of Bud Light’s visual identity in eight years – includes a reimagined Bud Light logo and contemporized primary and secondary packaging. The new bottle design is featured prominently throughout The Bud Light Party campaign.

For more information about Bud Light, visit www.BudLight.com or follow the conversation on social media with #BudLightParty.

 

 

 

RaiseOne_B_012116_origional

 

Please rate this product:

anheuser

Ad Spotlight: Anheuser-Busch Announces Advertising Lineup for Super Bowl 50

 

 

Budweiser, Bud Light, Shock Top and Michelob ULTRA to air new creative spots

 

NEW YORK (Jan. 15, 2016) – Anheuser-Busch announced today that it will return to the Super Bowl as the exclusive category advertiser for the 28th year in a row. On Sunday, Feb. 7, the brewer will use the world’s most prominent advertising stage to spotlight Super Bowl veterans Budweiser and Bud Light, along with first-time Super Bowl advertiser Shock Top and returning Super Bowl advertiser Michelob ULTRA.

 

Anheuser-Busch is scheduled to have three full minutes of advertising in this year’s game, including the A1 spot immediately following kickoff.

 

“People have come to expect groundbreaking creative from our brands during the Super Bowl, and this year is no exception,” said Jorn Socquet, vice president, U.S. marketing at Anheuser-Busch. “A powerful Super Bowl ad can set the tone for a brand’s performance throughout the following year and beyond, and we’ve made significant investments to ensure that this year’s spots will connect with fans in new and unexpected ways.”

 

A stalwart of the Super Bowl stage, Bud Light – the Official Beer of the NFL – will continue its more than 30-year Super Bowl advertising tradition, and Budweiser, an iconic in-game advertiser since its first Super Bowl appearance in 1975, will also return. Shock Top will make its Super Bowl advertising debut, and Michelob ULTRA will return with its first Super Bowl spot since 2010. Anheuser-Busch’s Super Bowl advertising legacy also includes 14 Ad Meter wins since the award began in 1989 – the most of any advertiser.

 

Several of Anheuser-Busch’s commercials and campaigns will be pre-released prior to the CBS broadcast on Feb. 7. Fans should check each brand’s social media channels leading up to the game for details. For more on Anheuser-Busch’s involvement in Super Bowl 50, visit newsroom.anheuser-busch.com/superbowl2016.

 

 

 

About Anheuser-Busch

For more than 160 years, Anheuser-Busch and its world-class brewmasters have carried on a legacy of brewing America’s most-popular beers. Starting with the finest ingredients sourced from Anheuser-Busch’s family of growers, every batch is crafted using the same exacting standards and time-honored traditions passed down through generations of proud Anheuser-Busch brewmasters and employees. Best known for its fine American-style lagers, Budweiser and Bud Light, the company’s beers lead numerous beer segments. Budweiser and Bud Light Lime Lime-A-Rita were named Brands of the Year for the Beer and the Spirits, Malt Beverages and Wine categories, respectively, by Ace Metrix® in 2014.  Anheuser-Busch is the U.S. arm of Anheuser-Busch InBev and operates 17 local breweries, 21 distributorships and 23 agricultural and packaging facilities across the United States. The company committed to investing more than $1.5 billion in its U.S. brewing, agriculture, packaging and distributing operations by 2018. Its flagship brewery remains in St. Louis, Mo., and is among the global company’s largest and most technologically-capable breweries. Visitor and special beermaster tours are available at its St. Louis and five other Anheuser-Busch breweries. For more information, visit www.anheuser-busch.com.

 

 

 

 

 

 

Please rate this product: