BEST DAMN Brewing Co. unveils its first-ever national TV campaign to support introduction of BEST DAMN Cream Soda
NEW YORK, March 1, 2017 /PRNewswire/ -- BEST DAMN Brewing Co. is back to bring you the best damn news you've heard all day with the release of their newest hard soda, BEST DAMN Cream Soda. Hitting shelves nationwide starting March 6th, BEST DAMN Cream Soda is aged on real vanilla beans during the brewing process for a touch of sweetness.
"BEST DAMN Cream Soda is our take on timeless recipe and is a sweet addition to any occasion whether you're out with the guys, drinking with friends at a BBQ or even cheering on your favorite team," said Kathryn Sattler, Sr. Director, BEST DAMN Brewing Co., Anheuser-Busch. "BEST DAMN Cream Soda joins the national family of flavorful and approachable brews, and complements our fan-favorite BEST DAMN Root Beer with another take on nostalgic flavors. It's SODA-licious, you'll love it."
To support the launch, BEST DAMN Brewing Co. unveils a series of witty spots in its first-ever national TV campaign developed with creative agency Droga5. Staying true to the brand's playful personality and its dedication to using only the highest quality ingredients, the new creative lightheartedly illustrates why BEST DAMN Cream Soda is the beer you enjoy to celebrate the best damn times.
The hero spot, entitled "Selfie," features characters from olden times commenting on today's young adults and their love of technology while enjoying brews that offer a flavorful change of pace. A second series of spots, titled "Job," "Moving," and "Literally," playfully showcase friends commiserating on their daily lives all while literally misusing the word, literally.
Additionally, in 2017, the brand will continue to grow its portfolio of flavorful brews with BEST DAMN Sweet Tea, available in select Northwest and Midwest markets starting March 27th. The new hard tea is aged on real black tea leaves during the brewing process for a crisp and refreshing taste – "Tastiness Guaran-Tea'd!" BEST DAMN Sweet Tea joins the brand's portfolio of beers including BEST DAMN Cream Soda, BEST DAMN Root Beer, and BEST DAMN Apple Ale.
Drinkers can find the new brews where BEST DAMN Brewing Co. products are sold, for purchase in six-packs of 12-oz. bottles and 16-oz. cans. To learn more about BEST DAMN Brewing Co. and its family of beers, fans are encouraged to visit www.bestdamn.com, check out BEST DAMN Brewing Co. on Facebook, and follow @BestDamnBrewing on Twitter and Instagram.
For more than 160 years, Anheuser-Busch and its world-class brewmasters have carried on a legacy of brewing America's most-popular beers. Starting with the finest ingredients sourced from Anheuser-Busch's family of growers, every batch is crafted using the same exacting standards and time-honored traditions passed down through generations of proud Anheuser-Busch brewmasters and employees. Best known for its fine American-style lagers, Budweiser and Bud Light, the company's beers lead numerous beer segments. Budweiser and Bud Light Lime Lime-A-Rita were named Brands of the Year for the Beer and the Spirits, Malt Beverages and Wine categories, respectively, by Ace Metrix® in 2014. Anheuser-Busch is the U.S. arm of Anheuser-Busch InBev and operates 17 local breweries, 21 distributorships and 23 agricultural and packaging facilities across the United States. The company committed to investing more than $1.5 billion in its U.S. brewing, agriculture, packaging and distributing operations by 2018. Its flagship brewery remains in St. Louis, Mo., and is among the global company's largest and most technologically-capable breweries. Visitor and special beermaster tours are available at its St. Louis and five other Anheuser-Busch breweries. For more information, visit www.anheuser-busch.com.