Tag Archives: amaranto


Crowdfunding Spotlight: AmaMax Rush – A Delicious All Natural Sports Recovery Food




Finalized version of AmaMax Rush is exclusively available through Indiegogo at a limited time discount in the U.S., Australia, and Canada.
Formulated with an optimal 3.5:1 ratio of high quality carbohydrates and proteins derived from the Amaranth super grain, pure whey protein isolates and other natural ingredients.
Tastes great – just like a chocolate mousse dessert. We tested over 3,000 sample packs of AmaMax Rush with people from around the globe to get the taste just right.
Free of gluten, soy, nuts, and trans fats.
We're sponsoring three up-and-coming athletes with full-year supplies of AmaMax Rush.




What is AmaMax Rush
AmaMax Rush is a delicious recovery food that combines the latest in nutritional research with the super grain Amaranth and other natural ingredients to reduce recovery time following exercise.


The truth is many of us don’t get a combination of both proteins and carbohydrates before, during, and after exercises, when this is exactly what we need to perform at our best.

AmaMax Rush delivers just that. It’s the culmination of five years of the latest in nutritional research and testing to provide the most functional sports recovery food on the planet. And at the heart of it all are its ingredients. Made using natural gluten-free ingredients and the super grain Amaranth, AmaMax Rush fuels you with the nutrients you need to perform at your peak, recover faster and live healthier.

The Science. 

We developed Rush with a scientifically-proven 3.5:1 ratio of high-quality carbohydrates and proteins derived from the Amaranth grain and other natural ingredients, to deliver an array of recovery and health benefits.

The following chart shows the main differences between proteins (PRO) alone or carbohydrates (CHO) alone versus a combination of proteins and carbohydrates found in AmaMax Rush:


Ivy, J., Portman, R. (2004), ‘Nutrient Timing: The Future of Sports Nutrition’, Basic Health Publications Inc., table 5.1, pp. 64.

Unlike other leading energy bars, gels and sports drinks, AmaMax Rush is proven to offer significant advantages in reducing muscle damage, speeding muscle recovery, enhancing endurance, and boosting healthy immune function. All of these exercise performance benefits from consuming carbohydrates and proteins together are backed by numerous research studies.

Effects of Recovery Beverages on Glycogen Restoration and Endurance Exercise Performance

In this study eight endurance-trained cyclists were each given high carbohydrate-protein (CHO-PRO) beverages and traditional all-carbohydrate (AC) beverages immediately and two hours after two two-hour trial rides. Ingestion of the CHO-PRO beverage resulted in a 17% greater plasma glucose response, a 92% greater insulin response, and a 128% greater storage of muscle glycogen compared to the AC beverage. These findings demonstrate that the rate of recovery is coupled with the rate of muscle glycogen replenishment and suggest that CHO-PRO recovery supplements should be consumed to optimize muscle recovery.

Williams, M. et al. (2003), ‘Effects of Recovery Beverages on Glycogen Restoration and Endurance Exercise Performance’, Journal of Strength and Conditioning Research, vol. 17, no. 1, pp. 12-19.

The Effect of Carbohydrate and Protein Supplement on Resistance Exercise Performance, Hormonal Response, and Muscle Damage

The study used 34 male subjects to determine whether resistance exercise performance and post-exercise muscle damage were altered when consuming a carbohydrate and protein beverage. Each subject performed three sets of eight repetitions at their eight repetition maximum to fatigue for multiple exercises. The results demonstrated that the CHO-PRO supplement reduced muscle damage and soreness, as evidenced by the elevated response levels of both myoglobin and creatine kinase.

Baty, J. et al. (2007), ‘The Effect of Carbohydrate and Protein Supplement on Resistance Exercise Performance, Hormonal Response, and Muscle Damage’, Journal of Strength and Conditioning Research, vol. 21, no. 2, pp. 321-329.

Effect of a Carbohydrate-Protein Supplement on Endurance Performance During Exercise of Varying Intensity

In this study nine trained cyclists were given carbohydrate-protein


beverages and all-carbohydrate (AC) beverages to compare the effects. Athletes were given supplements every 20 minutes during three separate testing trials. Carbohydrate supplementation was found to significantly increase the time to exhaustion, while the addition of protein enhanced the effect of the carbohydrate supplement. Therefore, the addition of protein leads to an improved insulin response of a carbohydrate supplement, resulting in improved aerobic endurance performance.

Ivy, J. et al. (2003), ‘Effect of a Carbohydrate-Protein Supplement on Endurance Performance During Exercise of Varying Intensity’, International Journal of Sport Nutrition and Exercise Metabolism, vol. 13, pp. 382-395.

Coingestion of Protein with Carbohydrate During Recovery From Endurance Exercise Stimulates Skeletal Muscle Protein Synthesis in Humans

The following study investigated whether ingestion of protein with carbohydrates after a two hour cycle exercise would increase muscle protein synthesis by measuring subjects’ muscle fractional synthetic rate (FSR) and whole body net protein balance (WBNB). All six athletes showed increase muscle FSR and improved WBNB when coingesting carbohydrates and proteins versus carbohydrates alone, signifying improved muscle protein synthesis.

Howarth, K., et al. (2008), ‘Coingestion of Protein with Carbohydrate During Recovery From Endurance Exercise Stimulates Skeletal Muscle Protein Synthesis in Humans’, Journal of Applied Physiology, vol. 106, no. 4, pp. 1394-1402.

Convenient to use.

AmaMax Rush can be used by anyone who exercises. Whether you’re someone who likes to stay active or are training for the next Olympics, Rush will help you recover faster so you’re ready to tackle your next workout with your best performance.

AmaMax Rush is packaged in a recyclable pouch with a re-sealable cap, making it easy to use before, during, and after exercise.


Super grain Amaranth for super recovery.

Working hand in hand with Amaranth Australia we are able to deliver AmaMax Rush to you with all of the whole grain goodness of Amaranth


Amaranth is an ancient super grain that was relied on by the Aztecs for over 5000 years for its nutritional and medical benefits. Today, we continue to use Amaranth for these same reasons. Amaranth is entirely gluten-free and contains a complete protein - including all the essential amino acids. Amaranth is also high in fiber and a good source of magnesium and iron, making it the perfect core ingredient for AmaMax Rush.

See what we’re made of.

In addition to using pure Amaranth flour, we opted to only use naturally sourced, wholesome ingredients that provide an optimal blend of nutrition for maximal recovery.


We’re proud of each ingredient we use and believe that you deserve to be completely informed, so feel free to browse the table below. You’ll find every ingredient that’s used in Rush listed along with our reason for using it and where it’s sourced.

Rush packs are free of trans-fats, hydrogenated oils, high fructose corn syrup, artificial sweeteners, artificial flavors, and artificial preservatives.

Rush is made entirely free of gluten, soy, and nuts.


Tastes delicious – we really mean it.

We’re big on flavor. That’s why we tested Rush for the past three years with hundreds of athletes from around the world to get the taste just right.

Using real cocoa, sugar, and small amounts of fats we were able to achieve a delicious chocolaty taste without adding any fillers or artificial sweeteners.


AmaMax Rush resembles the same consistency and taste as a chocolate mousse dessert making it easy to eat on the go without the need for water like many energy gels and bars require


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Product Spotlight: Casa Adelita Gourmet Amaranth Bars


Casa Adelita Gourmet revives some of Mexico’s most iconic traditional sweets and candies, using only the highest quality, 100% natural ingredients, with no preservatives, additives, or artificial flavors. Using recipes dating back hundreds of years to some of the most renown confectioneries in Mexico, Casa Adelita crafts beautiful and tasty treats with a distinctly gourmet twist.

Let us sweeten your life with Adelita's Gourmet confections, and leave behind the sweet taste of our Mexican roots.

Casa Adelita Gourmet offers delicious Amaranth bars in 3 varieties: Chocolate, Special and With Raisins.  Amaranth is becoming very popular because of its nutritional benefits. The products are made in Mexico and distributed throughout the country.

Amaranth is considered a weed by much of the world, but has been grown as a grain and vegetable for thousands of years. The Aztecs used it as a staple food and included it in their religious rituals. It has about the same yield as many other more commonly used grains like rice. Amaranth also has a similar nutritional value to quinoa, which makes it well worth looking into. See the Full Benefits Here.



Company: Casa Adelita Gourmet
Brand: Casa Adelita Gourmet
Origin: Mexico
Category: Healthy Snacks
Packaging: 70g, 40g
Claims: Natural
Variants: Chocolate, Special, With Raisins
Price: $12.90 MXP
Where to Buy: Mexico (Superama)
Website: casaadelitagourmet.com






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Product Spotlight: Gutti Amaranth Snack Bar with Chocolate


Just what you need to give your body the energy it needs and to supplement your diet on a daily basis. Our amaranth bars with chocolate are the perfect combination of irresistible flavor and quality nutrition. They contain only 112 calories, so your figure and your health will benefit from eating these delicious bars. Do not wait and start improving your eating habits by eating these awesome bars! Recommended for all the family, do not contain gluten or trans fats.


Ingredients: Amaranth, chocolate and peanut.

About the Company

We are a proudly Mexican company that produces food from amaranth with the highest quality due to the selection of the best ingredients in order to achieve a unique experience of taste and nutrition.

Our products are made with the highest production methods and quality standards required by the world market, allowing us to offer natural, delicious, healthy products to our costumers


Company: Gutti
Brand: Gutti
Origin: Mexico
Category: Healthy Snacks
Packaging: 30g
Claims: 100% Natural, Organic
Variants: Agave Nectar, Chocolate, Gourmet
Where to Buy: Walmart Mexico City
Website: gutti.com.mx






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