Tag Archives: alcohol

Truly Punch is available in four refreshing flavors - Fruit, Tropical, Berry and Citrus.

Alcohol Spotlight: Truly Packs A Punch With Latest Release: Punch Hard Seltzer


Truly is punching up this summer with its biggest flavor yet, available in four refreshing flavor

BOSTON, May 3, 2021 /PRNewswire/ -- Truly Hard Seltzer, a category leader known for innovation, announced today the launch of Truly Punch Hard Seltzer, a bold new variety pack that blends the familiarity of traditional punch with explosive fruit flavors for the juiciest, punchiest hard seltzer experience yet.


Available nationwide starting May 10, Truly Punch Hard Seltzer features four new flavors: Tropical, Fruit, Citrus, and Berry. The new line can be found in bright, colorful red packaging that's representative of the bold, full flavors inside the cans. And with such explosive flavor, drinkers will find it hard to believe that each style has only 1 gram of sugar, 100 calories and 5% ALC/VOL, just like the rest of the Truly lineup.

Truly Punch follows on the heels of last year's number one entry into hard seltzer, Truly Lemonade, which is five times the size of the number two hard seltzer lemonade and currently this year's number one hard seltzer innovation, Truly Iced Tea Hard Seltzer with a 4.6 share in hard seltzer over the latest 13 weeks.  As a brand dedicated to drinker satisfaction, Truly Punch went through rigorous testing with consumers nationwide.

"We continue to keep our drinkers top-of-mind with each innovation we bring to market, creating refreshing and unique hard seltzer options that our drinkers have come to expect, but with less sugar and more fruit flavor," said Casey O'Neill, Director of Product Development at The Boston Beer Company. "After testing roughly 200 recipes with nearly 2,000 drinkers, Truly is proud to welcome the four new Truly Punch flavors into the fold."

VP of Truly Brand Don Lane says the goal is to reward loyal drinkers and bring new drinkers into Truly. "Truly Punch opens the door to a whole new category of drinkers because of its approachable, bold-yet-familiar flavor," says Lane. "Truly Punch is our biggest flavor yet and arrives just in time make this highly anticipated summer even better."

About Truly Hard Seltzer
Since its inception in 2016, Truly has been the most innovative brand in the category, breaking the boundaries of what consumers expect from hard seltzer. Truly believes No One is Just One Flavor,, which is why it is available in 27 total flavors: 12 delicious original flavors, plus five flavors of Truly Lemonade, four flavors of Truly Iced Tea, four flavors of Truly Punch, and two flavors of Truly Extra. At just 100 calories and 5% ABV, Truly is perfect for any occasion from beach days to backyard barbecues and beyond. To learn more about Truly, visit www.trulyhardseltzer.com.


Truly Punch Hard Seltzer.

Truly Punch Hard Seltzer.



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Spirits Spotlight: Jim Beam Launches ‘Lineage’ – A Father and Son Collaboration


FRANKFORT, Ky., Oct. 22, 2020 /PRNewswire/ -- Jim Beam® Bourbon, the number one selling bourbon in the world, has announced the launch of Lineage – a batched premium expression created by seventh-generation Beam Family Master Distiller, Fred Noe, and his son, Freddie.

The one-of-a-kind whiskey will be available to purchase in the global travel retail early 2021 for $250 (USD). Encompassing eight generations of expertise, knowledge and curiosity, Lineage, is the first bourbon from the Jim Beam portfolio to feature Freddie's name.

Aged in charred white oak barrels in Warehouse K since 2004, the exquisite bourbon is 15 years old and has the same mouthfeel for which Jim Beam is recognised. With the perfect proof of 110 (55% ABV) the whiskey has notes of spice, vanilla and caramel, ensuring a balanced finish. The bespoke bottle also features the iconic Jim Beam seal, making the whiskey instantly recognisable.

Fred Noe said: "Lineage represents a significant moment in the history of Jim Beam. Not only is it a collaboration between the seventh and eighth generation of distillers in our family, but it's a blend of the past, the present and the future."

Freddie Noe added: "I really enjoy breaking the rules and creating new and exciting expressions, so it was an honour to create this unique whiskey with my dad – one that's different from anything out there in the bourbon world."

Ed Stening, Head of Marketing Global Travel Retail at Beam Suntory, said: "The chemistry between the father and son duo is undeniable and has led to the creation of a truly unique whiskey. Championing innovation like this in travel retail is extremely important to us and something we're committed to as we look to ensure the growth of the channel."

About Beam Suntory Inc.

As a world leader in premium spirits, Beam Suntory inspires human connections. It was created in 2014 by combining the world leader in bourbon and the pioneer in Japanese whisky to form a new company with a deep heritage, passion for quality, innovative spirit and vision of Growing for Good.  Headquartered in Chicago, Illinois, Beam Suntory is a subsidiary of Suntory Holdings Limited of Japan.  For more information on Beam Suntory, its brands, and its commitment to social responsibility, please visit www.beamsuntory.com and www.drinksmart.com.

Photo - https://mma.prnewswire.com/media/1317136/JB_Lineage_Bottle.jpg


Jim Beam Lineage Bottle Shot

Jim Beam Lineage Bottle Shot




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Drink Spotlight: Loverboy Mango Peach Aromatic Cocktail


A flirtatious twist on the not-too-sweet, bubbly spritz. Our ready-to-drink craft cocktail turns any occasion into a special occasion.

Ripe mangos and juicy peach give this chili pepper-kissed sparkling libation just a hint of sweetness, so it needs no added sugar. It’s pure Loverboy, just a little dressed up.

Carbonated water, orange wine, mango puree, natural flavors, citric acid.

Nutrition Facts
Calories: 90 | Fat: 0g
Total Carbohydrate: 3g | Total Sugars: 2g



Company: Lover Boy
Brand: Lover Boy
Slogan: Good Times, No Regrets
Origin: USA
Category: Alcoholic Beverages
Packaging:  250ml
Claims: 6% ABV
VariantsView range Here
Price: $23 (4 pack)
Where to Buy: Store Locator
Website: https://www.drinkloverboy.com









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Alcohol Spotlight: Ciderboys Goes Bananas with New Strawberry Banana Hard Cider

Wisconsin cidermaker introduces Banana Bliss wherever Ciderboys is sold

STEVENS POINT, Wis. (September 26, 2019) - Ciderboys is shaking things up with a new limited release, Banana Bliss. The first of its kinds, this banana-infused hard cider balances flavors of freshly-picked strawberries, delicious tart apple, and aromatic banana for a smooth finish.
Ciderboys hopes consumers can relive summer vibes all fall long; Banana Bliss is like a smoothie in a glass. This Apple Strawberry Banana Hard Cider can be found wherever Ciderboys products are sold. This new limited release is available now through the end of fall while supplies last in six-packs of 12-ounce longneck bottles


"The pairing of strawberry and banana is classic, and we were ready to put our spin on it with hard cider," said Julie Birrenkott, Ciderboys' Marketing Director. "The pairing is so refreshing, whether you're drinking it on a warm fall day picking apples or on a cool night by the campfire. Some might say Banana Bliss is an 'appealing' opportunity we couldn't pass up."

Ciderboys Cider Co.'s unique "fruitful pairings" blend unexpected fresh fruit flavors with the crisp taste of apple cider -- and that's the recipe for Banana Bliss, too. Chief Cidermaker Mike Schraufnagel and his team blended a balanced combination of natural

Strawberry and Banana, which paired wonderfully with the apple goodness Ciderboys is known for. As Mike states, "When drinking Banana Bliss, the first thing that comes to mind is fresh strawberries, followed with smooth banana notes. In the end, it's a great combination and it comes together very nicely."

A subsidiary of the Steven Point Brewery, the Ciderboys Cider Co. makes its carbonated hard ciders with natural fruit and apple juice from fresh Washington State apples. No sugar is added to Ciderboys products, which are naturally gluten free.



In addition to new Banana Bliss, the Ciderboys family includes year-round First Press, a traditional hard cider; British Dry, an English-style dry cider with a refined bite; and Strawberry Magic, a combination of fresh strawberries and cider; summer seasonals Peach County, a pleasing blend of peaches and apples; Pineapple Hula, which pairs fresh Hawaiian pineapple with cider; and La Vida Sangria, perfect blend of fruit, citrus, and spice; fall seasonals Cranberry Road, an inspired pairing of apple cider with cranberries; and Blackberry Wild, a walk on the wild side with plump, ripe, blackberries; spring seasonal Raspberry Smash, a fruitful pairing of crisp apple cider with tart raspberries; and winter seasonals Mad Bark, spiced with cinnamon; and Grand Mimosa, made with juicy oranges.

For more information and where to find Ciderboys products visit www.ciderboys.com.


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Industry News: Highly Anticipated Annual Dark Charge Day Brought Back by Braxton Brewing Co.



COVINGTON, KY (November 19th, 2018) - Braxton Brewing Co. will once again release its limited edition Dark Charge, a Bourbon Barrel Aged Imperial Stout, on the fourth annual Dark Charge Day, an event that has become one of Cincinnati’s Premier annual events.

Dark Charge Day, during which craft brew enthusiasts celebrate the special release with a Winter Block Party, brings together Music, food and beer for a truly unique event that ultimately invigorates the local community and beyond. Also available that day will be more than 20 exceptional Guest Taps from fellow breweries.

Dark Charge itself is aged in barrels that give the brew a lasting depth and character to the finish. Six total variants of the beer will be released, five of which have been teased prior to Dark Charge Day. They include:

Dark Charge Mandarin, Rye Whiskey Barrel-Aged with fresh mandarin orange zest and cocoa nibs.

Dark Charge Molé, Bourbon Barrel-Aged with ancho chile, vanilla, cinnamon, and cocoa.

Dark Charge Pineapple and Poblano, Bourbon Barrel-Aged with Pineapple and poblano peppers.

Dark Charge Coffee & Vanilla, Bourbon Barrel-Aged with coffee and Madagascar vanilla beans.

Dark Charge Bourbon Barrel-Aged, the original, a timeless and delicious Imperial Stout aged in Kentucky Bourbon Barrels.

The Dark Charge event is free to guests. However, VIP Tickets are available for purchase, including two specialty drink tickets (Dark Charge or Guest Taps), five Non Specialty Braxton Beer Drink Tickets, Limited Edition Print, food in VIP area provided by ALTO Pizza Kitchen, VIP Bottle Sales, Private VIP area and a Commemorative Dark Charge Day Taste.

Visit the Braxton Brewing Co. Taproom on Saturday, December 1st from 11am-1am for all the festivities.

Got to http://www.braxtonbrewing.com/ for more!





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Alcohol Spotlight: Ciderboys Lemon Cello



Cider Italian style.  A cheery, aromatic fusion of hard apple cider and the refreshing lemon flavor of limoncello liqueur.  The taste of fresh lemon peel zest imparts a sunny sweetness.  Treat yourself on the veranda.  Your coastal villa awaits in Ciderboys Lemon Cello.

Limited Release


Nutrition Facts 

Amount Per Serving:

Calories 204 / Fat Cal. 0 / Total Fat 0g (0% DV) / Cholest. 0mg (0% DV) / Sodium 25 mg (<1 DV) / Total Carb. 28g (7% DV) / Sugars 28g / Protein 0g (0% DV) /

Percent Daily Values (DV) are based on a 2,000 calorie diet.



About the company

wo very refreshing guys. One idea. Create unique hard ciders blending unexpected fresh fruit flavors with the crisp taste of apple. Read More



Company: Ciderboys
Brand: Ciderboys
Origin: USA
Category: Alcohol
Packaging: 12 fl oz (355 ml)
Alcohol by volume: 5.0%
Variants: View Range Here
Where to Buy: Store Locator





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Drink Spotlight: Tinto Amorío launches new Spanish Wine Cocktail in response to shifting millennial consumption habits


NEW YORK, Oct. 20, 2017 /PRNewswire/ -- Tinto Amorío announced today that it is releasing its first sparkling wine cocktail - Red Wine of the Summer™ - with limited availability in New York and online. The brand was created in response to a shift in millennial consumption habits in the alcoholic beverage and wine categories. Their first flavor is based on a Spanish wine cocktail - Tinto de Verano – which originated in Cordoba, Spain in the early 1900s. The flavor is in a new cocktail category – sparkling wine cocktails – and features a low-calorie profile, natural ingredients, and a refreshing lemon spritz.

"We are excited to get Tinto into the hands of millennial consumers," said Anish Patel, CEO & Founder of Tinto Amorío. "Millennials have started to shift consumption habits towards products that have an authentic story and deliver an experience. We already know they want more sparkling beverages, natural and low-calorie options, as well as premium products, but they also crave something that's new, and something that they can talk about and believe in. We check all of those boxes. Tinto Amorío is as much a conversation piece and experience, as it is a phenomenal product. We aren't just packaging wine in a can as most of the industry is trending towards. The only innovation in canned wine is in the packaging. We are introducing a brand-new cocktail category, flavor profile, and authentic experience to consumers who are looking to get to know brands and products on a more intimate level."

Tinto Amorío is committed to staying true to its Spanish wine cocktail origins as it discusses the story behind Tinto de Verano and its origins at the hands of Federico Vargas. Vargas operated an establishment, The Brilliante, where artists and bohemians found refuge on their travels through Cordoba in the early 1900s. He blended a mix of red wine with lemon soda pop for his patrons, which soon came to be known as: "Tinto de Verano" or Red Wine of the Summer. A legacy began at The Brilliante that spread like wildfire through Spain, and made Tinto de Verano into a household name.

Anish was first introduced to Tinto de Verano and other Spanish wine cocktails while in Cádiz, Spain, and knew they were the perfect response to shifting millennial consumptions habits back home in the states. A true labor of love, Tinto Amorío took 7 months and countless iterations to formulate their Red Wine of the Summer™. They were passionate about making sure it tasted perfect and that it wasn't just another commercially viable wine product, but one that was true to its roots. Red Wine of the Summer™ is translated from "Tinto de Verano" however the semi-sweet taste profile of this sparkling red wine cocktail is a perfect blend to be enjoyed year-round. "The flavor profile is complex enough that it draws you in and captures your attention, but it is also simple enough that you can distinguish hints of lemon and citrus. It's not another summer party drink; it's a finely crafted wine cocktail," described Anish.

Tinto Amorío also has a commitment to social responsibility and is donating a portion of every sale directly to causes in the community. Each production run is dedicated to a new cause with their 2017 run being dedicated to the Children's Hospital of LA.

Red Wine of the Summer™ is available in 4-packs for a suggested retail price of $20. Tinto's first cocktail is 110 calories, made with Natural Ingredients, and with No Artificial Flavors, Sweeteners, or Preservatives. It's also Gluten Free.

To Learn More:

To find Tinto near you, or to order online, visit https://drinktinto.com/buy-tinto/.

For updates, giveaways and deals, like us at https://www.facebook.com/tintoamorio/ and follow us at https://www.instagram.com/tintoamorio/



Tinto Amorío launches new Spanish wine cocktail in response to shifting millennial consumption habits - Red Wine of the Summer™ - a sparkling red wine cocktail, spritzed with lemon. (PRNewsfoto/Tinto Amorio)

Tinto Amorío launches new Spanish wine cocktail in response to shifting millennial consumption habits - Red Wine of the Summer™ - a sparkling red wine cocktail, spritzed with lemon. (PRNewsfoto/Tinto Amorio)


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Alcohol Spotlight: Ciderboys Zen Berry




A mirage of raspberry, blackberry and dewberry emerges in boysenberry. This sweet-tart delicacy matures to a deep maroon then swirls with handpicked apples to form a quenchable yin-yang in Ciderboys Zen Berry.

Amount Per Serving
Calories: 204 / Total Fat 0g (0% DV) / Cholest. 0mg (0% DV) / Sodium: 24mg ( <1% DV) / Total Carb: 26g (9% DV) / Protein (0g)

Percent Daily Values (DV) are based on a 2,000 calorie diet.



About the Company
Two very refreshing guys. One idea.

Create unique hard ciders blending unexpected fresh fruit flavors with the crisp taste of apple. Read More



Company: Stevens Point Brewery
Brand: Ciderboys
Slogan: None
Origin: USA
Category: Cider
Packaging: 355ml (12fl oz)
Claims: Alcoholic
Variants: View Range Here
Where to Buy: Store Locator




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Drink Spotlight: Wild Tonic Raspberry Goji Rose Jun Kombucha






About the Company

The Origin of Jun is Steeped in Ancient Lore

A rare cousin of kombucha, Jun is made by fermenting tea and honey with a SCOBY. The Jun SCOBY (culture) and kombucha SCOBY (Symbiotic Colony of Bacteria and Yeast) look similar but thrive on a completely different basis. A Jun SCOBY is a distinct culture with its own benefits and unique flavor profile. Our authentic heirloom Jun SCOBY feeds on honey and is uniquely adapted to work with the host of bacteria, organisms and antimicrobial properties present in honey. The result of this fermentation is a delicious and health-advantageous drink that contains prebiotics, probiotics and amino acids, with a light and smooth taste. Jun is pleasing to the palate in comparison to traditional kombucha.

To preserve the probiotics, Wild Tonic Jun Kombucha is never pasteurized. Fermented with honey, Wild Tonic is both prebiotic and probiotic. Probiotics introduce good bacteria into the gut that is essential for beneficial digestive health. Prebiotics are carbohydrates that are not digestible. Their purpose is to fertilize and fuel the probiotics as they serve their purpose.

What makes Wild Tonic superior to other beverages?

Exquisite flavor created by fermenting with honey rather than sugar
Brewed with innovative proprietary processes, assuring the highest quality
Packaged in our signature cobalt blue bottles, protecting the probiotics from harmful UV light
Brewed with organic ingredients and naturally gluten free
Unique flavor pairings of herbs, spices and botanicals that enhance the characteristics of honey
Healthy alternative to sodas and other sugary drinks

The finest tea, along with filtered water, honey, and raw Jun culture are brewed together to create the extraordinary taste of Wild Tonic Jun Kombucha. Honey provides nutrition for the culture during the fermentation process, which then converts the honey into an effervescent drink, that is naturally low in sugar, calories, carbohydrates and caffeine. Make Wild Tonic a delicious part of your healthy lifestyle!




Company: Wild Tonic
Brand: Wild Tonic
Origin: USA
Category: Kombucha
Packaging: 16oz, 32oz, 64oz, 5 gallon
Alcohol Content: 5.6%
Variants: View Range Here
Where to Buy: Store Finder
Website: wildtonic.com










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Company Spotlight: Great America Flavored Malt Beverage Specialty



Brewed and bottled in the foothills of the Blue Ridge Mountains to be the first Flavored Malt Beverage Specialty moonshine. The beverage is a throwback to the past combined with a modern attitude, giving it a flavor all its own.

Available in 6 core flavors at a variety of ABVs depending on where you call home (10%, 12%, and 14% ABVs). We also offer seasonal flavors to fit every occasion. Be sure to check in often for updates on all of our seasonal flavors. ‘Shine on, America.



Apple Pie




Available in 6 core flavors at a variety of ABVs depending on where you call home (10%, 12%, and 14% ABVs). We also offer seasonal flavors to fit every occasion. Be sure to check in often for updates on all of our seasonal flavors. ‘Shine on, America.



Carolina Clear




With flavor so smooth, Carolina Clear delivers that crisp refreshing taste that is as adventurous as its predecessors.







Juicy and delightful, you’ll think this jar came straight from the strawberry fields. That’s some good picking right there.







Be careful when you take a bite out of this peach, it bites back. But don’t worry, a little peach fuzz never hurt nobody.







For a completely unique taste, try our Blueberry. Tart, sweet and unexpected, we promise you won’t end up like Violet Beauregarde.







Every once in a while, you need a fresh squeeze. Not too sweet, not too tart, it’s just right.



Tea with Lemon




A delectable, crisp tea taste with just a hint of satisfying lemon.



Company: Stout Brewing Company, LLC
Brand: Great America
Origin: USA
Category: Malt Beverage
Packaging: 23.5 fl oz
Variants: View Range Here
Where to Buy: Store Finder






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