Tag Archives: alcohol free

neutrogena feat1

Personal Care Spotlight: Neutrogena Makeup Remover Cleansing Towelettes



Formulated for sensitive skin and eye area to remove 99.3% of your most stubborn makeup, even waterproof mascara.

NEW Makeup Remover Cleansing Towelettes Fragrance-Free effectively dissolve all traces of dirt, oil and makeup for clean, fresh skin in one easy step. These gentle, ultra soft cloths contain superior cleansing technology so effective it removes even waterproof mascara. With one step, it leaves skin thoroughly clean with no heavy residue, so there's no need to rinse. And, it's gentle enough to use around sensitive skin and eye area, even for contact lens wearers. Make your skin make-up free the easy way.



  • Fragrance-free
  • Ophthalmologist tested
  • Dermatologist tested
  • Allergy tested
  • Alcohol-free
  • 25 pre-moistened towelettes




Water, Cyclopentasiloxane, Pentaerythrityl Tetraethylhexanoate, Isostearyl Palmitate, Isononyl Isononanoate, Cetyl Ethylhexanoate, Hexylene Glycol, Ascorbyl Glucoside, Panthenol, Sucrose Cocoate, Copper Gluconate, Magnesium Aspartate, Zinc Gluconate, Carbomer, Coco-Glucoside, Glyceryl Oleate, PEG-6 Caprylic/Capric Glycerides, Ethylhexylglycerin, Iodopropynyl Butylcarbamate, Benzoic Acid, Dehydroacetic Acid, Sodium Hydroxide, PEG-4 Laurate, Phenoxyethanol



About the company

Neutrogena, headquartered in Los Angeles, California, began its success story when, in 1930, founder Emanuel Stolaroff, started a small specialty cosmetic company called Natone. In the early years, Natone was a supplier to beauty salons usually associated with the glamour of the film industry. By the 1940's, Natone began manufacturing and distributing cosmetics for the retail market.



Company: Neutrogena
Brand: Makeup Remover Cleansing Towelettes
Slogan: Neutrogena
Origin: US
Category: Personal Skin Care
Packaging: 25-pack
Claims: Fragrance free, dermatologist tested, allergy tested, alcohol free.
Variants: View product range here
Price: $6.49
Where to Buy: US, Buy Online, Store Locator
Website: http://www.neutrogena.com/home.do



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eisberg feat1

Company Spotlight: Eisberg Alcohol Free Wine



Going alcohol-free might be a lifestyle choice or a medical necessity. But it's no reason to give up your favourite wines.

Eisberg wines have all the great taste of your favourite wine, but none of the alcohol.

Everyone from your mum to your hairdresser to your neighbour will have an opinion about what you should and shouldn’t be eating and drinking right now.

You know what is best for you and the bump, but what about those times when you really fancy a glass of wine?

Whether you’ve had a hard week at work or are trying to keep the early stages of your pregnancy quiet, not drinking in a social situation can be the obvious giveaway – so Eisberg’s range of crisp Chardonnay, fruity Rosé, ruby rich Cabernet Sauvignon and aromatic Riesling varieties ensure you can enjoy the sensation of pouring a real glass of wine, while still avoiding the alcohol content.



Company: Eisberg
Brand:  Alcohol-Free Wine
Slogan:  Eisberg
Origin: UK
Category:  Wine
Packaging:  Coming soon
Claims:  Zero alcohol,
Variants: View product range here
Price:  Coming soon
Where to Buy: UK, Store Locator (located below)
Website:  http://www.eisberg.co.uk/



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Drink Spotlight: Mocked Up Cucumber Cosmo Alcohol Free Mocktail


Designate yourself the life of the party

Nothing says style and sophistication like a well made Cosmo in the perfect martini glass. Our take on this classic cocktail combines tart cranberry juice with a hint of crisp cucumber... And don't worry, only you know it's a virgin. Always classy, never trashy. Unless trashy becomes necessary. Then it’s go time!




Company: Mocked Up
Brand: Mocked Up
Slogan: Delicious & Sophisticated
Origin: USA
Category: Mocktail
Packaging: 1 liter
Alcohol Volume: 0% Alcohol
Claims: All Natural, No Preservatives, Contains Real Juice
Variants: Margarita, Cucumber Cosmo, Pina Colada
Price: $39.99
Where to Buy: Buy Online, Retailers - Stop & Shop, Shaws, Whole Foods Market, Christmas Tree Shops
Website: mocktailsthatrock.com









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Drink Review: Soul Alcohol Free Sparkling Beverages



Soul offers a completely new concept in carbonated drinks, by 'borrowing' some of the delightful combinations of the World's most popular cocktails, and applying them to our refreshing and indulgent sparkling drinks.

It sure was difficult and at times dangerous work traveling the world visiting restaurants and bars all in the name of 'cocktail research', but the team at Soul were happy to make the sacrifice in order to free the spirit!

We certainly don't try and fool anyone with fancy sweeteners, or apple bases, we use pure cane sugar, along with just the right balance of natural flavours and fruit concentrates to create our lovingly crafted thirst quenchers, using blends that are just a bit different from the norm. We hope you enjoy them.




Cosmopolitan - cranberry & lime

The instantly recognizable flavours of cranberry, balanced with the sweetness of cane sugar and the tartness of lime. This drink is just as refreshing on it's own, as it is with your favourite spirit. Anyone for a cosmopolitan in the city?






Mojito - lemon, lime & mint

The beautiful aroma of mint, mixed with the fresh citrus taste of limes and lemons. Are you looking to satisfy your thirst while entertaining your taste buds? Then look no further, because it doesn't get much better than this. Go the Cubans! Viva Libre!






Margarita - lemon, lime & agave

Whether you prefer yours on the rocks or frozen, kick back and relax with an ice-cold Margarita! Enjoy a refreshing zingy citrus combination with a dash of agave flavour Your taste buds won't be disappointed. Raise your glass to the most popular cocktail in Mexico.






Black Russian - long black cola

This is a classic cola, with just a touch of espresso, delivering a rich flavour sure to satisfy the most discerning cola connoisseur... Great on its own or with you classic long black spirit. Your taste buds won't be disappointed.






Virgin Pina Colada - pineapple & coconut

Mmm...Pina Coladas conjure up all sorts of images and memories. Perhaps it's time to crack open a bottle of Soul and let the delicious sweet flavours of pineapple and coconut take you away for the afternoon.



Company: Soul Beverages
Brand: Soul
Slogan: Free the Spirit
Origin: Australia
Category: Soft Drinks
Packaging: 12fl oz bottles
Claims: Alcohol Free
Variants: Cosmopolitan, Mojito, Pina Colada, Margarita, Black Russian
Price: Coming Soon
Where to Buy: Soul is available in New Zealand and Australia at all leading supermarkets
Website: drinksoul.com





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Product Spotlight: Glossner Neumarkter Non Alcoholic Radler Beer



Beer mixed drink from 50% NEUMARKTER non alcoholic BEER and 50% NEUMARKTER MINERALBRUNNEN LEMON LEMONADE provides a refreshing, tangy taste experience for the thirsty.



50% NEUMARKTER alcoholic draught beer
(Natural mineral water, barley malt, hops Nature)
50% lemon soda (natural mineral water,
Carbonic acid, glucose-fructose syrup, sugar,
Citric acid, natural
Lemon flavor, antioxidant, ascorbic acid).


Brand: Glossner
Category: Beer
Origin: Germany
Packaging: 500ml bottle
Claims: Alcohol Free
Website: glossner.de





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Product Spotlight: Fre Alcohol Removed Moscato


Fre is the leader in the alcohol-removed category and an important part of responsible alcohol service.

Fre wines have garnered a wide following for bringing the enjoyment and crisp flavors of high-quality wines to consumers who prefer alcohol-free beverages. These wines provide designated drivers, pregnant women, athletes and people who don't drink alcohol for medical or religious reasons a more sophisticated alternative to soft drinks. The alcohol-removed category is one of the fastest-growing segments in the beverage industry. Additionally, providing Fre wines at a function or event is an integral part of thoughtful and responsible entertaining and service.

Fre offers a range of delicious wines from lighter styles, such as the fresh White Zinfandel and the dry Brut, to the award-winning Merlot and Premium Red varietals. Fre is available in White Zinfandel, Chardonnay, Brut, Merlot, Red Blend and Moscato varietals.

Fre wines utilize an innovative approach to remove the natural alcohol from each barrel while preserving the integrity of every flavor. This spinning cone process is superior to all other alcohol removal processes. As a result, this method produces impeccably delicious, alcohol-free wines.


Company: Trinchero Family Estates
Brand:  Fre
Category: Wine
Origin: USA
Packaging: 750ml
Alcohol Volume: Alcohol Removed
Varieties: White Zinfandel, Chardonnay, Brut, Merlot, Red Blend and Moscato
Price: $5.99 USD
Where to Buy: Online
Website: tfewines.com, frewines.com


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Product Spotlight: MADD Virgin Cocktails


MADD Virgin Drinks is an innovative company that offers different lines of 100% alcohol free drink products. The company currently offers wine, cocktails, champagnes and specialty wine products. Today we bring you their cocktail line. Currently offered in two delicious flavors, Margarita and Mojito.


Cheers to Mexico’s most famous export, the Margarita. The classic lime based cocktail that’s perfect for any food or occasion.

Serve well chilled in a wide mouth glass, over ice or straight up. Rub the rim of the glass with fresh lime, rim with salt or sugar, and garnish with a lime wedge.

Cheers to the classic Cuban cocktail. It’s hard to imagine a more refreshing drink, made with a touch of mint and a little sparkle. Ideal as a cocktail, before or after dinner or when entertaining.

Serve well chilled in a highball glass over ice, and garnish with a sprig of fresh Mint. Your family, friends and guests will be amazed.


Product Features
Certified kosher. Madd Canada (Mother Against Drunk Driving) will receive 10% of net sales in support of their ongoing efforts to reduce impaired driving. Comes in a recyclable packaging.


For over 30 years, MADD (Mothers Against Drunk Driving) has successfully educated the public to the perils of drinking and driving. Not only have they changed the way most of us view drinking and driving, in doing so, they have saved thousands of lives.

However, MADD’s work needs to continue, and that was the inspiration for MADD Virgin Drinks.

MADD Virgin Drinks were conceived to support the work of MADD, both philosophically and financially.
In fact, MADD Virgin Drinks proudly contributes 10% of net sales to MADD in support of their ongoing efforts to reduce the incidence of impaired driving, and support the victims of this completely preventable crime.



Company: MADD Virgin Drinks
Brand:  Madd Virgin Drinks
Category: Ready to Drink, non Alcoholic
Origin: Canada
Packaging: 250ml can
Alcohol Volume: 0%
Varieties: Mojito, Margarita, Pina Colada
Claims: 100% Alcohol Free
Price: $9.99 USD (4 x 250ml cans)
Website: maddvirgindrinks.com







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Product Spotlight: Bitburger Alcohol Free Apple Beer


Bitburger from Germany has launched an Apple flavored alcohol free beer.

Bitburger 0.0% Apple tastes fruity fresh and is alcohol-free. Enriched with vitamins for isotonic effect it is the perfect refreshing drink - without alcohol. The refreshing alternative to Apple Spritzers and soft drinks. The only isotonic nonalcoholic with 0.0% alcohol.

Facts and figures

Alcohol: 0.0% vol.
Calorific value: 26 kcal (111 kJ) / 100 ml
Protein: 0.2 g / 100 ml
Carbohydrates: 7.1 g / 100 ml
FAT: < 0,1 g / 100 ml

Ingredients - Apple flavored refreshing drink (water, sugar, apple juice concentrate, fruit sweetness from apple juice, carbonic acid, trisodium citrate, natural flavor, citric acid, ascorbic acid, vitamin mix (niacin, pantothenic acid, vitamin B6and folic acid)), alcohol free beer (water, barley malt, hops, hop extract).

Company: Bitburger
Brand: Bitburger
Category: Beer
Origin: Germany
Packaging: 330ml
Alcohol Volume:0%
Website: bitburger.de



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Product Spotlight: MONIN Piña Colada Fruit Smoothie Mix


Made with only natural ingredients, MONIN Piña Colada Fruit Smoothie Mix offers all the delightful flavor of creamy coconut and fresh pineapple. Pour over ice and blend for an easy non-alcoholic Piña Colada, or add rum to create the classic cocktail, no matter the season. MONIN Fruit Smoothie Mixes are the easiest way to add real fruit smoothies to your menu, with additional versatility in other frozen and iced beverages.

Tasting Notes
Tropical coconut aroma, with creamy coconut and bright, fresh pineapple flavor

Off white

Smoothies, shakes, cocktails, mocktails

For a tropical Pina Colada, no matter the season, just pour over ice, add rum and blend
Add a twist by combining equal parts MONIN Strawberry and Pina Colada Fruit Smoothie Mix and blend.
Garnish with fresh fruit

Available Format(s)
1.4 L aseptic (46 fl. oz.), 6/case

Product Features
Dairy free, Gluten free, Alcohol free

Company: Monin
Brand: Monin
Slogan: Ultimate Taste, Ultiamte Creativity
Category: Concentrates and Drink Mixes
Origin: France
Claims: Dairy free, Gluten free, Alcohol free
Packaging: 1.4L (46oz)
Website: monin.com



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Packaging Spotlight: Veltins Alcohol Free Beverage


Veltins of Germany recently launched Fassbrausean, an alcohol free fizzy beer beverage.  Non alcoholic beers are on the rise worldwide and Veltins is looking to diversify their product offering to reach new segments of the consumer market.

The design for this new fizzy beer (with lemon or elder berry flavoring)  product is very fresh and reflects the flavors of the product.

The search for an innovative approach to an alcohol-free beverage that is based on brewed beer turned up 'Fassbrause', a non-alcoholic brewery product that was already popular 100 years ago, mainly in Berlin.

The task facing the brand developers was to introduce this traditional beverage to a new, broad target group, and to express the highly refreshing, low calorie character of this product in the style and tonality that is typical for Veltins.

Analysis & Impact

Beer sales have fallen in Germany and companies have been forced to look for innovative solutions to gain sales in other markets such as non alcoholic drinks.  By resurrecting a previously popular traditional beverage (Fassbrausean) Veltins has sparked nostalgia while at the same time their design gives the product a modern touch.  We have seen other companies around the world look to old recipes or traditional drinks to boost sales.

Non alcoholic drinks  have become very popular and with the decline of beer sales and consumption in Germany Veltins is looking to reach a larger segement of the market through this new launch.  Only time will tell how successful this new launch will be however given current alcoholic an non alcoholic drink trends we see a lot of potential for this type of product.


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images via TDL

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