Tag Archives: Agency of Record

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Industry News: RMD Advertising Becomes Agency of Record for Two Beloved Food Snack Brands

 

 

THINSTERS and ParmCrisps Looks to Recognized Challenger Food Agency, RMD Advertising, For Public Relations and Brand Expertise

COLUMBUS, OH (April 3, 2019) – RMD Advertising, a fully integrated advertising, public relations, social media and brand strategy agency, focusing exclusively on growing challenger food brands, announces the addition of THINSTERS and ParmCrisps to its list of established blue chip food clients. Under the same parent brand, That’s How We Roll, LLC, RMD will help bring both brands increased brand awareness and expanded reach of products. THINSTERS offers a variety of better-for-you cookie thins to satisfy your sweet tooth, while ParmCrisps offers a keto-friendly, 100 percent pure cheese cracker that packs a decadent, savory crunch. Both will lean on RMD’s public relations expertise to help raise awareness and knowledge about the brands.

THINSTERS tout “deliciously crunchy” cookie thins that are Non-GMO, made with better-for-you ingredients and without corn syrup or hydrogenated oils. With flavors like Chocolate Chip, Key Lime Pie, Toasted Coconut and more, each cookie is designed to give consumers a satisfying crunch. ParmCrisps are a keto-friendly, high protein and low carb snack. Coming in a variety of flavors with the latest being Brick-Oven Pizza, all ParmCrisps are 100 percent premium cheese crackers that also offer a satisfying crunch.

"These two national brands are on trend, to say the least. We're thrilled to be a part of the team that takes these well-known brands to the next level," shares RMD Advertising Managing Partner and Brand Strategist Sue Reninger. "With two different consumers and two completely different snacks and flavor profiles, we're eager to bring these consumers closer to these brands and the brands to consumers."

RMD's ideas address the challenges faced by the agency’s clients with solutions embodying the words smart, creative, sharp, passionate, gratitude and problem solving. Objectively considered one of the strongest brand-oriented challenger food advertising agencies in the country, the RMD team works to find a better way for clients to relate to their audiences from both emotional and intellectual perspectives. In being determined as an agency within the top 20 performing firms by O’Dwyer’s for two years in a row, RMD’s depth of knowledge within the challenger food category, specifically, separates it from the rest and makes it the ideal partner for THINSTERS and ParmCrisps.

 

About RMD Advertising

Founded in 1992, RMD has established itself as the leading food marketing agency working exclusively with Challenger food and beverage brands. As a fully integrated brand strategy, advertising, digital marketing, public relations and social media agency, we offer unprecedented expertise to brands in the food industry. While serving as a strategic resource, RMD diligently works hard to find a better way for clients to relate to their audiences from both emotional and intellectual perspectives.

For more information on RMD's documented tangible results contact Sarah Walters at walters@RMDadvertising.com

 

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Industry News: RMD Advertising Becomes Agency of Record for Nationally-Acclaimed Karen’s Naturals

 

 

Karen’s Naturals Turns to Recognized Challenger Food Agency, RMD Advertising, to Draw Awareness and Brand Love for Freeze Dried Fruit

COLUMBUS, OH (January 23rd, 2019) – RMD Advertising, a fully integrated advertising, public relations, social media and brand strategy agency, focusing exclusively on growing challenger food brands, announces the addition of Karen’s Naturals to its list of established blue chip food clients. RMD will help bring Karen’s Naturals increased brand awareness and reach of products into consumer hands. Karen’s Naturals offers a variety of freeze dried fruits and vegetables to consumers seeking the delicious convenience of better-for-you foods on-the-go. They will lean on RMD’s industry expertise through public relations, social media and digital advertising to raise both awareness and knowledge about the brand.

Karen’s Naturals is the leader in dehydrated and freeze-dried farm fresh produce. Each variety exceeds the flavor and quality of other brands. They are created in small batches with absolutely nothing added – no salt, sulfur, fat, artificial flavorings, sweeteners or preservatives. The next best thing to eating straight from your garden, Karen’s Naturals offers organic selections and fruit powders, making them the perfect brand for on-the-go, health conscious consumers.

"Working with Karen's Naturals is exciting to all of us at team RMD," shares Sue Reninger, Managing Partner and Client Brand Strategist. "Karen's is founded by and run by a family, which gives our work even more meaning at RMD. But, it's also a category that we believe in and are excited to continue to grow throughout 2019 and beyond."

RMD's ideas address the challenges faced by the agency’s clients with solutions embodying the words smart, creative, sharp, passionate, gratitude and problem solving. Objectively considered one of the strongest brand-oriented challenger food advertising agencies in the country, the RMD team works to find a better way for clients to relate to their audiences from both emotional and intellectual perspectives. In being determined as an agency within the top 20 performing firms by O’Dwyer’s, RMD’s depth of knowledge within the challenger food category, specifically, separates it from the rest and makes it the ideal partner for Karen’s Naturals.

About RMD Advertising

RMD is a fully integrated brand strategy, advertising, marketing, public relations and social media agency in Central Ohio, rooted in creative logic. As an agency specializing in growing, challenger food brands, RMD serves a variety of clients including Graeter’s Ice Cream, Rudolph Foods, Bil-Jac Foods, Saffron Road, Lilly’s Hummus, Little Caesars Pizza Kit Fundraising Program and McClure’s Pickles. RMD is bold about the fact that a sharp focus on creativity, smart solutions and a passion for building brand business sets it apart as the strongest agency in the Midwest.

 

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