Tag Archives: advertising


Industry News: merci® Chocolates Encourages Everyday Thankfulness And Gratitude


New National Campaign, "merci Asks" Launches Today

CHICAGO, Nov. 13, 2017 /PRNewswire/ -- merci® Chocolates launched a new national campaign today called "merci Asks" as part of its mission to inspire more genuine, everyday thank yous. Rooted in consumer insights, the man on the street style campaign showcases heartfelt 'thank you' messages to real people  who deserve a thoughtful expression of gratitude.

"Who would you like to thank today?" That is the question merci is posing to consumers. The thoughtful collection of fine European chocolates is seeking to make an impact across broadcast, social and digital communications by offering consumers a platform to express their gratitude and inspiring them with ways to show it, as well.

"Now more than ever, the world could use a little more gratitude, and at merci we believe in the power of the simple, everyday thank you," said Kelly Cook, Vice President of Marketing, Storck US. "From friends and parents to coaches and co-workers, the patchwork of people that make an impact on our everyday lives is made up of individuals that each deserve to be celebrated."

Based on consumer insights, the campaign is designed to inspire more people to say thank you more often. A 2016 gratitude survey found that nearly 63% of Americans say they don't show appreciation because they simply forget, or their mind is focused on other things. So, merci is on a mission to remind and inspire Americans to share more heartfelt gratitude each and every day.

Americans nationwide are encouraged to join the conversation on Facebook and Instagram by using the hashtag #merciAsks and sharing who they want to thank today.

Today, people all over the world say "thank you" with merci, the thoughtful collection of European chocolates. Known as Europe's famous gift-giving chocolate, each slim, stylish box contains eight unique individually wrapped flavors and is available in milk chocolate and assorted varieties. With a name that literally means "thank you," merci is founded on the idea that simple expressions of heartfelt gratitude can make a big impact within our daily lives.

The full television commercial can be seen here. For more information, visit our website www.merci.us and follow merci on Facebook at merci US or Instagram at mercichocolates for more gratitude inspiration.

merci Chocolates are available in grocery stores and retailers nationwide.

About merci Chocolates:
merci provides an indulgent treat for chocolate lovers, while the variety of flavors and heartfelt sentiment make merci the perfect gift for expressing gratitude to friends, family and loved ones. With a name that literally means "thank you," merci believes there is no better way of expressing heartfelt gratitude than with a gift that speaks for itself. Through the heart shaped logo, brand name and quality chocolate, merci encourages gratitude every day of the year. Each slim, stylish box contains eight unique, individually-wrapped flavors, including Milk Chocolate, Coffee and Cream, Hazelnut Almond, Hazelnut Crème, Marzipan, Dark Cream, Dark Mousse and Praline Crème. For more information, visit www.merci.us.

About The Survey:
OnePoll is a corporate member of ESOMAR and employs members of the MRS, employing standards that adhere to the MRS code of conduct.   OnePoll is an online market research company and corporate member of ESOMAR that adheres to the MRS code of conduct and employs members of the MRS. Established in 2005, OnePoll conducts quantitative and qualitative research providing consumer insights to brands, charities, and organizations daily.


merci Chocolates encourages everyday thankfulness with launch of new campaign (PRNewsfoto/merci Chocolates)

merci Chocolates encourages everyday thankfulness with launch of new campaign (PRNewsfoto/merci Chocolates)






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Advertising Spotlight: ROAR Organic Launches #SodaSucks Comical Video Campaign





NEW YORK, Aug. 16, 2017 /PRNewswire/ -- ROAR Organic, a new electrolyte-infused hydration beverage sold at retailers in New York and California, launches #SodaSucks, a comical viral video series aimed to educate consumers on the adverse effects of drinking sugar-sweetened carbonated beverages.

ROAR Organic is a USDA certified organic coconut water-based electrolyte infusion that comes in four great-tasting flavors and is free of additives and harmful ingredients. This alternative to soda and other sugary beverages is entirely gluten-fee, non-GMO, vegan-friendly and was created using no artificial coloring, sweeteners or preservatives.

Researchers from the Friedman School of Nutrition Science and Policy at Tufts University have found that the consumption of sugary drinks may lead to an estimated 184,000 adult deaths each year worldwide. According to the study, "Estimated Global, Regional, and National Disease Burdens Related to Sugar-Sweetened Beverage Consumptions in 2010," published in Circulation, a journal that focuses on research on cardiovascular diseases, sugar-sweetened carbonated beverages appear to claim about 25,000 American lives yearly by contributing to obesity, diabetes, cardiovascular disease and cancer risks.

"The thought alone scared me," said Roland Nesi, Founder and Chief Executive Officer of ROAR Beverages. "In one way, so much of this information is common knowledge, in that we all know soda isn't good for us, but to think that one on the most widely available beverages in the world is doing this kind of severe damage and seeing the data first-hand, I knew I needed to do something."

In August of 2016, Nesi and his team began formulating their new product, focusing on bringing this "better-for-you" hydrating beverage to market as a great-tasting alternative to soda.

"Once production began, we wanted to find a unique way to start the conversation with the audience about the product, while embracing the internet and how it's used in 2017," added Chase Ceparano, Chief Marketing Officer of ROAR Beverages.

To do so, ROAR Organic created the video series "#SodaSucks" with Brandon Organzyck, a 20-something year old who is strangely fueled by his hatred of soda. During the short video clip series, Brandon Organzyck explains the reasons why #SodaSucks and shows off his literal destruction of soda in quirky and creative ways.

"We knew it would seem as a bit off-center, but no one likes to be sold to, and now more than ever, we are all looking to be entertained in quick, digestible pieces of content," explains Ceparano. "So why not be creative in the introduction of such an innovative product?"

ROAR Organic is currently available in retailers throughout New York and California, as well as online at Amazon.com.  Brandon Organzyck's viral series, "#SodaSucks," can be seen weekly each Wednesday via #SodaSucks' YouTube, http://bit.ly/Soda-Sucks.

About ROAR Beverages:

ROAR Beverages represents a new breed of electrolyte infused hydration beverages. Founded in 2013 in Huntington, New York, ROAR is a bold, healthy, alternative to the sugary, artificial, traditional isotonic beverages available today. ROAR Beverages are rooted in the principle of clean hydration that featured delicious, unique flavor combinations and packaging that embraces our consumers' individuality and aligns with their values, effectively communicating ROAR's commitment behind the product, processing and packaging choices. For more information visit us at http://www.drinkroar.com.


ROAR Organic launches #SodaSucks, a comical video series aimed to educate consumers on the adverse effects of drinking sugar-sweetened carbonated beverages. (PRNewsfoto/ROAR Organic)

ROAR Organic launches #SodaSucks, a comical video series aimed to educate consumers on the adverse effects of drinking sugar-sweetened carbonated beverages. (PRNewsfoto/ROAR Organic)




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Advertising Spotlight: Michelob ULTRA Inspires People to be Fit and Drink Beer





Fastest Growing U.S. Beer Brand Uses Iconic TV Theme Song from "Cheers" to Emphasize the Place of Beer in an Active Life

NEW YORK, Feb. 3, 2017 /PRNewswire/ -- Michelob ULTRA, the fastest growing beer brand in the U.S., today unveiled a new 30-second commercial, titled "Our Bar," that will debut during Super Bowl LI. The spot, developed by FCB Chicago, features real fitness enthusiasts – not actors – doing what they do day-in and day-out: going through a tough workout together and sharing cold beers afterwards to celebrate. The ad also features the iconic theme song from the TV show "Cheers" to underscore the strong social bonds felt every day by members of fitness communities across the country.

"Our Bar" intentionally uses no actors to demonstrate Michelob ULTRA's commitment to supporting and celebrating authentic fitness communities. From training to run clubs to spin classes, "Our Bar" depicts the new social fitness reality that fitness and enjoying beer can go hand in hand: you can work out, and then go out. Exercising together and having a conversation over beers afterwards results in a deep social experience that brings people closer together.

"We recognized that the social lives and beer-drinking occasions of the Michelob ULTRA consumer extend beyond gathering at the bar or at home with friends," said Azania Andrews, vice president, Michelob ULTRA. "Communities forming around fitness activities represent a new type of socializing. 'Our Bar' emphasizes that beer is a part of this new world, grounded in celebrating accomplishments."

In addition to using everyday people in the ad, the brand also brought its commitment to active lifestyles to life this week by hosting the Live ULTRA Pull-Up Challenge in Atlanta and Boston. Men and women were invited on Thursday, February 2, to prove their physical fitness and complete as many pull-ups as they could in 95 seconds – the same number of low calories found in a Michelob ULTRA. The winners from each market are being provided with a VIP trip to Houston for Super Bowl LI.

For information on Michelob ULTRA, visit MichelobULTRA.com or the brand's pages on Facebook, Twitter and Instagram.  To view the commercial in full, visit YouTube.


About Anheuser-Busch
For more than 160 years, Anheuser-Busch and its world-class brewmasters have carried on a legacy of brewing America's most-popular beers. Starting with the finest ingredients sourced from Anheuser-Busch's family of growers, every batch is crafted using the same exacting standards and time-honored traditions passed down through generations of proud Anheuser-Busch brewmasters and employees. Best known for its fine American-style lagers, Budweiser and Bud Light, the company's beers lead numerous beer segments and combined hold 47.2 percent share of the U.S. beer market. Anheuser-Busch is the U.S. arm of Anheuser-Busch InBev and operates 14 local breweries, 17 distributorships and 23 agricultural and packaging facilities across the United States, representing a capital investment of more than $15.5 billion. Its flagship brewery remains in St. Louis, Mo., and is among the global company's largest and most technologically capable breweries. Visitor and special beermaster tours are available at its St. Louis and four other Anheuser-Busch breweries. For more information, visit www.anheuser-busch.com.






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Advertising Spotlight: Ketel One Vodka Launches “You Don’t Understand, It Has To Be Perfect”



Brand launches witty new 360 marketing campaign and immersive virtual reality experience

PR Newswire – New York, NY (November 28, 2016) – At the heart of Ketel One Vodka lies one family’s unwavering passion for crafting the world’s finest spirits. Inspired by over 325 years of distilling expertise, the Nolet family brings old-world pot still craft and modern distilling techniques together in one flawless process. From Joannes to Jacobus to Carolus Sr., creator of Ketel One Vodka, to Carolus Jr. and Bob Nolet today, each of the 11 generations of Nolet family distillers is tasked with upholding a legacy of distilling excellence. Some may consider the Nolets a little obsessive, but those individuals just don’t understand. Everything must be done with meticulous attention to detail, because the family name is riding on every bottle of Ketel One Vodka.

“We take our work very seriously, not ourselves,” said Carl Nolet Jr., 11th Generation Nolet Family Distillery. “The stories we tell are all true and based on family events, beliefs and the pressure of upholding 11 generations of legacy for generations to come.”

From this truth, a new campaign was born. Developed in partnership with Barton F. Graf, Ketel One’s new 360 marketing campaign “You Don’t Understand, It Has To Be Perfect” has fun with generational pressure and its result: the obsessive attention to detail and great lengths the Nolet family goes to in order to ensure every batch of Ketel One Vodka is perfect. This campaign represents a first glimpse at the authentically Dutch and witty side of the Nolet family. Speaking to the next generation of vodka distillers, the series of eight humorous “training videos” directed by Canada made its national TV debut on Monday, November 21st, airing on a number of networks. In addition to the reach Ketel One will garner through high impact TV, the films will live in digital, primarily on YouTube, Hulu and programmatically across the web. OOH and social media, principally Facebook and Instagram, will also serve as touchpoints for the campaign.

Family tradition, heritage and perfection are themes woven through the fabric of the new campaign from Ketel One that sets out to bring its unrivaled family legacy and pioneering quality credentials to consumers in a bold, engaging and distinctive way.

Carl Jr. stated, “Consumers don’t just buy what you do, they buy why you do it. Through this campaign and our new Virtual Reality experience, consumers can now experience first-hand why Ketel One is made the way it is.” The category is saturated with products flaunting claims about how they are made. However, unlike Ketel One, very few have an authentic explanation for why they are driven to create quality spirits. “Lucky for us, we have a true story to tell about living up to a legacy, striving for perfection in every batch, and the pressure to please one’s family,” said Carl. “These motivations are universally relatable. My family and I are proud of what we have achieved over the last 325 years, but rest assured, we are just getting started.”

The witty tone of voice, spirit of perfection and meticulous attention to detail will inform all future initiatives for Ketel One Vodka. This includes cocktail strategy, consumer events and bartender engagement. “We have always considered talented bartenders around the world part of our extended family,” said Carl Nolet Jr. “As gatekeepers of the brand, bartenders have been vital in making Ketel One Vodka one of the world’s most recommended vodkas, and we will continue to learn from them.”

Much like the Nolets, today’s bartending community is obsessed with perfection. A new cocktail program, Perfect Pour, celebrates the great lengths and painstaking attention to detail bartenders demonstrate when crafting some of the world’s most celebrated cocktails with one of the world’s top trending vodkas,1 Ketel One. Blended together by a family of diverse bartenders, contemporary cocktail recipes inspired by tradition are at the heart of the program.

For many years, the Nolet Family Distillery has opened its doors to tens of thousands of visitors. “Seeing is believing,” said Nolet Jr. “For anyone travelling to Holland, please come and visit us at the Nolet Family Distillery where Ketel One Vodka is made. It is a privilege to open our distillery doors physically and now virtually, inviting all to come see the care, attention and expertise fully on display.”

Progressive since 1691, the Nolet family continues to respect tradition while infusing modern sensibility into everything they do. This fall, Ketel One Vodka introduced its virtual reality experience, which serves as the latest articulation of the Nolet family’s obsessive attention to detail and innovation.

Ketel One Virtual Reality leverages cutting edge technology to transport users directly into the heart of the brand, offering a firsthand look at the home and crafting of one of the world’s best-selling vodkas.2 With more than 25 hotspots and 360° views across never-before seen environments, users can tour the famed Nolet Family Distillery, step into the lively streets of Schiedam, Holland and engage in an immersive cocktail demonstration narrated by Master Mixologist Dale DeGroff. Throughout the holiday season, more than 80,000 limited-edition Ketel One Virtual Reality viewers (approximate value $15) will be packaged with 1.75 liter bottles of Ketel One Vodka where legal. Visit vr.ketelone.com to access the experience via mobile, tablet or desktop.

When celebrating tradition and milestones, Ketel One Vodka reminds you to please drink responsibly and secure the perfect designated driver.

For additional information on Ketel One Vodka, please visit www.KetelOne.com. Stay up to date on “You Don’t Understand, It Has To Be Perfect” by following the conversation at @KetelOneUSA on Facebook, @KetelOne on Instagram and @KetelOne on Twitter.

1 “#1 Top Trending Vodka” of 2016 in The World’s 50 Best Bars Brand Report by Drinks International.
2 “#1 Best Selling Vodka” of 2016 in The World’s 50 Best Bars Brand Report by Drinks International.

About Ketel One® Vodka
Ketel One® Vodka is a vodka rooted in authenticity, crafted honoring tradition and sophisticated in taste. Ketel One Vodka is produced in Schiedam, Holland by the Nolet family, who have been distilling fine spirits for 11 generations. Ketel One is produced from the finest quality wheat. The super-premium vodka is crafted from small batches using traditional copper pot stills, including the original copper Pot Still #1 after which Ketel One is named, together with modern distillation techniques.

In 2008, the Nolet Group and Diageo announced that they had completed a transaction to form a new 50/50 company called Ketel One Worldwide B.V. to own the perpetual exclusive global rights to sell, market and distribute Ketel One® Vodka, Ketel One Citroen® flavored vodka and Ketel One Oranje® flavored vodka. The Ketel One brand is owned by Double Eagle Brands B.V.

About Diageo
Diageo is a global leader in beverage alcohol with an outstanding collection of brands including Johnnie Walker, Crown Royal, Bulleit and Buchanan’s whiskies, Smirnoff, Cîroc and Ketel One vodkas, Captain Morgan, Baileys, Don Julio, Tanqueray and Guinness.

Diageo is listed on both the New York Stock Exchange (DEO) and the London Stock Exchange (DGE) and our products are sold in more than 180 countries around the world. For more information about Diageo, our people, our brands and performance, visit us at www.diageo.com. Visit Diageo’s global responsible drinking resource, www.DRINKiQ.com, for information, initiatives and ways to share best practice.

Follow us on Twitter for news and information about Diageo North America: @Diageo_NA.

Celebrating life, every day, everywhere.









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Advertising Spotlight: Nutella® Launches Inaugural Video Series to Inspire People to “Spread the Happy”



Brand Taps Music Group Echosmith and others to Showcase the Power of Joy Through Remarkable Stories and the People Behind Them


SOMERSET, N.J., Nov. 14, 2016 /PRNewswire/ -- Nutella® - The Original Hazelnut Spread®, is kicking off the holiday season with its first-ever original content series titled "Spread the Happy," which aims to spark acts of sharing happiness everywhere, every day. The series features four different stories, including internationally known pop group Echosmith, of individuals who inspire others with their remarkable talents, their joyful spirit, or by committing acts of kindness in their communities.

"Happiness is a big part of our music, and we want anyone who hears our songs to feel the same joy that we have making it," says Sydney Sierota, lead singer of Echosmith. "The Nutella® brand shares those same values of instilling happiness every day. We're proud to join its mission and to help spread such a positive message."

"The 'Spread the Happy' series spotlights people who go out of their way to bring a moment of joy and inspiration to people. Whether that's delivering a song or a smile, it matters to those around them," said Eric R. Berger, Marketing Director for Nutella USA. "We felt strongly that these stories needed a platform, and we're excited to share them with our fans and to help motivate others to go out and help spread their own version of happy."

Meet the Everyday People who continue to "Spread the Happy":

  • Brooklyn and Delvar: A special friendship forms between three-year-old Brooklyn and Delvar, the local garbage man, when she gifts him a cupcake for her birthday.
  • Boys with a Purpose: Deep in the heart of South Carolina, Raymond Nelson and Kenneth Joyner started Boys with a Purpose to teach boys how to become proper gentlemen by living up to the organization's motto: "Look good, feel good, do good."
  • Pay it Forward: Attorney Marty Burbank and his wife Seon decide to forego buying an expensive sailboat, and instead, invest in the future college education of a kindergarten class of 27 lower-income students.
  • EchoSmith: Famed family pop group Echosmith talks about their mission to spread love, joy and happiness through their music, and bring together family and friends for a special evening to say thanks for all the support.

The series was created by Brand Programming Studios, heralded by CEO and co-founder Geoffrey DeStefano, in partnership with Ferrero U.S.A., Inc., the makers of Nutella® hazelnut spread. Check back on the Nutella USA YouTube page as a new "Spread the Happy" video rolls out each week starting today.

For more information about Nutella® hazelnut spread and the Nutella® "Spread the Happy" video series please visit NutellaUSA.com  and check out Nutella® USA Facebook, Twitter, and Instagram pages.

About Nutella®
Nutella® was created in 1964 thanks to Mr. Michele Ferrero; it was based on the recipe for Giandujot developed in 1946 by his father, Pietro Ferrero – confectioner and founder of Ferrero – in Italy's Piedmont area. Nowadays, the popular hazelnut spread with cocoa is available in approximately 160 countries worldwide. Introduced to the US market in 1983, it has since become the number one selling branded hazelnut spread in America.

About Brand Programming Studios
Brand Programming Studios® is a creative and strategic content studio based in Los Angeles, CA. BP Studios (www.bpstudios.tv) bridges the gap between entertainment and marketing by creating, developing and producing content that enables clients to build, maintain and monetize audiences across multiple digital, television and film platforms.




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Advertising Spotlight: Yoplait® Features the Stories of Real Amazing Teens In Latest Marketing Campaign



First-ever spot for Yoplait® Go Big™ highlights California teen Brianna Cabrera and launches nationwide search for more amazing teen stories

MINNEAPOLIS, Oct. 18, 2016 /PRNewswire/ -- From learning second languages to writing music to coding, teens today are single-handedly crushing everything life throws at them. That's why when Yoplait® created Go Big, a new, large yogurt pouch made just for teens, they kept teens involved in every step of the product development process.

This fall, Go Big is taking that commitment one step further, and featuring the stories of real teens in the brand's first advertising campaign. The new campaign highlights the incredible creativity, passion, dedication and drive of teens across the country, and brings their stories to life through the eyes of their mothers, with executions that are inspiring, heartwarming and upbeat.

The campaign debuts this week with a :15 digital spot titled, "Yoplait Go Big – Brianna's Story," which tells the story of Brianna Cabrera from the perspective of her mom, Kimberly. Brianna is a 16-year-old high school student from Chino, Calif. who not only excels in school and on her track team, but also volunteers with special needs students at her school and trains guide dog puppies for the blind. The animated spot follows Brianna throughout her full day. Brianna's mom, Kimberly Cabrera, narrates the spot with her comments on how amazed she is at her teenage daughter. Brianna's story also comes to life on the Go Big Facebook page.

"Go Big was created with teens to fit their active lifestyles. We were continually in awe of everyone we worked with so when we set out to create Go Big's first-ever campaign, it only made sense to take real teen stories and give them a platform to shine," said Betsy Frost, director of marketing for yogurt. "Brianna is a perfect example of how today's teens are single-handedly crushing everything they take on, and we're so excited to keep telling these amazing stories throughout our campaign."

In fact, Go Big believes teens everywhere have amazing stories to tell, which is why now through Nov. 4, the Go Big Amazing Teens Contest* is searching for teens like Brianna who want to share their story with the world. Through an entry form located on Go Big's Facebook page, parents can share a photo of their teen and their amazing, unique story. Up to three teens will be featured in future campaign executions, and receive a cash stipend to help fuel the amazing things they are doing every day.

Inspired by real teens like Brianna, Go Big's portable pouches contain four ounces of yogurt in each individual pouch and are twice the size of Go-GURT tubes. Now available nationwide in the yogurt aisle, Go Big yogurt is packed with flavor from pieces of real fruit, is gluten free, contains no high fructose corn syrup, and has no colors from artificial sources. The new product also features easy to open, "grip-and-rip" packaging that tears effortlessly along a perforated edge to reveal a convenient and mess-free product opening.

The Go Big campaign will also come to life on social, online through content partnerships with Scary Mommy, Café Mom and Linqia and through display and search advertising. To follow the campaign or learn more about Go Big, please visit Facebook.com/YoplaitGoBig or www.yoplait.com.

About General Mills, Inc.
General Mills is a leading global food company that serves the world by making food people love. Its brands include Cheerios, Annie's, Yoplait, Nature Valley, Fiber One, Haagen-Dazs, Betty Crocker, Pillsbury, Old El Paso, Wanchai Ferry, Yoki and more. Headquartered in Minneapolis, Minnesota, USA, General Mills had fiscal 2016 worldwide sales of US $17.6 billion, including the company's US $1.0 billion proportionate share of joint-venture net sales.

* NO PURCHASE NECESSARY. Open only to legal residents of the United States, 18 years of age or older. Submit your entry online. Entries must be received by 11:59 p.m. CT on November 4, 2016. Void where prohibited. See Official Rules for details. Sponsored by General Mills Sales, Inc., One General Mills Blvd., Minneapolis, MN 55440. Information collected from entrant is subject to Sponsor's Privacy Policy.






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Advertising News: GLUKOS And All-Pro Receiver Antonio Brown Launch Second Year Of Successful “Grabs For GLUKOS” Campaign



GLUKOS "Starter Packs" Given Away For Every Reception, 100-Yard Game and Touchdown Throughout 2016 Season


SCOTTSDALE, Ariz., Sept. 7, 2016 /PRNewswire/ -- The GLUKOS Company Inc., an all-natural sports nutrition company making high-quality energy and protein products, today kicked off its second year of "Grabs For GLUKOS" with All-Pro receiver and brand ambassador Antonio Brown.  The integrated campaign provides football fans and general consumers an opportunity to win GLUKOS "Starter Packs" throughout the 2016 season by signing up for their chance to win via GlukosEnergy.com. Fans can follow GLUKOS on Twitter, Facebook and Instagram to learn more about how to enter.

Following last year's very successful campaign where over $15,000 of GLUKOS product was sent to fans around the United States, "Grabs For GLUKOS" is back awarding fans and followers a GLUKOS "Starter Pack" for every Brown reception throughout the 2016 season. GLUKOS "Starter Packs" include a note from Antonio Brown, an assortment of GLUKOS product and a prescription from Founder Mark Jensen describing how and when to properly use GLUKOS, and its major benefits. Additionally, GLUKOS will give away six "Starter Packs" for every touchdown Brown scores and five "Starter Packs" for every 100-yard game.

"GLUKOS has completely changed the way I fuel my body throughout all aspects of my training, competition and life. After seeing all the positive response from fans last year, I'm excited to give back to fans and followers again with 'Grabs For GLUKOS,'" said Brown.  "GLUKOS is the only brand I trust to provide the all-natural fuel my body needs to maintain peak performance throughout the grueling demands of a football season and believe GLUKOS' fans will be heavily rewarded by my performance all year."

GLUKOS, available at hundreds of sports specialty retail stores, is Brown's "go-to" energy source for pre-, during and post-game and training.  Available in five different delivery mechanisms, including gel, powder, tablets, gummies and bars, GLUKOS provides twice the energy in half the time of leading energy and sports drinks on the market.  Featuring all-natural ingredients, it provides Brown a healthy and effective product to fuel his body as he prepares to build on his All-Pro 2015 campaign where he led the league in receptions.

Founded by Mark Jensen, an Ironman competitor and former collegiate runner, GLUKOS is a more effective and natural source of performance energy. Unlike fructose and sucrose-based energy products, which the body must first convert into glucose before using, GLUKOS is glucose based allowing it to immediately get into the bloodstream for fast, useful energy.  Athletes using GLUKOS also avoid the increase in heart rate associated with caffeine-based energy drinks.

For more information on "Grabs For GLUKOS," where to purchase GLUKOS product and pricing, please visit GlukosEnergy.com.

GLUKOS Company Inc.
GLUKOS is a performance energy foods brand that provides the ultimate source of energy for athletes to perform at their optimal levels. Whether an athlete is training or participating in sport, GLUKOS is the ultimate pre- during- and post-workout energy source that absorbs into the bloodstream instantaneously providing twice the energy twice as fast as any other energy product on the market. Developed by triathlete and former collegiate runner Mark Jensen, GLUKOS can be consumed as an energy drink, energy gel, energy gummie, energy bar, chewable energy tablet, protein powder or protein bar. Unlike other energy products, GLUKOS has no side effects, no crash and absolutely nothing artificial.


To view the original version on PR Newswire, visit:http://www.prnewswire.com/news-releases/all-natural-sports-nutrition-company-glukos-and-all-pro-receiver-antonio-brown-launch-second-year-of-successful-grabs-for-glukos-campaign-300323587.html






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Industry News: Corona Brings Beer to the Beach



This summer is one of the hottest on record, and with the trend of on-demand delivery service hotter than ever, Corona Extra, the official beer of summer and nation’s #1 import, and on-demand alcohol delivery service, Klink, will offer the first-ever on-demand delivery of beachside brews to individuals at Archibald Beach Park in Madeira, FL on Saturday, August 27.


For one day only, Corona and Klink will help consumers literally “find their beach” by providing the opportunity to order cans of Corona for delivery to their oceanfront location. To participate, beachgoers simply need to download the Klink app and place their order for ice cold beer. Once an order is placed, Corona will be delivered via dinghy to the designated drop location on the beach.

Who: Corona Extra and Klink

What: Corona Extra and Klink are teaming up to offer beachgoers the first-ever on-demand beach beer delivery service, bringing ice cold cans of Corona from boat to sand


When: Saturday, August 27th, from 11AM - 5PM (rain date August 28th)

How: Enable location and download the Klink app and order product through the virtual Klink storefront; the geo-specific locator will identify each participant’s location, and orders will be quickly delivered via boat to a designated beachfront drop zone, complete with fresh limes, Corona swag and all the makings for a fun and carefree day at the beach.





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Advertising Spotlight: Post Honey Bunches of Oats Launches New THIS. IS. EVERYTHING Campaign


Integrated Marketing Campaign Leverages Social Memes and Infuses Pop Culture References to Showcase Honey Bunches of Oats® is the Ultimate Cereal Experience


PR Newswire, Lakeville, MN (August 29, 2016)
Honey Bunches of Oats is launching a new 360-degree marketing campaign to encourage fans to rethink the classic cereal, which has two varieties – Honey Roasted and Almond – among the top 10 favorite cereals in America. The new “THIS. IS. EVERYTHING.” campaign celebrates the multiplicity of the product, from the crispy flakes to the crunchy granola oat clusters and the sweet touch of honey, while emphasizing a bowl of Honey Bunches of Oats is greater than the sum of its parts. Multiple touchpoints are being utilized to bring the fully integrated campaign to life in order to engage consumers in person, online, offline and on multiple screens. Across all marketing levers, the work interweaves memes from social media and pop culture references to tell the brand story and allow consumers to play with and make the content their own.

The campaign kicks off with new commercial spots hitting airwaves in August. Two versions of the commercial were created specifically to engage both General and Hispanic audiences. The English-language spots mash-up iconic images with current pop culture memes to relay the timelessness and multi-sensorial experience of the cereal. The Spanish-language spots maintain the style and tone of these ads, but use images centered on cultural nostalgia and family. The ads will air across A+E Networks, Disney, NBCUniversal, Scripps Network Interactive, Turner, Viacom, and Univision Network, amongst others, in both :15 and :30 spots.

“By design, a bowl of Honey Bunches of Oats is never one, but rather multiple tastes and textures that combine for the ultimate taste experience. So when we started down the journey of creating a new campaign, we wanted to celebrate the fact that our cereal is not just one thing – it’s EVERYTHING. We decided to play on the popularity of the phrase ‘This Is Everything’ to showcase our uniqueness in a fun and playful way,” said Ann Stockman, Senior Brand Manager, Honey Bunches of Oats. “With this campaign, we wanted to unify our message among our consumers. “ESTO. ES. TODO.” the Hispanic version of the campaign running in Spanish-language media, is a culturally-relevant interpretation of our message that we hope will resonate positively with all members of our fan base.”

In addition to the TV spots, the campaign will come to life in digital through an experience which allows fans to star in their own “THIS. IS. EVERYTHING.” video. Fans will be encouraged to visit www.honeybunchesthisiseverything.com and personalize the new ad with photos of themselves and their families. By creating and sharing their unique video, consumers will automatically be entered into the “Starring You!” sweepstakes. One winner will be randomly selected to win $10,000. The sweepstakes launches today, August 29, 2016, and ends October 31, 2016.

“The Starring You digital sweepstakes was the perfect overlay to show our fans how they mean EVERYTHING to us, by allowing them to become a part of the commercial. We think it’s engaging, shareable, and most importantly, a memorable way to involve our fans in the campaign,” said Julie Hewitt, Integrated Marketing Communications Manager, Honey Bunches of Oats.

In addition to television and the digital and social elements, some of the multiple touchpoints that will bring the fully integrated campaign to life include a sampling tour, retailer events, media partnerships, including “Jane the Virgin” in CW primetime, and Screenvision Media (cinema) ads. “Through all our marketing levers, we’re promoting a synergistic campaign, so our fans will experience the “THIS. IS. EVERYTHING.” message at every step of their journey,” said Hewitt. Snapchat users will even experience the “THIS. IS. EVERYTHING.” campaign via the social platform’s newly launched Snap Ads Between Friends platform.

For more Honey Bunches of Oats information, please visit www.honeybunchesofoats.com or connect with us on Facebook at www.facebook.com/honeybunchesofoats, or on Instagram and Twitter by following @HBOats.


About Post Consumer Brands
Post Consumer Brands is a business unit of Post Holdings, Inc., formed from the combination of Post Foods and MOM Brands in May 2015. Headquartered in Lakeville, Minn., Post Consumer Brands today is the third largest cereal company in the United States, with a broad portfolio spanning all segments of the category — from iconic household name brands and value ready-to-eat cereals to natural/organic and hot cereal varieties. As a company committed to high standards of quality and to our values, we are driven by one idea: To make better happen every day. For more information about our brands, visit www.postfoods.com and www.mombrands.com.








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Advertising Spotlight: Good Humor® Brings Summer Tour To Miami With Roselyn Sánchez As Honorary Good Humor® Woman



America's Iconic Ice Cream Truck Brand Brings Joy and Free Ice Cream to Fans in Miami with "Welcome to Joyhood" Tour


ENGLEWOOD CLIFFS, N.J., Aug. 25, 2016 /PRNewswire/ -- Today, Good Humor® is visiting Miami for the first time as part of its Summer East Coast "Welcome to Joyhood" tour. This will be the final stop of the tour, which also visited New York City, Boston and Washington, D.C. this summer.  The iconic brand's visit to Miami will include a kick-off celebration for those who live, work and play in the city. As part of the event, Good Humor® is partnering with actress, Roselyn Sánchez, known for her current lead role in the comedy-drama series Devious Maids, as an Honorary Good Humor® Woman.

Roselyn Sánchez will join the Good Humor® Joy Squad to bring free ice cream and giveaways* to Miami residents. The fun-filled event will take place at Bayfront Park (located at 301 Biscayne Blvd.) today, August 25, from 12 p.m. to 3 p.m.

My daughter and I love to go to the park and stop for Good Humor® ice cream," said Roselyn Sánchez. "Today I'm excited to be here with Good Humor® as the Honorary Good Humor® Woman to meet fans and give out free ice cream."

The Good Humor® Joy Squad and the Good Humor® Truck will surprise and delight Miami residents in neighborhoods throughout the city from August 25 to September 18.

"Good Humor® has been bringing joy to fans for more than 90 years," said Leslie Miller, brand director at Unilever. "We're looking forward to bringing 'Joyhood' to Miami for the first time to celebrate ice cream season."

Fans can follow Good Humor® on Foursquare for real-time updates on the Good Humor® Truck's location, or by tweeting us @GoodHumor to find out when The Good Humor® Truck will be visiting your neighborhood.

*While supplies last

About Good Humor® Products
For more than 90 years, Good Humor® has been making people smile by reimagining America's favorite candies and desserts as delicious frozen treats. Good Humor® is the original ice cream truck brand and invented the concept of "ice cream on a stick," delivering joy right to America's doorsteps.

Its line of classic bars, sandwiches and cones are also regarded as summer favorites and are available in several varieties, including the Good Humor® Strawberry Shortcake, Chocolate Éclair Dessert Bar, Good Humor® Strawberry Shortcake Dessert Bar, Good Humor® Toasted Almond Dessert Bar, Good Humor® Giant Vanilla Sandwich and Good Humor® Giant King Cone®.

Good Humor® bars, sandwiches and cones are available nationwide in individually-packed single servings at convenience stores, drug stores, newsstands, parks, trucks, kiosks and entertainment venues, or in multipacks at grocery stores. For more information on Good Humor® products and where to buy them, visit www.goodhumor.com, www.facebook.com/goodhumor or www.twitter.com/goodhumor.

About Unilever North America
Unilever is one of the world's leading suppliers of Food, Home and Personal Care products with sales in more than 190 countries and reaching 2 billion consumers a day. In the United States and Canada, the portfolio includes brand icons such as: Axe, Becel, Ben & Jerry's, Breyers, Clear Scalp & Hair Therapy, Degree, Dove personal care products, Fruttare, Hellmann's, Klondike, Knorr, Lipton, Magnum, Nexxus, Noxzema, Pond's, Popsicle, Q-tips, Simple, St. Ives, TRESemmé and Vaseline. All of the preceding brand names are trademarks or registered trademarks of the Unilever Group of Companies.
Unilever employs approximately 9,500 people across North America – generating more than $9.5 billion in sales in 2015.
The Unilever Sustainable Living Plan commits to:

  • Helping more than a billion people take action to improve their health and well-being by 2020
  • Halving the environmental impact of our products by 2030
  • Enhancing the livelihoods of millions of people by 2020

Unilever ranked number one in its sector on the 2015 Dow Jones Sustainability Index.
For more information on Unilever U.S. and its brands visit: www.unileverusa.com
For more information on Unilever Canada and its brands visit: www.unilever.ca
To connect with Unilever U.S. via Facebook visit: www.facebook.com/unileverusa
To connect with Unilever U.S. via Twitter follow: @unileverusa
To connect with Unilever Canada via Twitter follow: @unilever_Canada









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