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Advertising Spotlight: Coca-Cola And Just Dance Invite Teens To Dance And Get Active

 

 

Coca-Cola announces two exciting new initiatives with partners Ubisoft and Misfit that are designed to get teens moving.

 

 

Coca‑Cola is unveiling the next step in its global partnership with Ubisoft with the launch of unique content available via the new mobile game Just Dance Now. The content will be available for free via QR codes on 250ml cans of ‘Coca‑Cola’, ‘Diet Coke’ and ‘Coke Zero’. The mobile game will be downloadable for free from September 25th from the iTunes store and Google Play (limited and ad-supported version).

In addition to the launch of the mobile version of Just Dance, the brand is also partnering with Misfit to bring Misfit Flash Fitness and Sleep Monitor, a versatile and easy-to-use fitness and sleep monitor, to even more people.

These innovative partnerships and technology platforms support the brand in inspiring people to be more active through everyday lifestyle activities, such as dancing or walking. The aim of the initiatives is to inspire teens to move more, more often and builds on the work Coca‑Cola is already doing to support people in living active, healthy lives.

 

Just Dance Now with Coca‑Cola

To mark the release of Just Dance Now mobile and Misfit Flash Fitness and Sleep Monitor, a one off launch event was filmed in Paris to unveil the technology and get people to take part in a public dance off.

The event took place in the heart of Paris at Place St Lazare on September 15th and gave people the opportunity to experience for the first time the new mobile version of Just Dance and dance to the new Coca‑Cola song “Find Your Move”.

Members of the public were joined by exclusive Coca‑Cola guests, the internationally acclaimed French dance duo, Les Twins in partnership with DanceOn Network. Renowned for their innovative style of hip hop dancing, the two brothers – also known by their monikers Larry “Ca Blaze” and Laurent “Lil Beast” – gave the audience an exclusive show, sharing with them the moves that make them happy.

The event was filmed and directed by former Hip Hop dancer, Mehdi Idir, aka Minos and demonstrates the positive impact that movement and dance have.

Watch & share “Just Dance Now with Coca‑Cola”

CokeURL.com/justdancestunt

 

 

 

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heinz

Ad Spotlight: Heinz Inspires Home Gardening in the UK

 

Heinz is re-launching its 2013’s Grow Your Own campaign to encourage home gardening among British families. The ketchup brand invites consumers to grow tomatoes, the key ingredient for the legendary sauce. The Grow Your Own marketing effort includes a special hub on the brand’s Facebook page as well as TV advertising.

Read More @ Popsop

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thaiad

Advertising Spotlight: Thai Cellphone Ad Goes Viral

 

Thai cellphone firm True Move H has racked up more than 5 million YouTube views for its 3-minute clip hailed as 'remarkable,' 'touching' and 'inspiring.'

Is this the most emotional advertisement ever?

Thai cellphone firm True Move H has racked up more than 5 million YouTube views in less than a week with its tear-jerking new spot.

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mountaindew

Mountain Dew to Launch ‘The Dark Knight Rises’ Ad Campaign

Mountain Dew has partnered with Warner Bros. Pictures’ and Legendary Pictures’ summer blockbuster ‘The Dark Knight Rises’ to roll out a new promotional campaign.

Photo: a Dew point of sale ad

Mountain Dew will offer fans exclusive digital experience and storylines from ‘The Dark Knight Rises’ before the film’s premiere on July 20 at DEWGothamCity.com. Fans will be able to participate in sweepstakes for a chance to win exclusive prizes. The experience will launch June 18.

The brand will also launch the dedicated packaging featuring a Dark Knight graphic and temperature-sensitive cans that change when chilled, to Mtn Dew Dark Berry, a new limited-edition mixed berry flavor inspired by the Caped Crusader character. The flavor will be available nationwide for 8 weeks beginning in mid June.

Members of the Dew Crew will vote to select which of four Dark Knight paint schemes that will appear on Dale’s #88 Chevrolet this season. Voting begins at www.dewcrew.com on May 12.

“Mountain Dew is all about fueling passion and that is what this partnership is based on,” said Brett O’Brien, Vice President of Marketing for Mountain Dew. “You’d be hard-pressed to find more passionate fans than those of DEW and The Dark Knight franchise. Our goal is to offer those fans unique experiences — from package and product innovation to exclusive content and access that only DEW and Batman together could provide.”

The all-integrated campaign will be supported in-store, on TV, radio and digital advertising.

Last month, the brand rolled out the ‘This is How We DEW’ campaign inspired by hip-hop culture and music.

Full Article @ PopSop

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venergy

V Energy Invites New Zealanders to Become Robbers Online

Australian-Zelanian drinks distributor and manufacturer Frucor Beverages has launched an interactive 8-week promotion for its V Energy drink, providing New Zealanders with a once-in-a-lifetime opportunity to become a ‘robber’ in a virtual space and steal their share of the $100,000 prize. The campaign, developed by BBDO NZ, encourages the country residents to steal the money from each other on the online destination launched at www.vrobbers.co.nz for a chance to receive their share in real cash after the competition ends.

Pic. A snapshot from the www.vrobbers.co.nz page (click to enlarge)

You have until midnight, Sunday 31st March to become a robber and steal as much if the $100K as possible as you can from other robbers. But remember, there will be plenty of greedy robbers trying to steal your cash,” says the website’s loading page. The brand also asks the participants of the promotion to “obey all laws” in the real world, “or the police may be knocking on your door sometime soon.” While registering as a robber, one is invited to choose a mask and a name (they also can take a photo using their webcamera).

Players can take a look at the map, where the biggest shares are marked green, see the list of the most wanted robbers and start the game. By entering unique codes from the promotional V Energy packaging, players can “protect” their cash for limited time or “steal” other robbers’ stashes. So far, the biggest steal is $1,345 and the amount of unprotected cash is $17,448.

We’re bound to ruffle a few feathers for promoting stealing, but let’s be honest, the idea of stealing your share of a cash prize is way more interesting than winning it. We wanted to challenge the traditional WIN WIN WIN promo mechanic,” shared Aaron Turk, digital creative director, Colenso BBDO.

 

V Energy has launched 2 Limited Edition Products.

V Not Orange

Some will tell you that it’s V Berry mixed with V Lemon, others will say it’s apple mixed with mango, but the only thing we’ll say is that it’s definitely Not Orange. Get it while stocks last, it’s only here for a limited time.

V Not Orange

 

 

The Big Fella

The O.G. is packing more weight than ever. This thing contains so much energy, they use it to fuel 747s and power small villages. Obviously, ordinary humans can’t handle all this explosive energy in one day. So to protect mere mortals from such fantastic power, we threw on a resealable twist-top. Now that we have mentally prepared you, track one down and get amongst it

V 710ml

Trndmonitor w/Popsop.com

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antiobesityadcoke

Advertising Spotlight: Coke´s Anti-Obesity Ad

For the first time ever, a big soda company is launching a campaign to combat obesity. The Coca-Cola Co., fighting back on how the sweet calories in sugary sodas have become a health policy and obesity bogeyman lately, kicks off its initiative with a new epic two-minute ad called "Coming Together." It's live online and begins airing tonight on CNN, Fox News and MSNBC. The spots underline how getting fat comes from consuming excessive calories from any number of sources, and that sodas aren't the only source of weight-increasing calories.

The ad is a montage of video clips like children exercising, scientists testing plants, and a rapid-fire series of a multiethnic smiling faces. While these images play, a female voiceover intones: "Beating obesity will take action by all of us, based on one simple common sense fact: All calories count. No matter where they come from. Including Coca-Cola and everything else with calories. And if you eat and drink more calories than you burn off, you'll gain weight."

Coca-Cola Co. spokesperson Diana Garza Ciarlante told TODAY the campaign's "purpose is to highlight some of the specifics behind the company’s ongoing commitment to deliver a greater choice of beverages, including low and no-calories options, and to clearly communicate the calorie content of all its products."

"We call it 'Coming Together' because it informs Americans about all the company has been doing to bring folks together and deliver more choice and calorie transparency," Coca-Cola Co. spokesperson Ben Sheidler told TODAY. "In it we acknowledge that obesity is the issue of this generation and that we want to step into the national discourse to help identify ways to address the problem with willing partners."

Coca-Cola wasn't able to provide details yet about what other forms the campaign will take. "What I can tell you is that we've never been more committed to doing our part to help address the issue of obesity, and 2013 is going to be a landmark year in terms of expanding partnerships and efforts to educate consumers about energy balance," said Sheidler.

Continue Reading @ NBC

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gillette_capture_your_mo_01

Gillette Launches the Capture Your Mo’ Activation to Support Movember

Gillette is celebrating men’s pride, moustache or Mo’s, by launching a new activation dedicated to male’s facial hair. November is the month to raise awareness of very important issue of men’s health and prostate cancer, and big brands along with other related organizations launch campaigns revolving around the Movember (Mo+November). As part of the national US program, Gillette is launching the eMO’gency Styler Tour, “a quest to help men master their most stylish Mo’s,” and launches a tab on its Facebook page, inviting male audience to discover more facial hair styles and contribute to the good cause.

Photo: Gillette releases the Capture your Mo’ app to support Movember, www.facebook.com/gillette

Since November is traditionally a month of growing moustache, in the US Gillette embarks on a tour across three cities, York City, Chicago and Houston, to support men who pledged to grow profound mo’s by providing them with some tuning and styling services. One of Gillette’s three “Masters of Style,” André 3000 Benjamin, will help kick the tour. The best Mo’s selected during the eMO’gency Styler Tour will get featured on a huge billboard, which will appear in early December at Times Square in NYC.

The brand has also teamed up with ZERO partners, a health-care national nonprofit organization working to support prostate cancer elimination, to launched a new campaign Capture your Mo’ to generate more money for the researches. The brand has released an app on its Facebook page, which enables users to launch daily snaps of their growing facial hair to see how their Mo’s grow over a month. For every photo of the mo’s uploaded from November 1 through November 30, the brand will donate $1 to ZERO to raise awareness of prostate cancer and end the disease (up to $50,000). The most shareable Mo’ Growth videos, selected by internal style judges, will be also shoed on the Times Square billboard. In late November, participants will post their final photos, asking the public if they should shave the Mo off or Style it—the brand will also donate one dollar for every photo submission and ensuing vote.

The Movember is supported by a range of brands including Sony, which launched an app celebrating moustaches in movies, HP, which launched its limited-edition moustache bottles, and Philips, which is providing tips and psychological support to men who decided to grow moustaches.

Full Article @ PopSop

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portman25f-1-web

Natalie Portman Dior mascara ad banned in UK

Christian Dior received a lashing from UK’s Advertising Standards Authority (ASA) for exaggerating the effects if its mascara.

The ad for the the brand’s DiorShow New Look, which featured spokesmodel and actress Natalie Portman showing off long ,dark eyelashes, has been banned in the United Kingdom for misleading customers.

Beauty foe L’Oreal complained to the ASA, according to the ruling on the regulator's website.

Dior has denied that they enhanced Portman’s lashes -- sort of.

While they denied using false eyelashes to fluff her flutterers, they admitted to retouching the lashes in Photoshop to "separate/increase the length and curve of a number of her lashes and to replace/fill a number of missing or damaged lashes, for a more stylised, uniform and tidy effect.”

According to Dior, that’s just standard procedure.

"[We] did not consider that the post-production techniques went beyond the likely consumer expectations of what was achievable using the product," a spokesperson said.

The ASA wasn’t buying it.

"We considered that the ad's claims 'Lash-multiplying effect volume and care mascara', '... an unrivalled lash creator effect' and 'delivers spectacular volume-multiplying effect, lash by lash', particularly in conjunction with the image of Natalie Portman's eye lashes, would be understood to mean that the mascara could lengthen the lashes, as well as separate them, increase their thickness and volume, and generally enhance lash appearance,” a spokesperson said, regarding the ruling.

Dior had not received any complaints from customers regarding the ad.

The ASA has thrown the hammer at a number of beauty companies, banning ads for cosmetics, clothing and fragrances.

A clothing company called Drop Dead came under fire for showing a model who appeared "underweight and looked anorexic.”

Melanie Thierry’s dizzying turn in an ad for the YSL fragrance Opium was banned because it appeared to simulate druge use.

A CoverGirl mascara ad featuring model Nicole Fox was lambasted for stating that "lash inserts were applied to both of Nicole’s lashes to add lash count before applying mascara," -- in the fine print.

Natalie Portman ad for Dior
Full Article @ NYDN

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truelemon

True Lemon Kicks Off Campaign In Time For Memorial Day

True Lemon made its national advertising debut in the $1 billion dollar powdered soft drink market this week, leading up to Memorial Day. The multimedia campaign, with a peak season budget of $4 million to $5 million, was developed by Roth Partners, a New York-based brand communications firm.

True Lemon, created by Baltimore-based True Citrus, is made with all natural ingredients and real flavor from real fruit and is positioned as a competitor to products such as Crystal Light. The brand’s target audience is active, health conscious women ages 25-54.

“Drinking water is part of a smart healthy lifestyle. Flavoring water artificially defeats the purpose,” said Rick Roth, CEO and Founder of Roth Partners. “It’s a classic David and Goliath story and True Lemon is a brand with a ‘true’ right to challenge established market leaders.”

Full Article @ TSR

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censored-oreo-breastfeeding-nipple-ad1

South Korean Oreo Breastfeeding Ad

Scratch that kid-friendly vibe you’ve been accustomed to from OREO. A recent ad emerging from South Korea pictures a young baby getting breastfed, mother’s nipple exposed, and OREO cookie in hand. Best of all, the slogan for the ad is: “Milk’s favorite cookie.” Even more best of all, check out the kid’s sly look at the camera. He knows what’s going on

Full Article @ FB

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