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Product Launch: Sabra’s New Zesty 3-Pepper with Red Beans Hummus






Limited Edition Hummus Flavor Released Just in Time for Fall


CHESTERFIELD COUNTY, Va., Oct. 12, 2016 /PRNewswire/ -- Sabra Dipping Company announced today that it is adding a little heat to the fall season by introducing a new limited edition flavor to its hummus product portfolio, Zesty 3-Pepper Chili with Red Beans.

"Consumers have really enjoyed our limited edition offerings in the past and we are thrilled to introduce Zesty 3-Pepper Chili with Red Beans Hummus today," said Eric Greifenberger, director of marketing at Sabra.  "All Sabra innovation starts with consumer insights.  We asked consumers to choose this fall's limited edition variety out of six different choices, and Zesty 3-Pepper Chili with Red Beans was the winner. Some of our LTOs, such as Caramelized Onion with Smoked Paprika hummus have become part of our regular line so we can't wait to listen to consumer feedback on this – we are definitely looking forward to consumers reaching out to us after they give it a try!"


Zesty 3-Pepper Chili with Red Beans Hummus is a limited edition flavor that has bits of red beans mixed with red and green bell peppers and just the right amount of jalapenos to give its unique flavor.

Zesty 3-Pepper Chili with Red Beans Hummus is launching in October and will be available in the deli section of grocery stores and supermarkets nationwide.  The limited edition flavor is Non-GMO certified and gluten-free.  The suggested retail price is $3.99 for a 10-ounce container.  Learn more at http://www.sabra.com/hummus.html



About Sabra Dipping Company, LLC

Sabra Dipping Company, LLC is the leader in the refrigerated dips and spreads category and producer of America's top-selling hummus. Sabra's award-winning products offer consumers fresh new ways of eating and connecting and include more than a dozen flavors of hummus and a wide range of refrigerated dips and spreads including salsa, guacamole and Greek yogurt dip.  Sabra's range of offerings includes items that are non-GMO, vegetarian, gluten-free, kosher and vegan and can be found nationwide in club stores, supermarkets, specialty retailers and through food service.   Sabra operates a gold LEED certified factory in Virginia. Find Sabra at www.sabra.com, www.facebook.com/sabra and @Sabra on Twitter and Instagram.

Sabra Dipping Company was formed as a U.S./Canadian joint venture between Strauss Group and PepsiCo. The Sabra joint venture draws on both Frito-Lay, a division of PepsiCo, and Strauss Group's expertise to continue building this growing business.








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