As we planned an inner beauty brand called ‘24 O’clock’, we have developed a branding system
with the core value that this brand wants to convey to be effectively dissolved in the package design.
24 O’clock means ‘midnight’ which is the boundary between today and tomorrow.
24 O’clock, located at the border of the finish and the start, will be with you every moment.
Kingsmen l BX Lab.
The name Kingsmen originates from the words, king’s men. It is synonymous with quality
service. It was first created, recognizing the client as somebody important, served by men
with commitment and integrity. Because manpower is the main driving force for the company,
the name Kingsmen is the single-most important element in our corporate signature.