Tag Archives: 2020


Bar Spotlight: KIND Launches KIND® Energy


KIND embarks on mission to educate people about the ingredients and proper eating occasion of energy bars

NEW YORK, Oct. 27, 2020 /PRNewswire/ -- In a move consistent with a history of disrupting categories, KIND Healthy Snacks (KIND) today elevates the energy bar category with the release of KIND® Energy: a bar that provides sustained energy from whole grains. The product line's first ingredient, oats, contributes complex carbohydrates – the preferred nutrient for sustained energy. Each bar also contains 35% less sugar than the top-selling energy bar. KIND Energy is set to reinvent a category that frequently contains higher amounts of sugars along with protein powders or artificial sweeteners.

"Since day one, KIND has been committed to balancing health and taste and adhering to our KIND Promise to craft snacks with a nutritionally dense first ingredient," says Daniel Lubetzky, Founder & Executive Chairman of KIND. "KIND Energy honors this promise and is consistent with how we've always entered categories – with an eye toward disruption and a goal of elevating people's overall experience."

With the introduction of KIND Energy, KIND is embarking on a mission to educate people on the proper time to consume energy bars – as opposed to snack bars that tide you over between meals. According to third party study, 75% of respondents eat the top-selling energy bar before activities like relaxing at home, sitting at their desk, or running errands.1 Given that energy bars are typically higher in calories, larger in size, or higher in carbohydrates, they should be eaten before physical activity.

"Energy bars are typically higher in calories, carbohydrates and sugar and should not be eaten before being sedentary as your body won't be challenged to metabolize the energy efficiently," says Stephanie Csaszar, MS, RD and Nutrition Expert at KIND. "While KIND Energy has 35% less sugar than the top-selling energy bar, it should still be eaten before physical activity for this reason. An ideal snack for when you're less active is our KIND® Dark Chocolate Nuts & Sea Salt bar which leads with heart-healthy almonds and contains only 5 grams of sugar."

As part of this launch, KIND is introducing the KIND Energy Pledge: a commitment to eat energy bars only before physical activity. When individuals sign the pledge, they will be asked to submit a photo or a receipt of an energy bar purchase (either KIND Energy or any other energy bar on the market). The first 1,000 individuals to sign the pledge will receive $100 to use towards a future fitness-related expense.

The KIND Energy Pledge is supported by more than a dozen nutrition and fitness experts including renowned sports dietitians, personal trainers, exercise physiologists and fitness group instructors.  "Energy bars should not be treated as regular snacks because of their distinct nutritional profile," says Leslie Bonci, MPH, RDN, CSSD, LDN, Kansas City Chiefs Dietitian and Owner of Active Eating Advice, Inc. "The higher carbohydrate content is meant to help your body utilize the energy most efficiently to optimize performance, not to sit around."

KIND Energy delivers 100% whole grains from oats, quinoa, buckwheat, amaranth and millet and 10 grams of protein. It's available at www.kindsnacks.com and retailers nationwide, with a suggested retail price of $1.39-$1.69 per bar.

About KIND Healthy Snacks
About KIND Healthy Snacks Since 2004, KIND has been on a mission to create a kinder and healthier world – one snack and one act at a time. Its iconic KIND® bars – made with real, recognizable ingredients – sparked the growth of an entirely new healthy snacking category. Today, KIND has a family of more than 80 snacks that offer solutions for a variety of occasions. All of KIND's products lead with a nutrient-dense first ingredient – whole nuts, whole grains or whole fruit – and do not contain genetically engineered ingredients, sugar alcohols or artificial sweeteners.

Inspired by the belief that acts of kindness can be a transformative force for good, both the KIND brand and The KIND Foundation seek to inspire kindness and empathy.

KIND is majority founder- and team-owned, and every full-time team member has a stake in the company. To learn more about KIND, visit kindsnacks.com.

1Based on a 2020 online national survey of 502 energy bar users; the study was supported by KIND.

SOURCE KIND Healthy Snacks

KIND Healthy Snacks KIND Energy Bars





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Snack Spotlight: V-planet adds plant-based treat and chews for pets and parents



Vegan breathbones and wiggle biscuits provide flavor, variety and nutrition that helps dogs around the world live fuller, healthier lives

SAN FRANCISCO, Oct. 27, 2020 /PRNewswire/ -- V-planet, a leading international vegan dog food company committed to providing 100% plant-based products, now offers its line of nutritious and delicious vegan dog treats for customers and their canine companions in 11 countries around the world.

V-planet's naturally flavored plant-powered breathbones chews and wiggle biscuits treats are now available for dogs and their pet parents in Canada, Australia, Hong Kong, Israel, Japan, Korea, Lebanon, New Zealand, Panama, Singapore and Thailand.

"Our cruelty-free vegan kibble provides dogs with a complete balanced diet, and now breathbones and wiggle biscuits give them plant-based variety and supplemental nutrients, including antioxidants, vitamins, healthy fats, potassium and more," said Lindsay Rubin, vice president of v-planet. "We're committed to giving our customers a full range of options so they can help their pet friends stay healthy, active and happy."

Breathbones are hard chews that assist with dogs' dental health and promote fresher breath. They are available in two sizes so all dogs can enjoy them safely. Wiggle biscuits, available in peanut butter and blueberry flavors, are USDA organic crunchy treats packed with superfoods that even picky pooches love. Both products are made in the United States using natural ingredients and are 100% free of wheat, corn, soy, gluten and animal products.

"V-planet's distributors are all seeing demand for more plant-based, cruelty-free and sustainable pet products rising," Rubin said. "We're continually working with them to grow and achieve long-term success so they can continue meeting the needs of their customers and their pets."

V-planet is the international brand of v-dog, a family-owned vegan dog food business based in San Francisco that has been a favorite of pets and their people for 15 years.

To learn more about international distribution opportunities or the benefits of plant-based food for your dog's diet, visit https://v-planet.com.

About v-planet
V-planet, committed to providing 100 percent vegan products for dogs around the world, is the international brand of U.S.-based v-dog. Since 2005, v-dog has seen dogs of all shapes and sizes thrive on our nutritionally complete plant-based kibble. We are a vegan owned and operated family business with high quality standards and zero product recalls to date. Based in beautiful San Francisco, California, our team is made up of animal lovers with fur babies of our own. We work each day to ensure you and your dogs are happy and that our products are providing them with the ultimate source of nutrition and happiness. For more information about international distribution, visit v-planet.com.


V-planet introduces its plant-powered wiggle biscuit dog treats and breathbones chews in 11 international markets.

V-planet introduces its plant-powered wiggle biscuit dog treats and breathbones chews in 11 international markets.







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Drink Spotlight: HidrateSpark Launches Zero Calorie Electrolyte Supplements in Three Flavors


The company that invented the world's smartest water bottle introduces the next wave in hydration to help increase daily water consumption

MINNEAPOLIS, Oct. 27, 2020 /PRNewswire/ -- HidrateSpark, a pioneer in monitoring daily hydration  and wellness habits, introduced Wave today, a full range of sugar-free and zero calorie electrolyte supplement powders designed to maintain hydration throughout a healthy lifestyle. With a blend of six key electrolytes, vitamins and minerals, Wave is available in three refreshing flavors. Wave is the perfect companion to HidrateSpark's smart water bottles to boost healthy hydration habits and help keep consumers daily hydration goals on track. The product is made in the USA and shipped in a recyclable container that comes with a free reusable travel canister on first purchase -- both designed to help save the planet from plastic waste.

Made with clean premium ingredients including pink himilayan sea salt, Wave's blend of electrolytes includes sodium potassium, calcium, phosphorus, chloride, magnesium as well as bonus vitamins and minerals, including vitamin C, vitamin B3, vitamin B12 and zinc. Flavors include lemon, strawberry and pink lemonade.

"For years, our customers have repeatedly asked us to offer healthy and flavorful supplements to add to their HidrateSpark water bottles and after much research and development, we are very excited to introduce Wave by HidrateSpark," said Coleman Iverson, Co-CEO of HidrateSpark. "It was critically important to not only develop a great tasting supplement but also a product that is a healthier alternative to what's on the market today and one that is also sustainable and produces less packaging waste than the alternatives."

Wave's smaller recyclable containers and free reusable travel canister allows for less plastic waste than single use plastic bottled sports drinks and other non-recyclable individually packaged electrolyte powders. Wave's reusable travel canister, free with first purchase, holds up to two servings and fits on your keychain. It is made from aluminum, which is also recyclable.

Each Wave electrolyte powder container contains 32 servings with an MSRP of $37.49. HidrateSpark will also offer Wave at a discounted monthly subscription member price of $29.99. Customers can purchase additional travel canisters at $4.99 each. Wave is available for purchase online at  www.hidratespark.com/products/wave-flavored-electrolyte-powder.

Stay tuned for new product innovations coming soon to the Wave by HidrateSpark supplement line. To join HidrateSpark's community of wellness-minded individuals, find HidrateSpark at www.hidratespark.com or on social @HidrateSpark.







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Packaging Spotlight: Ka-Pop Snacks Unveils New Updated Look and Packaging


ERIE, Colo., Oct. 27, 2020 /PRNewswire/ -- Ka-Pop! Snacks, the makers of sorghum-based chips and puffs, is pleased to announce fresh new packaging. The new-look reflects the company's continued commitment to healthy eating, a clean label, and the joy of snacking for all.  This bold, heroic new look is sure to pop off shelves – a critical part of the design strategy considering new COVID-19 shopping behaviors.

Dustin Finkel, Founder and CEO of Ka-Pop! Snacks said, "As the only 100% sorghum chip on the market, we've always wanted to emphasize this SUPER Grain's power through our superhero-themed branding. This revamp is much more than changing a few colors and copy; it's about breaking through at shelf and better telling our incredible taste & health stories. We want to disrupt the category with our unbelievably delicious chips and puffs." Adding, "The new packaging reinforces our belief that healthy snacks don't have to be boring!"

"Too often, snack brands in the natural set come across as serious and raise questions around taste. In conventional snacking, it's always a party, but junk food abounds. Ka-Pop! Snacks has challenged both categories through junkless products with all the taste and joy of snacking," said Andy Yates, Creative Director of Stone Strategy and Design, the design agency behind the new packaging. "We wanted to create a design system that celebrated their competitive advantage to truly be the best of both worlds.  This design invites consumers to Indulge Fearlessly through bright colors, explosive flavor, and a clear promise."

Following Ka-Pop!'s appearance on ABC's hit television show Shark Tank earlier this year, and the launch of their puffs platform, the brand has seen exponential expansion across all channels. To ensure success in new conventional retail locations, the brand has invested in packaging design to drive continued velocity acceleration despite the pandemic's impact on how consumers are shopping in-store. Their new packaging is sure to disrupt the shelves while inviting everyone to snack heroically!

The new packaging can be found on shelves in select Kroger and Wegmans stores starting in November and is starting to ship now on Amazon and kapopsnacks.com. To stay up to date on other news and information from Ka-Pop! Snacks make sure to follow them on Instagram @kapop_snacks.

About Ka-Pop! Snacks 
Ka-Pop! Snacks is an Erie, Colorado-based 'good-for-you' snack company that creates products based on the highest quality and nutritious ingredients. After years of running major successful international brands, industry leader, and Natural Products Entrepreneur Dustin Finkel created Ka-Pop! Chips. Finkel's mission is to always create tasty, nutritious, and satisfying products that are 100% natural, non-GMO, and allergen-free, BUT NOT Taste-Free! For more information, visit www.kapopsnacks.com.

About Stone Strategy & Design

Stone is a multi-disciplinary brand and creative strategy studio in Golden, Colorado. Independently owned, they weave together expertise supporting both large established brands with emerging, challenger start-ups.


Ka-Pop! Snacks

Ka-Pop! Snacks



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Snack Spotlight: Undercover Launches Extraordinary New Holiday Flavors


Chocolate Crispy Quinoa Snack Indulgence Now Available In Festive Dark Chocolate + Peppermint and Milk Chocolate + Peppermint

EAST HANOVER, N.J., Oct. 26, 2020 /PRNewswire/ -- Undercover Snacks, the manufacturers of incredible chocolate snacks that are secretly better for you, welcomes the holiday season with the launch of two brand new limited-edition seasonal flavors: Dark Chocolate + Peppermint and Milk Chocolate + Peppermint. Gluten-free and allergen-friendly, these specially crafted flavors perfectly marry premium chocolate and crushed peppermint with Undercover Snacks' signature crunch. Packaged in 2 oz. bags for $3.99 SRP, both flavors are available for purchase starting today at UndercoverSnacks.com, Amazon, and in participating retail locations.

Arriving on the heels of the company's first-ever seasonal flavor introduced last month (Dark Chocolate + Pumpkin Spice), Undercover Snacks' Dark Chocolate + Peppermint and Milk Chocolate + Peppermint combine crispy quinoa and peppermint for a delicious, lower sugar calorie snack -- the ultimate guilt-free holiday delight, and a refreshing new option for holiday entertaining.

"This is a great way to wow your guests this season, and start a new tradition," said Diana Levy, Founder and CEO of Undercover Snacks.  "Packed with protein, fiber and nutrients, and made with healthy, simple ingredients, these two peppermint-flavored additions can be enjoyed by snackers everywhere looking for a better-for-you indulgence!"

Originally created as a lighter way to enjoy premium chocolate and as a safe-snacking option for people with food sensitivities, all Undercover Snacks' products are allergy-friendly and free from wheat, peanuts, tree nuts, eggs, soybeans, fish, shellfish, sesame and poppy seeds. The snacks are also certified gluten-free, peanut/tree nut-free, Non-GMO, Rainforest Alliance Certified, OU Kosher and Halal Certified.

Undercover Snacks are made in the company's SQF-3 certified facility and held to an elite standard for food safety and quality. All snacks are currently sold on Amazon, the company's website, and in a rapidly expanding number of grocery, specialty & independent food stores nationwide. For additional information about Undercover, please visit undercoversnacks.com and follow @undercoversnacks.

About Undercover Snacks:
Undercover Snacks is a covert operation, crafting delicious chocolate snacks that are secretly better for you. Satisfying even the truest chocoholics, Undercover Snacks offer tasty, guilt-free, gluten-free and allergen-friendly treats with superfood protein and lower sugar and calories. The WBENC-certified woman-owned company launched in 2017 as CEO & Founder Diana Levy's innovative solution for her own healthier chocolate cravings, and those of her daughters diagnosed with Celiac Disease. Undercover Snacks are safely made in the company's own custom-engineered, SQF-3 certified chocolate factory located on-site at Undercover HQ in East Hanover, New Jersey. Find its three new holiday flavors, and six everyday flavors of chocolate crispy quinoa Undercover Snacks, including the Good Housekeeping Healthy Snack Award-winning Dark Chocolate + Sea Salt and the NEXTY Award-winning Dark Chocolate + Pomegranate, in over 4,000 stores, on Amazon and at UndercoverSnacks.com.



Chocolate Crispy Quinoa Snack Indulgence Now Available In Festive Dark Chocolate + Peppermint and Milk Chocolate + Peppermint

Chocolate Crispy Quinoa Snack Indulgence Now Available In Festive Dark Chocolate + Peppermint and Milk Chocolate + Peppermint






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Supplement Spotlight: Laird Superfood Introduces Its RENEW Plant-Based Protein Powder to the Company’s Expanding Product Lineup


- RENEW Plant-Based Protein combines nourishing seed protein and functional mushrooms -

SISTERS, Ore., Oct. 22, 2020 /PRNewswire/ -- Laird Superfood (NYSE American: LSF) is continuing its focus on plant-based superfood products with the introduction of its RENEW Plant-Based Protein powder. Laird Superfood's RENEW Plant-Based Protein features 19 grams of plant-based protein plus 9 naturally occurring essential amino acids. It has no rice or pea protein, or preservatives.

"We set out to create an effective plant-based protein powder that is easier on the digestive system than the ones currently in the market," said Paul Hodge, CEO and co-founder of Laird Superfood. "At the same time, we wanted to develop a plant-based protein powder that has all nine essential aminos that our bodies don't produce, so we got to work on a product that we believe is the ultimate plant-based protein - made from a blend of seed proteins and functional mushrooms. It's a perfect, complementary addition to Laird Superfood's line-up of plant-based coffee creamers, hydration products, beverage enhancing supplements, roasted and instant coffees, teas and hot chocolate, and harvest snacks."

With the combined real ingredients of Hemp Seed Protein, Pumpkin, and Sacha Inchi Seed Protein, with a blend of Functional Mushroom extracts, the RENEW Plant-Based Protein aims to keep consumers nourished, charged and energized.

Plant-Based Protein Ingredients:

  • Organic Sacha Inchi Seed Protein – this power-packed seed is a complete protein offering all 9 essential amino acids.
  • Organic Hemp Seed Protein – with 20 amino acids including the 9-essential amino acids -- the building blocks of protein, making it a must-have ingredient in any plant-based protein powder.
  • Organic Cranberry Seed Protein – boasts 16 essential amino acids with a tart flavor profile.
  • Organic Unroasted Pumpkin Seed Protein – also known as "pepitas."

Functional Mushroom Extracts Included:

  • Organic Maitake – Maitake means Dancing mushroom in Japanese and is considered an adaptogen. It may help maintain the immune system and has been used for hundreds of years in Eastern cuisine and medicine for its support of overall health and vitality.
  • Organic Lion's Mane – An edible mushroom native to North America, Europe and Asia. It has been traditionally used in Chinese and Japanese medicine for its cognitive support. Clinical studies report that regular consumption of Lion's Mane may support nerve and brain health. Beta-glucans, like the ones in Lion's Mane, have been studied for their effect on immune and overall wellness.
  • Organic Chaga – Considered the "King of Mushrooms," Chaga has been referred to as "Chaga Gold" for its valuable properties. Studied for its support of the immune system, Chaga is a "go-to" for overall well-being.
  • Organic Cordyceps – Considered the "fountain of youth" in the mushroom kingdom, Cordyceps have been used for centuries in Eastern Medicine to support overall health and vitality. Emerging science reports that Cordyceps may support exercise endurance and performance.

Other ingredients included in Laird Superfood's RENEW Plant-Based Protein are yellow chlorella (a type of algae), organic coconut sugar, organic ceylon cinnamon, and freeze-dried coconut water.

Laird Superfood's RENEW Plant-Based Protein is available at lairdsuperfood.com for $29.95 for a 1 lb bag.

About Laird Superfood
Laird Superfood, Inc., creates award-winning, plant-based superfood products that are both delicious and functional. Known for its highly popular coffee creamers, hydration products, beverage enhancing supplements, roasted and instant coffees, teas, hot chocolate and harvest snacks, the Company's products are designed to enhance your daily ritual and keep consumers fueled naturally throughout the day. The Company was co-founded in 2015 by the world's most prolific big-wave surfer, Laird Hamilton. Laird Superfood's offerings are environmentally conscientious, responsibly tested, and made with real ingredients. Shop all products online at lairdsuperfood.com and join the Laird Superfood community on social media for the latest news and daily doses of inspiration.

SOURCE Laird Superfood


RENEW Plant-Based Protein Powder

RENEW Plant-Based Protein Powder




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Sauce Spotlight: Get Ready, Sauce Fans! Chick-fil-A® Sauce Favorites Coming to Select Retailers Nationwide



100% of Chick-fil-A, Inc. profits from third-party retail sales will support Team Member Scholarships

ATLANTA, Oct. 22, 2020 /PRNewswire/ -- Chick-fil-A® announced today that bottles of its signature sauces will soon be available for purchase at retailers nationwide, with 100% of the royalties Chick-fil-A, Inc. receives from third-party retail sales supporting scholarships for Chick-fil-A restaurant Team Members. Starting mid-November, customers will be able to purchase 16-ounce bottles of the company's signature Chick-fil-A and Polynesian Sauces at participating retailers, including Publix, Kroger, Walmart and Winn-Dixie stores in Alabama, Florida, Georgia, Louisiana and Mississippi, with a nationwide rollout scheduled for early 2021.

Retail sales of the 16-ounce bottled sauces start around $3.49, and customers are encouraged to check with their local retailer on availability. With every retail store purchase of a 16-ounce bottled sauce, all royalties Chick-fil-A, Inc. receives will be donated to the Chick-fil-A Remarkable Futures™ Scholarship Initiative. Since 1970, Chick-fil-A has helped nearly 60,000 Team Members pay for their education through a total investment of $92 million in scholarships, with $17 million in scholarships being awarded to 6,700 restaurant Team Members in 47 states and Canada just this year.

"Chick-fil-A Sauce and Polynesian Sauce were offered as part of a pilot program in select Florida retailers earlier this year, and we're excited to expand availability of our two most beloved sauces across the country," said L.J. Yankosky, senior director of Innovation & New Ventures at Chick-fil-A. "Restaurant Team Members go above and beyond every day to care for our guests and the communities they serve. We're thrilled that every 16-ounce bottled sauce purchased from a participating retailer will help provide additional scholarship opportunities to Team Members, who are a key ingredient to our restaurant experience."

In addition to offering the bottled sauces at select retailers, 8-ounce bottles of signature Chick-fil-A sauces are available for purchase at participating restaurants.* Bottled sauce gift sets are also available at select restaurants, while supplies last. Customers should check the Chick-fil-A App or contact their local Chick-fil-A restaurant to confirm availability.

Bottled sauces are available alongside other Chick-fil-A menu items under the Chick-fil-A Safe Service guidelines, which remain a top priority at restaurants as the holidays approach. The brand is committed to providing the high-quality food and service guests have come to know and expect from Chick-fil-A, while working to ensure the health and well-being of Operators, Team Members and guests. For more information on the Chick-fil-A Safe Service standards, visit chick-fil-a.com/covid.

To learn more about Chick-fil-A and read stories about the company's food, people and customers across the country, visit thechickenwire.chick-fil-a.com.

About Chick-fil-A, Inc. 
Atlanta-based Chick-fil-A, Inc. is a family owned and privately held restaurant company founded in 1967 by S. Truett Cathy. Devoted to serving the local communities in which its franchised restaurants operate, and known for its original chicken sandwich, Chick-fil-A serves freshly prepared food in more than 2,600 restaurants in 47 states, Washington, D.C., and Canada.

A leader in customer service satisfaction, Chick-fil-A was named top fast food restaurant in Newsweek's 2019 America's Best Customer Service report and received several honors in QSR's 2019 Reader's Choice Awards, including "The Most Respected Quick-Service Brand" and "Best Brand for Overall Experience". Additionally, Glassdoor named Chick-fil-A one of the top 100 best places to work in 2020. More information on Chick-fil-A is available at www.chick-fil-a.com.

* Proceeds from 8-ounce bottled sauces go back to the individual restaurants from which they are sold. Each Chick-fil-A restaurant is individually owned and operated, and it is up to the franchise Operator to determine the most impactful way to give back to their local communities.

SOURCE Chick-fil-A, Inc.


Chick-fil-A Launches Signature Sauces in Retail Locations Nationwide

Chick-fil-A Launches Signature Sauces in Retail Locations Nationwide


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Bar Spotlight: Cerebelly, The Science-Backed Children’s Food Brand Launches Smart Bars


The first children's food created by a neurosurgeon enters a new category of products with Entertainment One (eOne)'s beloved preschool brand, Peppa Pig

NEW YORK, Oct. 19, 2020 /PRNewswire/ -- Cerebelly, the brain-focused children's food brand created by a neurosurgeon to deliver age-optimized nutrients for early brain development, announced today the brand's first category expansion with the launch of Cerebelly x Peppa Pig Smart Bars, in collaboration with Entertainment One (eOne)'s cherished animated children's series, Peppa Pig. The newest product innovation for the brand best known for their brain-supporting, veggie-first pouches, with a pouch sold every 15 seconds, the Peppa Pig Smart Bars further Cerebelly's mission of making the highest quality, science-backed food accessible for all children, and will debut in all Whole Foods markets nationwide in addition to Cerebelly.com to coincide with the brand's site relaunch.

Cerebelly's product expansion and rapidly growing retail presence -- with a retail footprint of 4,500 stores across the U.S. in one year since launch -- showcase how parents are continuing to rethink the way they nourish their children, prioritizing clean, value-added ingredients, science-backed nutrition, and sourcing transparency. The Cerebelly x Peppa Pig Smart Bars will be available in two delicious flavors that kids will love, Blueberry Banana Sweet Potato and Carrot Raisin, each containing 10-12 brain-supporting nutrients that parents have come to expect from Cerebelly, with 10% or more of a child's recommended daily value.  In addition, each bar has ZERO grams of added sugar, and 3g of protein in each bar - compared to leading competitors on the market which offer only 0-3 nutrients.

Co-founded by a practicing neurosurgeon with a PhD in developmental neurobiology from Stanford, and mother of three, Dr. Teresa Purzner, MD, PhD, understands the critical importance of early childhood brain development. Cerebelly was developed based on decades of research that targets various regions of the brain in early child development with nutrients that support seeing, hearing, memory, attention, social awareness and much more. Each nutrient was carefully selected to support multiple areas of the brain as it develops so rapidly in the early years.

"We initially launched Cerebelly with a focus on pouches so we could confidently cover the critical window of brain development that happens in the first three years of life. While we're always innovating our pouches, I realized that as kids grow up, they will need a new format to continue benefiting from Cerebelly --something portable and accessible to their more refined palates. These Smart Bars were the perfect next step," said Dr. Teresa Purzner, Co-Founder and Chief Science Officer of Cerebelly. "Kids are used to eating bars, but ones that are low sugar, vegetable heavy and packed with hard-to-get brain-supporting nutrients are hard to come by. Ours are allergen free, school safe and so tasty for even the pickiest eaters."

"Supporting our Peppa Pig fans growing up as they embark on everyday new adventures, helping to create everlasting childhood memories is at our core," said Jamie Epstein, eOne Director of Marketing - North America, Family Brands. "We're thrilled to join Cerebelly on their newest journey teaching nutrition through education for preschoolers and their parents with the launch of Cerebelly x Peppa Pig Smart Bars. We can't think of a better partner, whose mission aligns with ours of giving children the best possible start in life."

Cerebelly's founding belief is that every child deserves the opportunity to reach their full potential. The brand has committed to donating a portion of every smart bar production run to Baby2Baby, as part of their ongoing mission to fight for the health and well-being of all children.

Using the same robust processes to ensure the highest possible quality for its products, the smart bars have also received the Clean Label Project Purity Award, an honor only bestowed after products are tested for over 400 contaminants and heavy metals and meet the organization's highest standard.

The special edition Peppa Pig Smart Bars will launch alongside two additional smart bar flavors, Strawberry Beet and Green Apple. All smart bar varieties contain organic whole grain oats, organic nutrient blends derived from spinach, broccoli, squash seed, cranberry, maitake mushroom, chlorella, sunflower seed and more, along with natural flavors, kale, organic beets, lemon juice and sea salt.

At Whole Foods, the Cerebelly x Peppa Pig Smart Bars will be priced at $4.99 for a variety box of five at Whole Foods. Additional smart bar flavors and subscriptions will be available on Cerebelly.com, ranging from $3.74 to $4.99 depending on quantities purchased.

Cerebelly is a brain-focused children's nutrition brand offering science-based, veggie-first baby foods that nourish specific regions of the brain based on a child's age and developmental milestones. Co-founded by neurosurgeon and PhD developmental neurobiologist Dr. Teresa Purzner, Cerebelly is committed to nourishing kids' minds and bodies to give them the best possible start in life, with science and transparency at its core. For more information, visit www.cerebelly.com and follow @eatcerebelly on Instagram.

Entertainment One Ltd. (eOne) is a talent-driven independent studio that specializes in the development, acquisition, production, financing, distribution and sales of entertainment content. As part of global play and entertainment company Hasbro, eOne's expertise spans across film, television and music production and sales; family programming, merchandising and licensing; digital content; and live entertainment. Through its extensive reach and scale, and a deep commitment to high-quality entertainment, eOne unlocks the power and value of creativity.

eOne brings to market both original and existing content, sourcing IP from Hasbro's portfolio of 1500+ brands, and through a diversified network of creative partners and eOne companies including: international feature film distribution company Sierra/Affinity; Amblin Partners with DreamWorks Studios, Participant Media, and Reliance Entertainment; Makeready with Brad Weston; unscripted television production companies Renegade 83, Daisybeck, Blackfin and Whizz Kid Entertainment; live entertainment leaders Round Room Live; world-class music companies Audio Network, Dualtone Music Group and Last Gang; and award-winning emerging content and technology studio Secret Location.

Hasbro is a global play and entertainment company committed to Creating the World's Best Play and Entertainment Experiences. From toys, games and consumer products to television, movies, digital gaming, live action, music, and virtual reality experiences, Hasbro connects to global audiences by bringing to life great innovations, stories and brands across established and inventive platforms.  Hasbro's iconic brands include NERF, MAGIC: THE GATHERING, MY LITTLE PONY, TRANSFORMERS, PLAY-DOH, MONOPOLY, BABY ALIVE, POWER RANGERS, PEPPA PIG and PJ MASKS, as well as premier partner brands.

Through its global entertainment studio, eOne, Hasbro is building its brands globally through great storytelling and content on all screens. Hasbro is committed to making the world a better place for all children and all families through corporate social responsibility and philanthropy. Hasbro ranked among the 2020 100 Best Corporate Citizens by 3BL Media and has been named one of the World's Most Ethical Companies® by Ethisphere Institute for the past nine years. We routinely share important business and brand updates on our Investor Relations website, Newsroom and social channels (@Hasbro on Twitter and Instagram.)






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The new vanilla extracts -- developed by vnlla’s parent company Symrise, a global supplier of fragrances and flavorings to the world’s top brands -- are sustainably sourced in Madagascar and extracted and bottled in the U.S. Seeing a need to create more possibilities for home and professional bakers craving unique ingredients, this new line of vanilla extracts delivers inspiration and unleashes creativity.

Food Spotlight: vnlla: A Baker’s Best Friend Reimagined


New Line of Vanilla Extracts is Anything but Ordinary, Unleashes Creativity in the Kitchen

TETERBORO, N.J., Oct. 19, 2020 /PRNewswire/ -- Home baking is having a moment and the vnlla Extract Co. (vnlla) is here to spice up everyone's culinary creations with its new line of vanilla extract products that includes Pure Vanilla Extract, Vanilla Extract +, Vanilla Extract + Lemon, Vanilla Extract + Orange, and Vanilla Extract + Spice. Launching this month exclusively on Amazon (affiliate) its new line of vanilla extracts takes a nearly 200-year-old concept and reimagines it by adding fruit and spice extracts and natural flavors to bring creativity to the kitchen like never before.

A vanilla product line like no other
The new vanilla extracts -- developed by vnlla's parent company Symrise, a global supplier of fragrances and flavorings to the world's top brands -- are sustainably sourced in Madagascar and extracted and bottled in the United States. Seeing a need to create more possibilities for home and professional bakers craving unique ingredients, this new line of vanilla extracts delivers inspiration and unleashes creativity.

"These extracts from vnlla Extract Co. are a game changer," said Sam Mason, chef and owner of Oddfellows Ice Cream in Brooklyn, New York. "As a pastry chef, vanilla is the go-to staple in my kitchen. If you've ever tasted our Oddfellows ice cream, you know we strive for creativity while at the same time improving on some of the classics. These bold new extract blends from vnlla incorporating lemon, orange and spice have inspired me to create new unique ice cream and dessert creations that I may not have thought of before. The profiles are exciting, and they accentuate my creations beautifully."

The vanilla extract line includes five products (see product sheet for more details):

  • Pure Vanilla Extract
    You can't get any purer than Pure Vanilla Extract from vnlla with its rich yet delicate, nuanced complexity. It starts with Bourbon vanilla beans grown and harvested by farmers in Madagascar, who carefully hand-pollinate each vanilla orchid. It is then extracted and bottled in the United States to capture the essence of each and every bean.
  • Vanilla Extract + 
    Each batch of vanilla extract can vary from year to year, farm to farm, region to region. Even the weather in Madagascar can affect the growing season and bean cultivation, sometimes causing large swings in vanilla bean pricing. That is why we created our Vanilla Extract +, a blend of our Pure Vanilla Extract with other natural flavors to always deliver that classic taste at a consistent price allowing you to unleash your creativity any time of year.
  • Vanilla Extract + Flavor Blends 
    You could say we let our creative juices flow when designing our Vanilla Extract + Flavor Blends. Each blend begins with vnlla Pure Vanilla Extract and inspires creativity in the kitchen. There really are no limits to what this reimagined ingredient can bring. Flavor variations include:
    • Vanilla Extract + Lemon: the essence of freshly squeezed lemon combined with creamy vanilla.
    • Vanilla Extract + Orange: a dynamic burst of sunny orange essence combined with sweet vanilla.
    • Vanilla Extract + Spice: a nostalgic blend of warm spices combined with creamy vanilla.

"We've been in the flavor business for 150 years and as home and professional chefs evolve, so must our ingredient options," said Paul Graham, president flavor division Symrise North America. "Vanilla evokes warm emotional connections and memories which is why baking became so therapeutic in 2020. By adding flavor blends like lemon, orange and spice, we're instantly elevating desserts and drinks providing endless possibilities. Our packaging also speaks volumes with our premium glass white bottle, bamboo cap and clear strip on the side to let you know when you're running low. In a sea of brown bottles vnlla certainly stands out."

Creating shared value
In 2006, Symrise became the first flavor company to have its own operations in Madagascar. From the outset, the company has been committed to working with the local farmers and their communities to establish a supply chain that creates shared value for everyone involved. By building direct partnerships with over 7,000 farmers, more than 40,000 people benefit directly or indirectly from Symrise's employment, education in sustainable farming, crop diversification efforts, youth schooling, and healthcare benefits.

The entire line of vanilla extracts from the vnlla Extract Co. is available through Amazon. vnlla Pure Vanilla Extract is available in 4-ounce, 8-ounce and 16-ounce bottles. vnlla Vanilla Extract +, Vanilla Extract + Lemon, Vanilla Extract + Orange and Vanilla Extract + Spice are all available in 4-ounce bottles.

About Symrise:
Symrise is a global supplier of fragrances, flavors, food, nutrition and cosmetic ingredients. Its clients include manufacturers of perfumes, cosmetics, food and beverages, pharmaceuticals and producers of nutritional supplements and pet food. Its sales of approximately € 3.4 billion in the 2019 fiscal year make Symrise a leading global provider. Headquartered in Holzminden, Germany, the Group is represented by more than 100 locations in Europe, Africa, the Middle East, Asia, the United States and Latin America. Symrise works with its clients to develop new ideas and market-ready concepts for products that form an integral part of everyday life. Economic success and corporate responsibility are inextricably linked as part of this process. Symrise – always inspiring more.

SOURCE Symrise Inc.



The new vanilla extracts -- developed by vnlla’s parent company Symrise, a global supplier of fragrances and flavorings to the world’s top brands -- are sustainably sourced in Madagascar and extracted and bottled in the United States. Seeing a need to create more possibilities for home and professional bakers craving unique ingredients, this new line of vanilla extracts delivers inspiration and unleashes creativity.

The new vanilla extracts -- developed by vnlla’s parent company Symrise, a global supplier of fragrances and flavorings to the world’s top brands -- are sustainably sourced in Madagascar and extracted and bottled in the United States. Seeing a need to create more possibilities for home and professional bakers craving unique ingredients, this new line of vanilla extracts delivers inspiration and unleashes creativity.




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Bulletproof unveils bold new packaging.

Packaging Spotlight: Bulletproof Unveils Bold New Packaging


Leading Health and Wellness Company Continues to Grow and Evolve

SEATTLE, Oct. 20, 2020 /PRNewswire/ -- Bulletproof 360, the lifestyle company widely known for innovative food, beverage and supplements that fuel human performance, announced today the release of bold new packaging across their entire portfolio and the launch of two new food and beverage offerings. Since the Company's launch in 2013, Bulletproof has been focused on developing integrated mind-body nutrition products that feature science-backed, high quality ingredients. Bulletproof has continuously prided itself on never cutting corners by having close partnerships with producers and manufacturers to maintain the highest standards, and offering products with no gluten, soy, artificial fillers or junk. From clean coffee, MCT oil, collagen protein to supplements, Bulletproof's products are designed to help consumers unleash their full potential.

New Packaging
Bulletproof just unveiled a bold new packaging design aimed at harmonizing the brand look and feel across the portfolio.  The new packaging design clearly highlights specific product benefits and its high-quality, science-backed ingredients which are keto-friendly.  The new look is modern and distinctive, with the strong Bulletproof orange logo badge complimenting bold angular sections of colors accenting the bottom half of each design.  The new packaging will help consumers better navigate the Bulletproof product portfolio, and as the brand invests in growth – attracting new health-minded consumers to the portfolio is key to that strategy.

The new packaging is currently rolling out on retail shelves and on the brand's ecommerce site, and already driving consumer excitement and enthusiasm.  Additionally, a new visual identity has been implemented on the brand website, social channels and digital communication which brings to life the brand elements in a striking and impactful way.  Consumers are welcoming the evolution of the brand with positive support and messages via strong online engagement.

"Our consumers view food and beverages as the fuel for their mind and body—so they can feel and perform their best each day.  Our new packaging really pops at shelf, with an emphasis on the brand logo and highlights the key product benefits to help guide our consumers in selecting the right product to support their healthy lifestyles," said Federico Troiani, Vice President of Growth for Bulletproof. "Our new packaging design not only drives the evolution of the Bulletproof brand, but also brings to life our brand promise of Nutrition Reimagined.  The brand has a distinctive view on ingredients and products that can help people tap into their potential just waiting to be activated with the right nutrients."

New Products
Expanding their food and beverage offerings, Bulletproof has launched two new product lines that include collagen protein for healthy skin, flexible joints and strong bones –plus MCT oil for sustained energy.

  • NEW Bulletproof Chocolate Dipped Collagen Protein Bars are a chocolatey, indulgent, delicious keto-friendly snack or dessert that consumers can feel good about eating whether at home or on-to-go. Each bar provides 7g Protein and just 1 gram of sugar. The bars are made with collagen protein from grass-fed cows to provide essential amino acids supporting healthy skin, flexible joints, and strong bones.  The bars are made with cashew butter and MCT oil, for sustained energy and quality fats to satisfy hunger. These new chocolate dipped bars come in three delicious flavors: Double Chocolate, Vanilla Cookie and Coconut.  Available now at local Whole Foods Market and coming soon to Bulletproof.com for $2.99/each.
  • NEW Bulletproof Cold Brew Latte in ready-to-drink cans provide you with whole body fuel and come in three crave-worthy flavors: Original, Dark Chocolate and Vanilla.  These are a great way to get your Bulletproof coffee benefits on the go without any prep.  Made with the same Bulletproof benefits you expect, including 0g sugar per serving, 8g of collagen protein to support healthy hair, skin & nails, grass-fed butter and MCT oil for sustained energy, and only 4g - 6g net carbs depending on the flavor. These new ready-to-drink cans are available in the refrigerated beverage section in a single can or in a 4-pack. Priced at $2.99 per can.

Bulletproof also recently announced the close of $13M in a new round of Growth Equity Investment, led by Beliv, Rocana Ventures and existing investors CAVU Venture Partners and Trinity Ventures.  Bulletproof plans to use the funding to expand its product offerings as well as reach a wider consumer audience to accelerate omnichannel growth.

Bulletproof products are sold in all major leading retailers nationwide, and online at Bulletproof.com and Amazon.com.

About Bulletproof
Bulletproof 360 is a leading health and wellness company offering integrated mind-body nutrition products designed to help consumers unleash their full potential. The Bulletproof portfolio offers a wide range of products ranging from clean coffee, MCT oil, collagen protein, snack bars to supplements. Founded in 2013, Bulletproof always uses the highest quality, science-backed, clean ingredients to create keto-friendly products. Bulletproof products are sold in leading retailers nationwide, as well as online at Bulletproof.com and Amazon.com. Additional information about the brand, products, recipes and more can be found at www.Bulletproof.com. Twitter: @bpnutrition 
Instagram: @bulletproof








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