Maker of the world's best-selling whey protein meets athlete needs with addition of great-tasting, convenient protein bars
DOWNERS GROVE, Ill., Oct. 4, 2016 /PRNewswire/ -- Sports nutrition leader Optimum Nutrition ("ON"), the makers of the world's most popular whey protein products, today announced the release of OPTI-BAR. The new assortment of great-tasting protein bars is a convenient, portable source of high quality protein, with three to five grams of sugar.
"Over thirty years, Optimum Nutrition has built a reputation for producing the highest quality products in the sports nutrition category," said Stuart Heflin, director of North American marketing for ON. "Fans of our brand turn to us for every use-occasion; from pre-workout to recovery to anytime energy. With the introduction of the OPTI-BAR – which meets ON's stringent standards for taste, texture and nutritional profile – athletes and fitness enthusiasts have a performance protein bar option from the brand that's earned their trust."
Each 60 gram OPTI-BAR contains 20 grams of high quality protein, which supports satiety and muscle recovery. One hundred percent of the protein comes from isolate sources – milk protein isolate and whey protein isolate. OPTI-BAR is an excellent source of fiber; each bar contains eight to ten grams. Each flavor of OPTI-BAR contains four grams or less of sugar.
"Optimum Nutrition knows what athletes want -- and we innovate to meet their needs," said Heflin. "Convenience is important, and bars are perfect for on-the-go snacking. And we know that our athletes seek a high protein, high fiber bar with exceptional taste without a lot of added sugar. That's exactly what we've delivered with OPTI-BAR."
OPTI-BAR is currently available in five on-trend flavors, including: Chocolate Brownie, Chocolate Chip Cookie Dough, Cookies 'N Cream, White Chocolate Raspberry and Cinnamon Pecan Roll.
OPTI-BAR is available wherever Optimum Nutrition products are sold, including sports nutrition retailers, gyms and online. For more information on Optimum Nutrition, OPTI-BAR, and other ON products, please visit www.optimumnutrition.com.
About Optimum Nutrition
Optimum Nutrition was established in 1986 to satisfy consumer demand for consistent quality in sports nutrition. The company is also known for anticipating ever-changing customer needs and meeting the demands of a dynamic market with innovative products. With five state-of-the-art manufacturing facilities based in the United States and in the United Kingdom, ON is the only sports nutrition company to manufacture items in every product category, including nutritional bars, protein powders, ready-to-drink shakes and beverages, energy products, multi-vitamins and other health & wellness items that support a healthy lifestyle. The brand's Gold Standard 100% Whey™ is universally recognized as one of the world's best-selling whey protein products. ON products can be found throughout the United States in close to 10,000 independent natural product and specialty retail stores, gyms, and fitness centers, and most online retailers. ON products are also sold in 130 countries around the world.