Supplement Spotlight: New Rainbow Light Vibrance premium multivitamin line launches; supports millennials’ on-the-go lifestyles

February 22, 2017
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Supplement Spotlight: New Rainbow Light Vibrance premium multivitamin line launches; supports millennials’ on-the-go lifestyles



Leading whole food-based vitamin brand introduces non-GMO project verified multivitamin line with research-based, targeted nutrition for Gen Yers

SUNRISE, Fla., Feb. 22, 2017 /PRNewswire/ -- Rainbow Light® (, the leading manufacturer and pioneer of whole food-based vitamins, today announced the launch of Rainbow Light Vibrance™ - a new premium line of non-GMO Project Verified multivitamins, specifically formulated with a foundation of organic fruits and vegetables to meet the unique health needs of millennials.

The new Rainbow Light Vibrance line was developed after the brand invested in extensive psychographic research of America's largest generation, recruiting a global market intelligence firm to conduct an exhaustive quantitative research study on millennials' lifestyles. This comprehensive research revealed the generational lifestyles that shape the way millennials live. Equipped with this granular data, the brand formulated Rainbow Light Vibrance to meet Gen Yers' unique nutritional supplementation needs.

"We discovered a number of factors that contribute to the way millennials live, which ultimately influence their nutritional needs for maintaining optimal health and wellness," states Michele McRae, BS, CN, senior director of research and development at Wellnext™, the parent company of Rainbow Light. "These insights enabled us to formulate targeted whole-food based multivitamins that address nutritional needs unique to millennials' lifestyles. Rainbow Light Vibrance provides custom-tailored nutritional blends of clinically researched ingredients that millennials need to meet the demands of life."

The Rainbow Light Vibrance line features eight different key multivitamins for Gen Y women, men, moms-to-be, and teens:

  • Women's Multivitamin plus Balance and Energy.
  • Women's Multivitamin plus Stress Support.
  • Men's Multivitamin plus Energy and Vitality.
  • Men's Multivitamin plus Stress Support.
  • Prenatal Multivitamin plus Energy Support.
  • Prenatal Multivitamin plus Immune Support.
  • Teen Girl's Multivitamin with Healthy Skin Support.
  • Young Men's Multivitamin with Healthy Skin Support.

Rainbow Light's focus on research, science, and innovation has pioneered the natural products space. Since its founding in 1981, the brand has developed such first-to-market supplements as the first whole food-based multivitamin (1984), the first whole food-based one-per-day multivitamin (1995), the first vitamins formulated with probiotics and enzymes (1995), and the first age-specific prenatal for moms mid 30s or older (2013). Today, it continues to lead the natural products space with the launch of Rainbow Light Vibrance.

The Rainbow Light name originates from its very first product—the superfood spirulina, a single-cell algae with soft cell walls, making it easy to digest. While testing spirulina's nutritional content with a microscope, the brand discovered it refracts a rainbow; each color identifying a different nutritional component. Inspired by nature, viewed through the lens of science, the Rainbow Light brand was born. Today, spirulina is a base ingredient found in most of Rainbow Light's scientifically developed formulas.

Rainbow Light ensures the integrity, quality, potency, and safety of all its ingredients and formulas via third-party testing, auditing, reporting, and certification. Its products contain no artificial preservatives, colors, flavors or sweeteners, and are vegetarian and allergen-free. From sourcing raw materials to production to finished goods testing, the brand maintains top quality assurance and control practices at every stage of its manufacturing.

The Rainbow Light Vibrance line is available for purchase online or at natural food stores and specialty retailers nationwide. For more information on Rainbow Light and their complete catalogue of products, visit

About Rainbow Light®
Rainbow Light is a leading manufacturer and pioneer of whole food-based vitamins. Each formulation is research-backed to deliver optimal health benefits with a customized blend of superfood concentrates, organic, non-GMO spirulina and herbal extracts. Plant enzymes, probiotics and botanicals are added to enhance digestion and nutrient absorption. Through the Rainbow Light 1% for Global Good donation program, every customer is a partner in ending under-nutrition. Each product sale helps provide life-changing prenatal supplements to mothers and babies around the world creating positive ripple effects for generations to come. Rainbow Light is a leader in environmental responsibility. Its 100% upcycled Eco Guard® packaging keeps millions of plastic bottles from oceans and natural habitats every year. To learn more, visit or follow the brand on Facebook (

About Wellnext
Headquartered in Sunrise, Florida, Wellnext LLC, family of brands delivers research-backed nutritional supplements for every consumer life stage. Anchor brands within the Wellnext portfolio include Nature's Products Inc. (NPI), a GMP-certified manufacturer with 30 years of leadership in supplement manufacturing, Rainbow Light®, Champion Performance®, and Natural Vitality®, among many other leading brands. Guided by three generations of family heritage, Wellnext is committed to the highest standards of corporate social responsibility, including product quality and purity testing, sustainability practices, and corporate giving programs, to help foster a vibrant state of health in families everywhere. For more information, visit

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SOURCE Rainbow Light

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