Superfood’s seedy charm

April 13, 2012 No Comments » Add Consumer Insight
Superfood’s seedy charm

QUINOA, the ancient crop of the Incas, is one of the hottest items on menus around town. It's a relative newcomer to Australian kitchens; we're still learning how to say it (keen-wah) and how to cook it. The good news is that this superfood is being grown in our backyard.

For thousands of years, quinoa was cultivated in the mountains of Bolivia, Peru, Ecuador and Chile. Discovering its nutritional value, scientists nominated it as an ideal food for space travel. First it appeared in health food shops and, as word spread, it moved into mainstream shops and cafes. The downside of its global popularity is that many of the locals in South America can no longer afford to eat it.

Full article @ Sydney Morning Herald