AUSTIN, Texas, Aug. 16, 2017 /PRNewswire/ -- After several months teasing that the brand would soon be available in off premise accounts, 2XL announced that it will be making its retail debut this month at Total Wine & More locations in Austin, Texas. The launch includes the buzzworthy premium distilled spirits, PinkKitty® and EasyRhino® Liqueurs with gender specific labels such as a 'Seductive' brand of herbal infused vodka based liqueurs.
"After a year of test marketing our brands, It is exciting that the demand for our breakthrough line of herb infused vodka based liqueur we moved way beyond e-commerce," said Robert Tushinsky, 2XL founder and CEO. "This new collaboration with Total Wine & More will make 2XL an even better option for customers looking to add a little more excitement in their lives with 'The Elixir of Passion.' We are thrilled to be working alongside the talented Total Wine & More team and look forward to building our retail presence here in Texas and soon in California, Colorado, Florida, New York and Hawaii."
Since launching in late 2016, 2XL's brands of herbal infused Vodka based liqueur, PinkKitty® and EasyRhino®, has been sold exclusively through e-commerce and only in Texas on premise accounts. However, talks of finally making the leap into off premise accounts came up after the company closed their first round of financing in June 2017. Each 750ml bottle contains 70 proof of herbal Infused vodka based liqueurs and promotes the drink as the "World's Most Seductive Herb Infused Vodka Based Liqueur."
"2XL Swagger is a differentiated product for not only the on-the-go millennial but for consumers of all ages," said Clayton Christopher, owner of ATX Wholesale Liquors. "It is a great example of a product that's showing good movement into off premise accounts in such a short period, and we are excited to collaborate with 2XL Swagger Brands to bring PinkKitty® and EasyRhino® Liqueurs in combination with retail accounts around Texas."
PinkKitty® and EasyRhino® Liqueur will be available starting July 2017 in limited quantities in Texas, California, Colorado, Florida, New York, New Jersey and Hawaii.
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