Soft Drink Spotlight: Pepsi True With Stevia

October 2, 2014 1 Comment » Add Consumer Insight
Soft Drink Spotlight: Pepsi True With Stevia

 

 

For more than two decades, PepsiCo Beverages has been on a transformative journey, expanding beyond its iconic soft drink brands to offer top-selling brands for every beverage occasion and every consumer lifestyle

And PepsiCo has done all this with its consumers in mind.

Gone are the days when consumers evaluated beverages solely on calories and taste. Today, a proliferation of beverage products provide consumers a wide range of choices that are driven by taste, sweeteners and calories.

Over the past six years, PepsiCo Beverages has introduced product innovations that demonstrate its commitment to calorie reduction and consumer choice:

2008:
Sobe Lifewater was the first enhanced water beverage in the United States to be naturally sweetened with stevia.

2008:
G2 offered the hydrating benefits of electrolytes with half the calories of Gatorade.

2009:
Tropicana introduced Trop50, a stevia-sweetened orange juice beverage with half the sugar and calories than regular orange juice.

2012:
Pepsi NEXT introduced in Australia and naturally sweetened with stevia to deliver 30% less sugar.

2012- 2013:
Mtn Dew Kickstart, Lipton Pure Leaf Not Too Sweet Tea and Starbucks Iced Coffee – lower calorie products – ranked among the most successful consumer packaged goods innovations in the United States.

And today, PepsiCo announced it is helping consumers get back to the fun and refreshing side of cola with the U.S. launch of Pepsi True.

Sweetened with real sugar and stevia leaf extract, Pepsi True has 30 percent less sugar than regular Pepsi and contains no high-fructose corn syrup or artificial sweeteners.

Pepsi True will launch exclusively on Amazon nationwide beginning in mid-October.

 

 

 

 

Company: Pepsico
Brand: Pepsi True
Slogan: Real Cola Taste. True Pepsi Fun.
Origin: USA
Category: Soft Drinks
Packaging: 10fl oz can
Claims: 30% less sugar than regular Pepsi, No High Fructose Corn Syrup or Artificial Sweeteners
Price: Coming Soon
Where to Buy: Sold Exclusively on Amazon
Website: PepsiCo.com

 

 

pepsi