Snack Spotlight: thinkThin® Puts a High Protein Twist on Classic Cake Flavors

October 20, 2017
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Snack Spotlight: thinkThin® Puts a High Protein Twist on Classic Cake Flavors



thinkThin® Unveils a Delicious, Fun Alternative to the Traditional Bar Shape at the National Association of Convenience Stores Show (NACS)

LOS ANGELES, Oct. 17, 2017 /PRNewswire/ -- Imagine if you could have the flavor of a rich chocolate cake with chocolate frosting, or a classic birthday cake topped with rainbow sprinkles, or even a red velvet cake covered in cream cheese flavored frosting, all with high protein and one gram of sugar.  thinkThin, a leader in protein bars and foods, today announced the launch of thinkThin Protein Cakes, its newest product line.  With 12 grams of protein and one gram of sugar, each package of thinkThin Protein Cakes contains two small round cakes with a decadent center, a creamy coating, and a chocolate drizzle or colorful sprinkles.

"Innovation in our category is so often guided by the traditional protein bar shape, and we wanted to break out of that mold," said Michele Kessler, CEO of thinkThin. "We wanted to offer a solution to bar fatigue with a unique product form and decadent flavor combinations while delivering on the nutritional profile that our consumers know and expect from us."

thinkThin Protein Cakes will be featured at the NACS show in Chicago and include three delicious flavors:

  • Chocolate Cake: A rich chocolate-flavored center with a chocolate coating that is drizzled with dark chocolate
  • Red Velvet: A rich chocolate-flavored center with a cream cheese flavored coating and sprinkles
  • Birthday Cake: A sweet vanilla-flavored center with a white frosting inspired coating and topped with sprinkles

Along with delivering on both elevated flavor and high protein, they are GMO free, gluten free and are crafted with no artificial flavors and using only plant-based colors.

To learn more about Protein Cakes, visit

About thinkThin® LLC
Since launching in 1999, thinkThin® LLC has been committed to making food that is as nutritious as it is delicious. From High Protein Bars that are certified gluten-free to Protein & Fiber Hot Oatmeal made from non-GMO ingredients, thinkThin® believes in using high quality ingredients that provide a good source of protein. thinkThin® has been recognized by media industry leaders such as The New York Times, Los Angeles Times and Forbes, as well as Entrepreneur Magazine, which named thinkThin® as one of the most innovative consumer brands. For more information, please visit


thinkThin's Protein Cakes (PRNewsfoto/thinkThin LLC)

thinkThin's Protein Cakes (PRNewsfoto/thinkThin LLC)



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