Snack Spotlight: Southern Recipe Small Batch Pork Rinds Debut Better-for-You Snack at Giant Eagle

December 7, 2017 No Comments » Add Consumer Insight
Snack Spotlight: Southern Recipe Small Batch Pork Rinds Debut Better-for-You Snack at Giant Eagle



Small Batch Craft Pork Rind Brand Expands Distribution of Its Innovative, Better-for-You Snack at Major Midwest Grocery Chain

Lima, Ohio – Southern Recipe Small Batch, an authentic, handcrafted, small batch pork rind snack, plans to deliver unique flavor to Giant Eagle consumers looking for a better-for-you alternative. At the end of October, shoppers throughout Pennsylvania, Ohio, West Virginia and Maryland can visit their local Giant Eagle to experience this snack that has been designed specifically for today’s millennial consumer. Featuring high quality ingredients reimagined with new flavors and a manufacturing process to produce one of the nation’s first lines of authentic small batch pork rinds, Southern Recipe Small Batch is of the quality shoppers expect from Giant Eagle stores at an SRP of $3.99 for each four ounce bag.

Launching into Giant Eagle stores is Southern Recipe Small Batch’s Sea Salt & Cracked Black Pepper, Korean Kimchi BBQ, Spicy Dill and Pineapple Ancho Chile flavors. The authentic recipe for Southern Recipe Small Batch pork rinds attains the texture and genuine small batch flavor consumers crave, with a fraction of the guilt. By popping each rind in heart-healthy sunflower oil and dusting it with bold spices and flavor blends, every four ounce bag of pork rinds offers a snack with the taste of indulgence and eight grams of protein. Southern Recipe Small Batch pork rinds are gluten free, low carb and promise big taste.

“We are excited to share our authentic, better-for-you pork rinds with our consumers East of the Mississippi,” shares Mark Singleton, VP of Marketing at Rudolph Foods. “Our different kind of rind has continued to excite consumers in the South. Now, we’re making this authentic, innovative-flavored snack more accessible in the Midwest. We’re excited to offer clean ingredients that are just naturally better-for-you to Giant Eagle customers.”

Southern Recipe Small Batch’s expansion speaks to the selective consumer, those currently driving food trends. Because such shoppers as those who frequent Harris Teeter markets are keenly focused on the statement their food is making, they are constantly searching for brands that speak to their values. Foods denoted as “small batch” suggest the product is made with care, attention and skill. This ultimately puts the power back into the consumer’s hands, as it gives them a reason to trust the brand. Southern Recipe Small Batch does just this, with an innovative approach to producing the favored snack of the South, the pork rind, with intentional ingredients and processes.

About Southern Recipe Small Batch:
Southern Recipe Small Batch, a division of Southern Recipe – “The tastiest crunch in the South” – is a small batch, handcrafted brand of pork rinds. Developed with the purpose of delivering iconic flavor in a nostalgic recipe, Southern Recipe Small Batch offers this traditionally indulgent Southern snack in four artisanal flavors that boast eight grams of protein and low carb and naturally gluten free. For additional information, please call 1-800-241-7675, or visit