Beau Casper Smart

Creative director and choreographer Beau Casper Smart joins Lay's in celebrating its new multidimensional potato snack, Poppables, by choreographing a custom dance routine during a launch event at Dylan's Candy Bar, Thursday, March 16, 2017 in New York. (Jason DeCrow/AP Images for AP Images for Lay's)

Creative director and choreographer Beau Casper Smart joins Lay’s in celebrating its new multidimensional potato snack, Poppables, by choreographing a custom dance routine during a launch event at Dylan’s Candy Bar, Thursday, March 16, 2017 in New York. (Jason DeCrow/AP Images for AP Images for Lay’s)

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