Snack Spotlight: Lay’s Launches Poppables

March 17, 2017 No Comments » Add Consumer Insight
Snack Spotlight: Lay’s  Launches Poppables

 

 

 

Choreographer Beau Casper Smart joins Poppables for a Pop-Inspired Dance Session to Debut the Latest Multi-dimensional Innovation

PLANO, Texas, March 17, 2017 /PRNewswire/ -- It's time to pop, pop, pop it! Lay's, America's favorite potato chip and one of the marquee brands from PepsiCo's Frito-Lay division, is giving consumers something new to enjoy. Surprise – it's not a potato chip!

Poppables – a new, delicious, multi-dimensional, light-textured potato snack – is packed with flavor and fun to eat. To launch the latest innovation from Lay's, Poppables hosted an exclusive event at Dylan's Candy Bar in New York City last night to celebrate all things that pop – including the most famous pop dance moves.

Actor, creative director and choreographer Beau Casper Smart shared an intimate look at the most iconic dance moves in pop culture, leaving guests equipped to pop it on the dance floor, in the car or in their very own homes.

"Poppables is more than just a delicious snack; it's about reminding our fans to enjoy lighthearted and fun moments," said Sarah Guzman, senior director of marketing, Frito-Lay North America. "From snack breaks at the office to dance parties in the living room, Poppables is the perfect pairing for all our fans' pop-worthy moments."

Poppables flavors include White Cheddar and Sea Salt and are now available nationwide in 5 oz. bags for a suggested retail price of $3.29 each and 2 oz. bags for a suggested retail price of $1.69. For more information please visit www.Poppables.com.

About Lay's
Lay's is one of the brands that makes up Frito-Lay North America, the $14 billion convenient foods business unit of PepsiCo (NYSE: PEP), which is headquartered in Purchase, NY. Learn more about Frito-Lay at the corporate website, http://www.fritolay.com, the Snack Chat blog, http://www.snacks.com and on Twitter at http://www.twitter.com/fritolay. Learn more about Lay's by visiting www.facebook.com/lays or on Twitter at www.twitter.com/lays. You can also follow Lay's on Instagram by visiting http://instagram.com/lays.

About PepsiCo
PepsiCo products are enjoyed by consumers one billion times a day in more than 200 countries and territories around the world. PepsiCo generated approximately $63 billion in net revenue in 2016, driven by a complementary food and beverage portfolio that includes Frito-Lay, Gatorade, Pepsi-Cola, Quaker and Tropicana. PepsiCo's product portfolio includes a wide range of enjoyable foods and beverages, including 22 brands that generate more than $1 billion each in estimated annual retail sales.

At the heart of PepsiCo is Performance with Purpose – our fundamental belief that the success of our company is inextricably linked to the sustainability of the world around. We believe that continuously improving the products we sell, operating responsibly to protect our planet and empowering people around the world is what enables PepsiCo to run a successful global company that creates long-term value for society and our shareholders. For more information, visit www.pepsico.com.

Follow PepsiCo:

 

 

Creative director and choreographer Beau Casper Smart scoops Lay's Poppables at Dylan's Candy Bar, Thursday, March 16, 2017 in New York. The event celebrated the new multidimensional potato snack, Poppables. (Jason DeCrow/AP Images for AP Images for Lay's)

Creative director and choreographer Beau Casper Smart scoops Lay's Poppables at Dylan's Candy Bar, Thursday, March 16, 2017 in New York. The event celebrated the new multidimensional potato snack, Poppables. (Jason DeCrow/AP Images for AP Images for Lay's)

Creative director and choreographer Beau Casper Smart joins Lay's in celebrating its new multidimensional potato snack, Poppables, by choreographing a custom dance routine during a launch event at Dylan's Candy Bar, Thursday, March 16, 2017 in New York. (Jason DeCrow/AP Images for AP Images for Lay's)

Creative director and choreographer Beau Casper Smart joins Lay's in celebrating its new multidimensional potato snack, Poppables, by choreographing a custom dance routine during a launch event at Dylan's Candy Bar, Thursday, March 16, 2017 in New York. (Jason DeCrow/AP Images for AP Images for Lay's)

 

pop