Snack Spotlight: FLYJOY Espresso Cacao Nib Endurance Snack Bar

October 13, 2014 No Comments » Add Consumer Insight
Snack Spotlight: FLYJOY  Espresso Cacao Nib Endurance Snack Bar

 

We can thank some perky little goats for our love of coffee—at least according to legend. Ages ago, in the Ethiopian highlands, a goatherd named Kaldi noticed that his goats wouldn’t sleep at night after munching on a particular tree. Kaldi told the abbot of the local monastery, so the abbot put some of its berries into a powerful drink. He found that it kept him alert through the evening prayers. So he shared it with his brothers in the monastery and the popularity of coffee spread.

Thankfully, you don’t have to wear a habit anymore to enjoy the energizing effects of coffee. Coffee also offers a host of health benefits, including fighting fatigue and boosting athletic performance. It also includes a boost of antioxidants, which help decrease inflammation after exercise.

Our Espresso Cacao FLYJOY is for serious coffee lovers! Finely ground espresso, chunks of real cacao and whole almonds are stirred into our classic base of creamy almond butter, ground flax, chia seeds and crunchy quinoa. Bold, smoky espresso and intense, chocolaty cacao are balanced by pieces of rich, toasted almond for a bar that tastes like it’s straight from the coffee shop, giving you the boost you need to power through your day.

 

 

 
THE INGREDIENTS
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QUINOA

The Incas referred to quinoa as chisaya mama, the mother of all grains.

Quinoa was sacred to the Incas, due to its unique energy-boosting properties. They believed it gave them extra stamina and strength—and they were right! Quinoa is high in protein, fiber, and many essential nutrients. If you were going to based your civilization on a food staple, it’s hard to beat quinoa.

According to legend, the Incan emperor sowed the first quinoa seed each year with great ceremony. In fact, Incan society was so influenced by quinoa that the Spanish conquistador Francisco Pizzaro destroyed their quinoa fields in order to undermine their culture. After 1532 only a few small pockets of wild quinoa survived high in the mountains. It was only in the 1970s when it was rediscovered by the outside world that quinoa regained its popularity. Modern nutritional science has validated the superpowers of quinoa. The United Nations has designated quinoa as a “super crop,” due to its potential for feeding the world’s hungry poor.

 

 

 
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OATS

The English made fun of the Scots for eating oats—it was horse food!

Would you eat animal food for breakfast? Heaven forbid! That’s how the English thought about oats for the longest time. It was “horse food.” The famous English linguist Samuel Johnson defined “Oats” in his dictionary this way: “eaten by people in Scotland, but fit only for horses in England.” Ouch! But the Scots had their own reply: “That’s why England has such good horses, and Scotland has such fine men!”

Modern nutrition science has revealed that the English were definitely missing out. Oats is a significant source of protein and fiber. It also includes important nutrients like manganese and magnesium. Moreover, oats have been found to lower cholesterol and prevent heart disease. Scots-1, English-0!

 

 

 
flax

FLAX

In the 8th Century King Charlemagne passed laws requiring his subjects to eat flax.

Flax has been a staple of human civilization for millennia. Babylonians are believed to have been the first to cultivate flax has early as 3000 BC. The Egyptian Pharaohs also produced and exported flax. The popularity of flax only increased with time. The Romans and Greeks sang the praises of flax, and it continued to spread into Europe and Russia during the Middle Ages. In fact, Charlemagne was so convinced by the benefits of flaxseed he commanded them by law to do so. Talk about life coaching!

Modern nutritional science has validated Charlemagne’s intuition. Flaxseeds contain a number of essential vitamins and minerals, as well as Omega-3 fatty acids, and fiber. There’s some evidence it may reduce the risk of heart disease, cancer, stroke, and diabetes as well. Long live the king!

 

 

 

 
chia

CHIA

In 1997, 52-year-old Cirildo Charcarito won a 100-mile race by eating chia.

Cirildo Charcarito, a 52 year old Tarahumara Indian, arrived to the Nike-sponsored 100-mile race wearing homemade sandals he had made from tire treads. He had not trained for the event—and worse he had arrived late, a full 30 minutes after the race had begun. But Cirildo decided to race anyway against the world’s best endurance runners.

Astonishingly, he would complete the course in 19 hours, 37 minutes, and 3 seconds—a full half hour ahead of competition! His secret? He ate chia seeds before and during the race, the way his ancestors had done for centuries. Mayan and Aztec warriors believed the chia held supernatural powers and would eat them during long hunting trips. Modern science has shown that chia seeds are packed with protein, Omega-3 fatty acids, antioxidants, calcium, and fiber. This has made chia a popular energy food for marathon runners. Run on, Cirildo!

 

 

 

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About the Company
FLYJOY is a delicious and healthy snack bar made with crunchy quinoa, chia seeds, ground flax, and oats. It comes in 6 unique flavors, and every bar is gluten free, Kosher certified, non-GMO and vegan. A portion of the profit from each bar goes to HOPE International, a nonprofit organization that helps the world’s poor. FLYJOY encourages everyone to Discovery Extraordinary

 

 
Company: FLYJOY
Brand: FLYJOY
Origin: USA
Category: Bars
Packaging: 39g
Claims: All Natural, Gluten Free, Non GMO
Variants: View Range Here
Price: $2.39
Where to Buy: Buy Online
Website: flyjoy.com

 

 

 

 

flyjoy