Snack Spotlight: CROBAR Cacao & Cricket Flour Bar

August 9, 2016 No Comments » Add Consumer Insight
Snack Spotlight: CROBAR Cacao & Cricket Flour Bar

 

 

Who doesn’t love the flavour of chocolate? The first Crobar combines dates, cashews, goji berries, chia seeds and of course cricket flour, in a delicious combination of goodness. High in fiber and filled with antioxidants as well as healthy omega 3 fatty acids, this bar is an instant crowd pleaser, perfect for pre and post workouts.

 

Ingredients: Cashews (20.4%), Sunflower Seeds (15.5%), Sultanas (11.6%), Dates (11.6%), Chia Seeds (6.5%), Cricket Flour (6%), Cacao Powder (5.6%), Goji Berries (3.7%), Cacao Nibs (3.7%),  Natural Flavouring

 

 

Nutrition per 40g bar per 100g
KJ 765 1913
kcals 183 457
Fat g 10.5 26.2
saturates (g) 2.6 6.4
carbs g 18.0 44.9
(sugar) g 10.3 25.8
protein g 6.2 15.4
fibre g 3.0 7.6
salt g 0.05 0.14

Allergen Info: People who are allergic to crustaceans, may also be allergic to crickets. Contains nuts.

 

 

About the company

I’m Christine Spliid, originally from Denmark but now based in London. CROBAR cricket flour energy bars started as an idea which combines my passion for endurance running, healthy food, travelling and sometimes, the unconventional.

I have travelled to more than 40 countries, and was fascinated with the number of people in especially South East Asia, who eat insects on a daily basis. Many of the insects look similar to shrimps, so it did seem strange that eating insects is almost unheard of in the West. Learning about the health benefits let me to explore the idea of introducing insects back at home, and having studied Psychology & Business at Warwick University, I was immediately fascinated with the challenge of changing people’s perceptions and attitudes towards eating insects.

The result: UK’s first cricket flour energy bars, which I named Crobar; ‘Cr’ for crickets, ‘cro’ rhyming with pro for protein, and the association with the tool crowbar.

It is indisputable that current meat production is unsustainable, and we need to seriously look at other food and protein sources. Farming insects is much more sustainable than farming cattle and chicken, and there is no rational reason why we don’t already eat insects in the West.

By making the crickets into flour, it becomes an extremely versatile ingredient, which can be used not just in cricket flour energy bars, but in so many recipes. There are more than 2000 edible insect species available, and the kind of food products that could incorporate insect flour is only limited by your imagination.

 

 

Company: CROBAR
Brand: Cacao & Cricket Flour Bar
Origin: UK
Category: Bars
Packaging: 30g x 20 bars
Claims: Contains nuts, may not be suitable for people allergic to crustaceans.
Variants: View Full Range Here
Price: £26.99
Where to Buy: Buy Online, Store Locator
Website: http://gathrfoods.com/