Snack Spotlight: Classic Cookie Bar Meets Even More Chocolate in New TWIX® Triple Chocolate Cookie Bars

December 12, 2018 No Comments » Add Consumer Insight
Snack Spotlight: Classic Cookie Bar Meets Even More Chocolate in New TWIX® Triple Chocolate Cookie Bars

 

Mars Wrigley Confectionery Introduces Triple the Flavor with New TWIX® Product

HACKETTSTOWN, N.J., Dec. 11, 2018 /PRNewswire/ -- This December, Mars Wrigley Confectionery is introducing a new variety of TWIX® with triple the chocolate taste: meet TWIX® Triple Chocolate Cookie Bars.

This new treat is a unique cookie experience made of chocolate cookie bars, chocolate caramel, and cloaked in milk chocolate. With triple the flavor, TWIX® Triple Chocolate Cookie Bars are yet another reason for our fans to love TWIX®.

"Our consumers are seeking chocolate treats that play on texture and crunch," said TWIX® Brand Director, Michelle Deignan. "This new flavor takes the classic TWIX Cookie Bar our fans know and love and combines it with three-times the chocolate to create a new favorite for all chocolate lovers."

TWIX® Triple Chocolate is available nationwide at major mass market retailers starting December 2018 and sold in Singles packs (1.41 oz.) or Share Size (2.82 oz.).

For more information on TWIX®, visit Twix.com and follow on social media at Facebook, Twitter and Instagram.

About Mars, Incorporated
Mars is a family-owned business with more than a century of history making diverse products and offering services for people and the pets people love. With an excess of $35 billion in sales, the company is a global business that produces some of the world's best-loved brands: M&M'S®, SNICKERS®, TWIX®, MILKY WAY®, DOVE®, PEDIGREE®, ROYAL CANIN®, WHISKAS®, EXTRA®, ORBIT®, 5™, SKITTLES®, UNCLE BEN'S®, MARS DRINKS and COCOAVIA®. Mars also provides veterinary health services that include BANFIELD® Pet Hospitals, Blue Pearl®, VCA® and Pet Partners™. Headquartered in McLean, VA, Mars operates in more than 80 countries. The Mars Five Principles – Quality, Responsibility, Mutuality, Efficiency and Freedom – inspire its more than 100,000 Associates to create value for all its partners and deliver growth they are proud of every day.

For more information about Mars, please visit www.mars.com. Join us on Facebook, Twitter, LinkedIn, Instagram and YouTube.

SOURCE Mars, Incorporated

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http://www.mars.com

 

This December, Mars Wrigley Confectionery is introducing a new variety of TWIX® with triple the chocolate taste: meet TWIX® Triple Chocolate Cookie Bars.

This December, Mars Wrigley Confectionery is introducing a new variety of TWIX® with triple the chocolate taste: meet TWIX® Triple Chocolate Cookie Bars.