Following almost a year of product development, we're happy to announce that last week Beet It introduced a new beetroot-based flapjack to the market in response to consumer demand.
The Pro-Elite Beetroot & Oat Flapjack delivers the same dose of nitrate that athletes get from a single Beet It shot, but in a more palatable format, for those who find a SPORT shot too heavy before races.
The bars are lactose-free and similar in taste to a cereal bar, making them a handy-on-the-go product for athletes in training or a healthy 'elevenses' snack.
BEET IT founder and Managing Director Lawrence Mallinson said: "The Beet It Sport flapjack has just arrived in Suffolk. It is a great tasting oatmeal bar packed with beetroot concentrate - with a dietary nitrate content of 0.4g, the same as a BEET IT SPORT shot. We developed the bars specially to provide an easier to consume alternative to the BEET IT shots - which are very intense - to top up your natural nitrate intake."
"The Beet It shots have been a huge success with the elite sports world. There has been a stream of published research findings from the over 100 universities worldwide that have been carrying out dietary nitrate supplementation research with our BEET IT shots over the past five years. BEET IT is now the most exciting and delicious new aid to achieving that elusive personal best."
About the Company
Since 1991, we've been based on Whites Fruit Farm in Ashbocking, just north of Ipswich. Originally a cider factory, Lawrence Mallinson bought the assets to James White and began to explore a love of pressed fruit and vegetable juices. Originally one of the founders of New Convent Garden Soup, Lawrence has a knack for dreaming-up and creating new and exciting flavours. As a result, we now not only offer a range of English apple juices, but also an extensive portfolio of very different brands. This includes a Soil Association-certified range of organic fruit and vegetable juices, our world-famous spiced tomato juice (Big Tom), the grandfather - or Great Uncle - of the brands (Great Uncle Cornelius juices), an exciting and fun range of organic fruit and vegetable juices (Manic Organics), a fabulous and rather extensive selection of cordials (Thorncroft), and last, but by no means least, our best-selling brand of beetroot juice: Beet It! Keep Reading