Zipfer from Austria offers a line of amazing beers which now consists of two Radler products. An Orange variety and a Lime Variety.
The blend consists of Zipfer beer, real orange juice and fresh lemongrass. The alcohol content is only two percent, there are no artificial sweeteners used. This tastes of oranges Zipfer cyclists with lemongrass less sweet and fruity course.
A Radler beer is a mix of lemonade (carbonated) with beer that is on average a 50/50 mix of each. This beverage is considered highly refreshing, has much less calories than regular beers and offers a wider range of flavors. While the Radler trend is over 90 years old originating in the mountains of Bavaria it is still a relatively unknown product outside of Europe. Part of a much larger global trend highlighted by an increased emphasis on health, Radler style beers have all of the ingredients to make it a household name over the next 3 years.
Insights Media is a Global Leader in understanding the trends most affecting the Food and Beverage industry. Our Radler Beer report is the first of its kind in terms of the information it contains and the opportunity it represents for our clients.
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Packaging: 330ml, 500ml
Varieties: Lime, Orange
Alcohol Volume: 2%