Product Spotlight: Volvic Touch of Fruit Flavored Waters

January 23, 2013 1 Comment » Add Consumer Insight
Product Spotlight: Volvic Touch of Fruit Flavored Waters

Volvic Touch of Fruit’s newest flavour, Tropical Fruits is launching into stores this month.

The new flavoured water drink combines Volvic natural mineral water with a blend of pineapple, mango and passion fruit flavours.

Volvic Touch of Fruit enjoyed a record year for sales in 2012, with +20% in value growth in 2012 thanks to a bumper marketing push promoting the drink as ‘Volvic, with added enjoyment’.

2013 is set to be an even bigger year, with a £4m marketing campaign planned including summer posters, TV advertising and experiential PR activity.

Blandine Stefani, marketing director at Danone Waters (UK & Ireland) Ltd, said:

“Volvic Touch of Tropical Fruits delivers a summary, holiday taste sensation, even in blizzard conditions.

“Flavoured water drinks are one of the fastest growing categories within soft drinks, but until now there has been a clear gap for a tropical variant.”

Volvic Touch of Tropical Fruits is available in 50cl and 1.5l bottles and will be supported by in-store promotions across the UK as well as strong promotional pushes with wholesalers.




Full Article @ FDIN