"Products of the brand Toni’s have always been standing for the theme of freedom – since the brand is the pioneer of the famous organic free-range eggs in Austria. Also Toni’s sheep and goats enjoy their life under the heavens. Typography, illustrations and colours of the new 100% recyclable packaging for ewe’s and goat’s milk yoghurt have high brand recognition and are also connected with the theme of freedom. Other issues such as health, nature and animal protection are conveyed in a beastly funny way."
Designed by Moodley
Client: Toni’s Handels GmbH
Creative Direction: Mike Fuisz
Art Direction: Natascha Triebl
Photo Credits: moodley brand identity