Product Spotlight: Organic Meadow Kefir

April 1, 2013 No Comments » Add Consumer Insight
Product Spotlight: Organic Meadow Kefir

Organic Meadow Inc., Canada’s first organic dairy company and one of Canada’s leading organic brands, announces distribution of a new product: Organic Meadow Kéfir, a refreshing cultured dairy beverage similar in taste and texture to drinkable yogurt.

Perfect as a drink, poured over cereal or used in baking, the new dairy counter candidate has 10 added cultures and is made with 1% organic milk from Organic Meadow.

"Kéfir is more than just a great-tasting drink, it’s enriched with probiotic cultures that may help add balance to today’s fast-paced lifestyles," said Angelo Eleusiniotis, VP Sales, Organic Meadow Inc. "Consumers are increasingly aware of the health impacts of probiotics and as a result we’re already seeing some great response at retail."

Available at grocery and health food stores nationally as it rolls out, Organic Meadow Kéfir comes to Canadian fridges in 1-litre, recyclable BPA-free plastic containers. Available 12 to a pack and in four flavors -- plain, strawberry, raspberry and blueberry -- Organic Meadow Kéfir is an excellent source of calcium, low in fat, and contributes to a well balanced diet.

 

Company: Organic Meadow
Brand: Kefir
Slogan: Local, Organic, Farmer Owned
Category: Dairy, Yogurt
Origin: Canada
Claims: Organic
Packaging: 1 liter
Varieties: Plain, Raspberry, Blueberry, Strawberry
Website:  organicmeadow.com