Product Spotlight: Nature´s Bakery Fig Bars

March 25, 2013
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Product Spotlight: Nature´s Bakery Fig Bars

Nature´s Bakery offers a line of all natural fig bars.

Their Story

At the start of the natural foods movement in the 1960’s, Richard Marson decided to open a bakery that championed all natural ingredients—a new concept back in the day. With a marvelous entrepreneurial spirit and passion in his baking, Richard created a successful family bakery.

Dave Marson, Richard’s son, shared his father’s zeal and wisely chose to make the family bakery his life’s work as well. He spent several decades honing his skills as both a baker and a businessman before acting on an idea he had been exploring for years. Enter Nature’s Bakery.

In 2010, Dave partnered with his son Sam Marson to create Nature’s Bakery. The mission: to offer all natural, nutritious and deliciously wholesome snack foods to support balanced, healthy, everyday lifestyles.

From day one, Nature’s Bakery has run rather smoothly operating on the principles of integrity, quality and service. We are enjoying a fair amount of success, thanks in large part to Dave’s all-encompassing beliefs – to keep things simple and to seek balance in life between nature, activity and nutrition.

 

Analysis

All Natural is in and Nature´s Bakery bars are a healthy option to so many of the processed, unnatural snacks on the market. The flavor variety and very competitive price tag on these bars make them a very attractive product.  More consumers are looking for healthy options and Nature´s Bakery all natural fig bars are very well positioned to carve out their own niche in the snack market.

Company: Nature´s Bakery
Brand: Fig Bar
Slogan: Energy For Life´s Great Journeys
Category: Bars, Healthy Snacks
Origin: USA
Packaging:  56.6g per pack (6 bars)
Varieties:  Apple Cinnamon, Blueberry, Whole Wheat Fig, Peach Apricot, Raspberry, Vanilla Fig, Vanilla Raspberry
Claims: Cholesterol-free, dairy free, kosher, all natural
Price: $2.50
Website:  naturesbakery.com

 

 

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