Product Spotlight: Lambrini Cider

July 1, 2013 No Comments » Add Consumer Insight
Product Spotlight: Lambrini Cider

 

Lambrini Cider is simply heavenly, cider with a difference. So when the heavens open, we want to make sure you stay dry in style! Lambrini Cider is a new fresh and crisp cider from Lambrini. In three fabulous flavours; Summer Fruits, Forest Fruits and Pear and Apple.

Halewood International has refreshed the Lambrini Cider label, in order to leverage the brand motifs and create greater stand-out on shelf and in the back bar fridge. The Lambrini Cider range will continue to be available in 75cl and 4x330ml formats in the Off Trade and in 330ml bottles in the On Trade.

Lorna Tweed, brand manager for Lambrini Cider at Halewood International, comments: “Consumers of Lambrini Cider have shown a real preference for dark fruit variants over the last year, and the Cherry & Apple flavour will complement the existing range perfectly. The cherry flavour of Lambrini Wine Style Drink has also proven to be extremely popular with the brand’s primary audience, and we expect Cherry & Apple to do the same for Lambrini Cider.”

Lambrini Cider’s Cherry & Apple flavour will be available from the beginning of May, and listings have been secured with a number of Off and On Trade outlets.

Identifying a gap in the market through consumer research conducted in 2011, Lambrini Cider (4% ABV) was launched to offer a refreshing fruit cider, aimed predominantly at females within the 21-35 age bracket.

Source: Halewood International

 

Company: Halewood International
Brand: Lambrini
Category:  Cider
Origin: UK
Packaging: 750ml
Variants: Pear & Apple, Summer Fruit, Forest Fruits, Cherry & Apple
Alcohol Volume: 4%
Website: lambrinicider.co.uk

 

 

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