Product Spotlight: FEEL Natural Energy Drinks

January 18, 2013 No Comments » Add Consumer Insight
Product Spotlight: FEEL Natural Energy Drinks

Summary
NURISH BRANDS, INC., is proud to introduce its all-new, sparkling energy beverage FEEL Natural Energy.

FEEL is offered in 10.5 ounce “sleek” cans in three deliciously refreshing flavors – Raspberry Lemonade, Wild Berry and Mango Passionfruit – with more exciting flavors in the pipeline. It’s naturally sweetened, yet only 15 calories, with no artificial flavors, colors or preservatives. Each serving provides a full day’s supply of vitamin C, along with essential nutrients like calcium and vitamin D. And for an even healthier boost, there’s just the right amount of naturally occurring caffeine.

“We like to think of FEEL as the anti-energy drink, energy drink since we’re altogether different from mainstream energy drinks. We developed FEEL from the ground up to satisfy the demands of health-aware, active individuals – individuals who want a caffeinated beverage that makes them feel like they’re doing something good for themselves. FEEL is a great tasting energy drink that’s low in calories, naturally formulated and confers ‘real’ nutritional benefits,” said Brian Turner, CEO and co-founder of Nurish Brands, Inc.

Analysis
Natural products are increasingly more popular and new product launches with this claim are on the rise.  FEEL combines natural and healthy ingredients with a sleak 10.5oz can that speaks directly to the health conscious consumer.  Boasting only 15 calories is a claim any drink would love to have.  The packaging design is vibrant and colorful and offers a clean look.  The flavors are refreshing as well and we look forward to new and exciting flavors in the future (and natural of course).

Company: Nurish Brands Inc
Brand: FEEL
Category: Energy Drinks, Sparkling Drinks
Location: USA
Price: ?
Claims: All Natural, Low Calorie
Packaging: 10.5-ounce Rexam Sleek cans
Website: feelenergy.com