Product Spotlight: Bmore Organic Skyr Smoothie

March 6, 2013 No Comments » Add Consumer Insight
Product Spotlight: Bmore Organic Skyr Smoothie

Summary
Bmore Organic offers a line of smoothies that are based on Skyr. The products are high in protein, contain no fat, and no added sugar. Bmore Smoothies are the perfect ratio of protein to carbohydrates.  Currently available in 3 flavors and are retailed in 16 fl oz bottles.

What is Skyr
Skyr is right up there with volcanoes and Björk as being one of the most Icelandic things I knew about before visiting Iceland. Wonderfully thick and creamy, skyr tastes somewhere between tart Greek yogurt, crème fraîche, and soft-serve. And Icelanders have been eating it forever; there are even medieval literary records of skyr being eaten in the Sagas as early as the 11th century. So, despite its recent boom in the yogurt market, skyr ain't just a new fad.

And this brings us to an important point: skyr is not yogurt. So please don't call it yogurt*, especially around an Icelander. That's like comparing ribeye to ground beef (at least to an Icelander). That being said, any yogurt fiend—and I include myself in this community—should know about skyr, which has become the new Greek yogurt. It's technically a soft cheese made with skim milk that's been fermented with a skyr culture—one similar to a yogurt culture, but, again, different—that's then ultra-filtered,  giving it a supremely thick texture.

The special bacteria culture also gives skyr its taste and makes it full of healthy probiotics.

Analysis

Skyr style Yogurt is not very well known outside of Iceland but with a product like Bmore Organic Smoothies that could all change.  The popularity of Greek Yogurt sent manufacturers back to the research lab to come up with the next major trend in dairy products.  Greek Yogurt started as a yogurt product that now extends into frozen yogurt, granola bars and much more.  With the benefits of Skyr and it´s rich, unique history in Iceland there is no reason why this product couldn´t be the next big thing to hit the supermarket shelves.

Company: Bmore Organic
Brand: Bmore Organic
Slogan: Skyr Smoothie
Category: Beverage, Smoothies
Origin: USA
Packaging: 16 fl oz (473ml)
Price: $3.99
Varieties: Banana, Mango Banana, Banana
Claims:  Organic, Gluten Free, Low Lactose, Fat Free, Probiotics 30g of Protein per bottle
Website:  bmoreorganic.com