Product Spotlight: Bio-Synergy Skinny Water

January 14, 2013 No Comments » Add Consumer Insight
Product Spotlight: Bio-Synergy Skinny Water

 

 

Bio-Synergy Skinny Water is a low calorie & functional alternative to high calorie flavored waters and soft drinks.  Bio-Synergy Skinny Water fits perfectly into a hectic lifestyle and can contribute to providing you with the recommended daily amount of water, whilst also assisting to curb cravings and burn calories.  Each bottle is lovingly produced at their UK factory from spring water. Each 500ml bottle is less than 2k/cal.

Ingredient Highlights: Each serving contains chromium which according the Food Standards Agency plays a role in reducing sugar cravings and may play a role in tackling type 2 diabetes.  Each serving contains l-carnitine (an amino acid) which has been the subject of numerous studies regarding fat metabolism.

Full Ingredients: Spring Water, Citric Acid, L-Carnitine Tartrate, Natural Flavoring, Preservatives (Sodium Benzoate, Dimethyl Dicarbonate), Sweetener (Sucralose), Chromium Chloride.

Flavor varieties include:  Pomegranate, Orange and Grapefruit.

 

 

bio-synergy.co.uk

 

Analysis
Health continues to be the main focus of all food and beverage products and we are seeing lots of new product launches focusing on specific health benefits.  The term skinny is finding its way into many new product names and is targeted towards the health conscious female consumer.  Being skinny is associated with being healthy and right or wrong this is the goal of many people.  Manufacturers will continue to use attractive adjectives such as skinny to lure in consumers that react positively to such words.  The reality is that a balanced diet and regular exercise are the keys to a healthy lifestyle. Until being overweight becomes trendy look for the shelves to be filled with ´skinny ´products.