Product Review: Health Warrior Chia Bar

September 19, 2012 No Comments » Add Consumer Insight
Product Review: Health Warrior Chia Bar

Summary
Health Warrior is a line of chia based snack bars.  Developed by two friends the products aim to provide energy and power in a natural and healthy way.  Recently Health Warrior secured entry into Whole Foods Market which is a natural springboard for this type of healthy snack.

“Chia seeds are on the march to regain their historic place at the top of the nutrient-dense real food chain, and Health Warrior is excited to help lead the way with our chia bars, our community of warriors and great partners like Whole Foods Market.”

Health Warrior Chia Bars provide a convenient way to “chia on-the-go” and offer less than 5g of sugar per bar. The bars also are vegan, dairy and soy free, the news release says.

Available in Acai Berry, Coconut or Chocolate Peanut Butter, the product retails for approximately $1.89 per bar, or $29.99 for a box.

 

Analysis & Impact
Chia is quickly finding its way into all types of food and drink categories.  Health Warrior is a perfect example of how to combine powerful ingredients with a great story to sell a quality product.  New research into old ingredients is turning out information that has the food industry spinning.  Functional food and beverage products are on the rise and will continue to grow as new research is done.  There are plenty of opportunities out there for more chia based products.  The challenge for manfucturers will be to not get on the chia craze too late and if they do, to find the next super ingredient.