Product Launch: Minute Maid Drops

February 8, 2014 No Comments » Add Consumer Insight
Product Launch: Minute Maid Drops

The Coca-Cola Co. is introducing Minute Maid Drops, made with real fruit juice and available in four flavors: Lemonade, Fruit Punch, Mango Tropical and Raspberry Lemonade. 
Each bottle makes approximately 28 servings and can be resealed until the next use.

“Adding Minute Maid Drops to our diverse portfolio of juices and juice drinks demonstrates our continued commitment to providing innovation and choice,” said Charles Torrey, VP of marketing for Minute Maid. ” “With real fruit juice, Minute Maid Drops offer a more flavorful way to stay hydrated all day long.”
 

Company: The Coca Cola Co.
Brand: Minute Maid
Origin: USA
Category: Water Enhancers
Packaging: 1.9fl oz
Claims: Made with Real Fruit Juice
Variants: Lemonade, Fruit Punch, Mango Tropical and Raspberry Lemonade
Price: $3.50-$3.99
Where to Buy: Coming Soon
Website: minutemaid.com