Pepsi to develop a ‘scent capsule’ so your drinks smell less like plastic, sugary death

September 27, 2013
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Pepsi to develop a ‘scent capsule’ so your drinks smell less like plastic, sugary death

 

Not that we’ve ever dunked our noses into a glass of Pepsi, because we’re not total weirdos, but according to a new patent filed by the soft drink manufacturer, PepsiCo Inc. is looking to develop a “scent capsule” under the cap of its plastic bottles so that each time the bottle is unsealed, a refreshing smell wafts over as you consume the sugary goodness. Sounds like an odd idea, but smell is one of our most primal senses, so we’ll play along here.

Received earlier this year, the PepsiCo patent accounts for a system where a gelatin capsule would be embedded into the cap. Upon the opening of the cap, breaking the seal, this capsule will rupture, releasing comforting scents to help consumers enjoy their drink a little more.

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