Packaging Spotlight: ZEW for Men

Designed by
Mamastudio Design
Warsaw, Poland

Brief
is a series of natural cosmetics based on a charcoal from Bieszczady mountains.

Currently the series contains of four soaps and a soap stick with a characteristic grey colour coming from the main component. Our task was to design the packaging so that it would communicate: strength, naturalness, masculinity and active life.

We decided to use black and characteristic typography, which makes for an impactful packaging. Letter 'W' in the brand’s logo refers to a mountain shape - another interpratation can also be a canine giving the mark some edge. An important element for the line is also a signet with a feather element and geographical coordinates showing where the important ingredient - Bieszczady charcoal - comes from.